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Become An Event Specialist

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Working As An Event Specialist

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $66,520

    Average Salary

What Does An Event Specialist Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become An Event Specialist

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Event Specialist jobs

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Event Specialist Career Paths

Event Specialist
Delivery Driver Project Manager Product Manager
Brand Manager
5 Yearsyrs
Security Guard Office Manager Event Coordinator
Catering Sales Manager
5 Yearsyrs
Warehouse Associate Sales Consultant Marketing Consultant
Director Of Communications And Marketing
9 Yearsyrs
Direct Support Professional Program Coordinator Event Manager
Director Of Marketing And Events
5 Yearsyrs
Brand Ambassador Account Executive Sales Manager
Director Of Sales
10 Yearsyrs
Marketing Specialist Marketing Communications Manager Communications Director
Director, Corporate Communications
10 Yearsyrs
Security Officer Operations Manager Account Executive
District Sales Manager
7 Yearsyrs
Project Manager Marketing Consultant Event Manager
Events Marketing Manager
5 Yearsyrs
Event Manager Sales Manager
General Manager
7 Yearsyrs
Project Manager Business Manager Communications Manager
Manager Of Corporate Communications
8 Yearsyrs
Delivery Driver Sales Consultant Marketing Consultant
Marketing Communications Manager
7 Yearsyrs
Event Manager Marketing Manager
Marketing Director
7 Yearsyrs
Security Officer Account Manager Account Executive
Marketing Manager
6 Yearsyrs
Sales/Marketing Marketing Consultant Marketing Communications Manager
Marketing Program Manager
7 Yearsyrs
Marketing Specialist Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Brand Ambassador Account Manager Sales Manager
Regional Sales Manager
9 Yearsyrs
Retail Merchandiser Sales/Marketing Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Marketing Manager General Manager Account Executive
Territory Manager
7 Yearsyrs
Marketing Manager Operations Manager Account Executive
Territory Sales Manager
7 Yearsyrs
Sales/Marketing Sales Manager Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
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Event Specialist Demographics

Gender

Female

69.3%

Male

28.6%

Unknown

2.1%
Ethnicity

White

80.6%

Hispanic or Latino

10.6%

Asian

6.6%

Unknown

1.6%

Black or African American

0.6%
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Languages Spoken

Spanish

61.5%

French

12.0%

Chinese

3.4%

Mandarin

3.0%

Vietnamese

2.6%

Italian

2.1%

German

1.7%

Hindi

1.3%

Russian

1.3%

Cantonese

1.3%

Urdu

1.3%

Carrier

1.3%

Portuguese

1.3%

Arabic

1.3%

Swedish

0.9%

Korean

0.9%

Hebrew

0.9%

Finnish

0.9%

Japanese

0.9%

Swahili

0.4%
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Event Specialist Education

Schools

University of Phoenix

17.5%

Southern New Hampshire University

5.7%

University of North Texas

5.5%

Florida State University

5.2%

Texas State University

5.0%

Georgia State University

5.0%

University of Central Florida

4.4%

University of Alabama

4.4%

Michigan State University

4.4%

West Virginia University

4.4%

Liberty University

4.4%

Middle Tennessee State University

4.4%

Temple University

4.2%

Northern Illinois University

3.9%

Central Michigan University

3.9%

Strayer University

3.7%

Eastern Michigan University

3.7%

Johnson & Wales University

3.4%

Georgia Southern University

3.4%

Ohio University -

3.4%
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Majors

Business

24.2%

Communication

9.9%

Marketing

7.4%

Psychology

5.8%

Hospitality Management

5.0%

Criminal Justice

4.6%

Health Care Administration

4.2%

Management

4.1%

Medical Assisting Services

4.0%

General Studies

3.4%

Accounting

3.4%

Nursing

3.4%

Graphic Design

3.1%

Public Relations

3.1%

Liberal Arts

2.9%

Education

2.5%

English

2.5%

Kinesiology

2.4%

Computer Science

2.2%

Fine Arts

1.9%
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Degrees

Bachelors

40.9%

Other

28.2%

Associate

14.4%

Masters

7.8%

Certificate

5.8%

Diploma

1.9%

License

0.5%

Doctorate

0.5%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Event Specialist Salaries

Job Title Company Location Start Date Salary
SR. Medical Events Specialist Abbott Laboratories Santa Ana, CA Mar 30, 2015 $103,000
Event Specialist Pinch Food Design LLC New York, NY Apr 18, 2011 $100,000 -
$180,000
Event Specialist Pinch Food Design LLC New York, NY Jun 01, 2011 $100,000 -
$150,000
Internal Meeting and Events Specialist Mercedes-Benz USA, LLC Montvale, NJ Oct 01, 2014 $90,843
Senior Events Specialist, Keynote Salesforce.Com, Inc. San Francisco, CA Jan 31, 2012 $80,000
Internal Meeting and Events Specialist Mercedes-Benz USA, LLC Montvale, NJ Oct 01, 2011 $80,000
Consumer Events Specialist DR. Hauschka Skin Care Inc. New York, NY Sep 10, 2012 $69,264
Bilingual Regional Event Specialist Alsac/St. Jude Children's Research Hospital Miami, FL Jan 17, 2013 $61,432
Bilingual Regional Event Specialist Alsac/St. Jude Children's Research Hospital Miami, FL Oct 02, 2012 $61,006
Event Specialist Mercy Turner Events LLC Valparaiso, IN Oct 01, 2013 $60,500 -
$70,000
Bilingual Regional Event Specialist Alsac/St. Jude Children's Research Hospital Miami, FL Oct 02, 2012 $60,228
Program Event Specialist ITA Group, Inc. San Francisco, CA Aug 06, 2014 $59,000
Distinguished Special Events Specialist/Writer American Cancer Society, Inc. NY Jul 08, 2014 $55,500
Program Events Specialist Itagroup Inc. San Francisco, CA Aug 06, 2012 $50,000
Network Events Specialist Greater Miami Jewish Federation Miami, FL May 08, 2008 $49,000
Global Event Specialist Cambridge Institute of China Business Research, Inc. Waltham, MA Sep 07, 2015 $45,000

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Top Skills for An Event Specialist

SampleProductsCustomerServiceSkillsFoodSamplesProductDemonstrationsPurchaseFoodSafetySpecialEventsSet-UpWal-MartIncreasesProductSalesEventPlanningSalesGoalsTradeShowsFoodProductsProductKnowledgeIndividualUsagePersonalTrainingStorePersonnelCommunicationSkillsEventExecution

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Top Event Specialist Skills

  1. Sample Products
  2. Customer Service Skills
  3. Food Samples
You can check out examples of real life uses of top skills on resumes here:
  • Introduced new products hosted small demonstrations and encouraged customers to sample products.
  • Used enhanced customer service skills to interact with High Profile customers.
  • Assigned to work at Sam's Club serving food samples and testing out products such as shampoo, lotion, etc.
  • Provide outstanding customer service by facilitating food/product demonstrations & events.
  • Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.

Top Event Specialist Employers