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Become An Event Specialist

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Working As An Event Specialist

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $66,520

    Average Salary

What Does An Event Specialist Do At Crossmark

* Possesses the aptitude and ability to gain adequate knowledge of the products represented.
* Has desire and ability to proactively intercept, engage, interact, and sell product to the consumer in a positive manner.
* Can effectively communicate the features and benefits of the product.
* Ability to prepare and serve food samples using small appliances such as microwaves, fryers, skillets, coffee makers and knives.
* Can maintain a clean, sterile and safe work station using cleaning chemicals.
* Maintains a professional appearance consistent with the requirements of the job.
* Properly sets up and prepares Event Table for execution.
* Achieves 100% execution on assigned work.
* Assists with preparation for client visits and completes audit corrections.
* Builds and maintains rapport with store personnel to effectively meet company and client objectives.
* Completes expense reports as per Company Policy.
* Prepares and submits all on-line requirements on the same day as Event execution.
* This role is not expected to exceed more than 25 hours per week, although the company does maintain the discretion to change the role based on the needs of the business and/or the client.
* This job description does not imply that the above functions are the only tasks that may be performed.
* Associates will be expected, if possible, to follow any other job-related instructions and perform any other job-related tasks as directed by management

What Does An Event Specialist Do At Advantage Solutions

* Engage customers in a professional and memorable manner which creates a positive shoppers experience and generates enthusiasm for the product and event
* Purposefully move around the event area to actively engage shoppers
* Responsible for reviewing program materials, set up and break down of the work area, and the preparation and sampling of products on scheduled event days
* Generate brand awareness and positive product impressions to increase sales
* Assess customers individual usage needs and interests in order to best recommend products
* Timely complete of all call reports, paperwork, and on-going personal training by required deadlines

What Does An Event Specialist Do At Comcast

* Coordinates and executes all promotional events and Ad Sales related client functions, including production and distribution of printed materials, point-of-purchase displays, prize packages, and scheduling of all on-air promotions.
* Collaborates with other key personnel to create promotional assets, develop promotional strategy for value-add services, align messaging, and ensure tracking requirements are implemented for site promotions.
* Supports Sales team by providing training in promotional sales, distributing and explaining network promotions, and traveling to client meetings to help present and sell promotional concepts.
* Writes and issues current press releases on promotions, new hires, announcements, and special events, etc.
* Procures network promos and ad sales tapes in a timely manner to maintain tape library.
* Establishes, maintains, and monitors an annual promotions calendar.
* Develops and maintains accurate, up-to-date local and national media contact list.
* Attends sales meetings on a regular basis to report on the status of network and client promotions.
* Consistent exercise of independent judgment and discretion in matters of significance.
* Regular, consistent and punctual attendance.
* Must be able to work nights and weekends, variable schedule(s) as necessary.
* Other duties and responsibilities as assigned

What Does An Event Specialist Do At American Heart Association

* Coordinating all logistics for Heart Gala and related events (i.e
* Holiday event) and meetings.
* This includes venues, permits, vendor negotiations, contracts, in-kind contributions, participant activities, event marketing and promotion, participant communications, collateral materials, day-of direction and management, etc.
* Recruiting, training and managing logistics volunteers.
* Building relationships with logistics volunteers and providing consistent communication to ensure volunteer retention.
* Data entry utilizing Kintera, Blackbaud software
* Managing participant and volunteer communications through e-mail campaigns and social media
* Compiling and updating event related financial spreadsheets and statistics for territory.
* In addition, this position participates in financial processing for the entire Metro Birmingham team on a weekly basis.
* Administrative duties such as creating and preparing correspondence and meeting documents, making calls to schedule meetings, etc.
* Supporting all development efforts in the territory such as Heart Walk sponsor and team recruitment, management and stewardship.
* Willingness and ability to travel within the designated market on a routine basis

What Does An Event Specialist Do At Kendo, a Division of LVMH

* Education Events & In
* Market Trainings
* Facilitate and manage training sessions and initiatives for Sephora North America and global distribution channels, including but not limited to: New Store Openings, Artistry Lab, Canada Colour Encore, Skincare Encore, SiJCP Train the Trainer, international launch trainings
* Successful execution of artistry and skincare education programs through partnership with KENDO Education and Global Makeup Artists, resulting in achievement of sales goals and increased brand/product education
* Manage requests to KENDO Education team for training and event asset needs, coordinate onsite distribution and organization of training tools, supplies, testers and gratis
* Collaborate with team members to develop best practices, execute large-scale training and selling events and drive team performance
* Responsible for prompt recaps, photos and ongoing, consistent feedback from events and training initiatives
* Artistry & Skincare Expertise
* Creative thought partner to help guide, advance and develop artistry and skincare programs for KENDO Field Team
* Train KENDO Field Team on product knowledge, advanced artistry skills, skincare techniques and selling behaviors, functioning as a resource and leader, providing product and sales expertise
* Provide product ideas and test new products to support Product Development
* Partner cross functionally with content management team to on elevated demos, tool development, etc to further our education materials
* Store Selling Events
* Drive brand KPI’s and achieve sales goals for store events
* Inspire clients through product services and applications to generate excitement for KENDO brands
* Collaborate with KENDO Education to provide branded makeup direction for cast to support store events
* Internal
* Work within Company expense budgets, following established guidelines and procedures
* Project manage independent work streams to drive scale across our global education operation and its international partners
* Additional duties may be required, depending on skill set, market trends, and business needs
* Ability to travel 60
* of the time, domestic and internationally

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How To Become An Event Specialist

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.


Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.


Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Event Specialist jobs

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Event Specialist Career Paths

Event Specialist
Delivery Driver Project Manager Product Manager
Brand Manager
5 Yearsyrs
Security Guard Office Manager Event Coordinator
Catering Sales Manager
5 Yearsyrs
Warehouse Associate Sales Consultant Marketing Consultant
Director Of Communications And Marketing
9 Yearsyrs
Direct Support Professional Program Coordinator Event Manager
Director Of Marketing And Events
5 Yearsyrs
Brand Ambassador Account Executive Sales Manager
Director Of Sales
10 Yearsyrs
Marketing Specialist Marketing Communications Manager Communications Director
Director, Corporate Communications
10 Yearsyrs
Security Officer Operations Manager Account Executive
District Sales Manager
7 Yearsyrs
Project Manager Marketing Consultant Event Manager
Events Marketing Manager
5 Yearsyrs
Event Manager Sales Manager
General Manager
7 Yearsyrs
Project Manager Business Manager Communications Manager
Manager Of Corporate Communications
8 Yearsyrs
Delivery Driver Sales Consultant Marketing Consultant
Marketing Communications Manager
7 Yearsyrs
Event Manager Marketing Manager
Marketing Director
7 Yearsyrs
Security Officer Account Manager Account Executive
Marketing Manager
6 Yearsyrs
Sales/Marketing Marketing Consultant Marketing Communications Manager
Marketing Program Manager
7 Yearsyrs
Marketing Specialist Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Brand Ambassador Account Manager Sales Manager
Regional Sales Manager
9 Yearsyrs
Retail Merchandiser Sales/Marketing Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Marketing Manager General Manager Account Executive
Territory Manager
7 Yearsyrs
Marketing Manager Operations Manager Account Executive
Territory Sales Manager
7 Yearsyrs
Sales/Marketing Sales Manager Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
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Event Specialist Demographics


  • Female

  • Male

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Chinese

  • Mandarin

  • Vietnamese

  • Italian

  • German

  • Hindi

  • Russian

  • Cantonese

  • Urdu

  • Carrier

  • Portuguese

  • Arabic

  • Swedish

  • Korean

  • Hebrew

  • Finnish

  • Japanese

  • Swahili

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Event Specialist

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Event Specialist Education

Event Specialist

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Real Event Specialist Salaries

Job Title Company Location Start Date Salary
SR. Medical Events Specialist Abbott Laboratories Santa Ana, CA Mar 30, 2015 $103,000
Event Specialist Pinch Food Design LLC New York, NY Apr 18, 2011 $100,000 -
Event Specialist Pinch Food Design LLC New York, NY Jun 01, 2011 $100,000 -
Marketing Events Specialist Symantec Corporation Miami, FL Mar 11, 2015 $99,541 -
Internal Meeting and Events Specialist Mercedes-Benz USA, LLC Montvale, NJ Oct 01, 2014 $90,843
Senior Events Specialist, Keynote Salesforce.Com, Inc. San Francisco, CA Jan 31, 2012 $80,000
Internal Meeting and Events Specialist Mercedes-Benz USA, LLC Montvale, NJ Oct 01, 2011 $80,000
Marketing & Events Specialist RSL Media LLC New York, NY Aug 20, 2012 $71,500
Consumer Events Specialist DR. Hauschka Skin Care Inc. New York, NY Sep 10, 2012 $69,264
Marketing Events Specialist Paypal, Inc. San Jose, CA Jun 09, 2015 $65,000
Marketing Events Specialist Paypal, Inc. San Jose, CA Aug 01, 2014 $65,000
Marketing/Events Specialist BNP Paribas North America New York, NY Feb 05, 2010 $62,500
Bilingual Regional Event Specialist Alsac/St. Jude Children's Research Hospital Miami, FL Jan 17, 2013 $61,432
Bilingual Regional Event Specialist Alsac/St. Jude Children's Research Hospital Miami, FL Oct 02, 2012 $61,006
Event Specialist Mercy Turner Events LLC Valparaiso, IN Oct 01, 2013 $60,500 -
Bilingual Regional Event Specialist Alsac/St. Jude Children's Research Hospital Miami, FL Oct 02, 2012 $60,228
Program Event Specialist ITA Group, Inc. San Francisco, CA Aug 06, 2014 $59,000
Distinguished Special Events Specialist/Writer American Cancer Society, Inc. NY Jul 08, 2014 $55,500
Marketing and Events Specialist Leverage Agency, LLC New York, NY Sep 08, 2015 $54,000
Marketing & Event Specialist Italk Mobile Corporate McLean, VA Jan 01, 2016 $50,000
Marketing & Event Specialist Italk Global Communications, Inc. McLean, VA Apr 01, 2016 $50,000
Program Events Specialist Itagroup Inc. San Francisco, CA Aug 06, 2012 $50,000
Network Events Specialist Greater Miami Jewish Federation Miami, FL May 08, 2008 $49,000

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Top Skills for An Event Specialist


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Top Event Specialist Skills

  1. Sample Products
  2. Customer Service Skills
  3. Food Samples
You can check out examples of real life uses of top skills on resumes here:
  • Introduced new products hosted small demonstrations and encouraged customers to sample products.
  • Used enhanced customer service skills to interact with High Profile customers.
  • Assigned to work at Sam's Club serving food samples and testing out products such as shampoo, lotion, etc.
  • Provide outstanding customer service by facilitating food/product demonstrations & events.
  • Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.

Top Event Specialist Employers