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Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.Education
Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.Training
Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.Other Experience
Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.
Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.Important Qualities
Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.
Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.
Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.
Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.
Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.
|Job Title||Company||Location||Start Date||Salary|
|SR. Medical Events Specialist||Abbott Laboratories||Santa Ana, CA||Mar 30, 2015||$103,000|
|Event Specialist||Pinch Food Design LLC||New York, NY||Apr 18, 2011||$100,000 -
|Event Specialist||Pinch Food Design LLC||New York, NY||Jun 01, 2011||$100,000 -
|Marketing Events Specialist||Symantec Corporation||Miami, FL||Mar 11, 2015||$99,541 -
|Internal Meeting and Events Specialist||Mercedes-Benz USA, LLC||Montvale, NJ||Oct 01, 2014||$90,843|
|Senior Events Specialist, Keynote||Salesforce.Com, Inc.||San Francisco, CA||Jan 31, 2012||$80,000|
|Internal Meeting and Events Specialist||Mercedes-Benz USA, LLC||Montvale, NJ||Oct 01, 2011||$80,000|
|Marketing & Events Specialist||RSL Media LLC||New York, NY||Aug 20, 2012||$71,500|
|Consumer Events Specialist||DR. Hauschka Skin Care Inc.||New York, NY||Sep 10, 2012||$69,264|
|Marketing Events Specialist||Paypal, Inc.||San Jose, CA||Jun 09, 2015||$65,000|
|Marketing Events Specialist||Paypal, Inc.||San Jose, CA||Aug 01, 2014||$65,000|
|Marketing/Events Specialist||BNP Paribas North America||New York, NY||Feb 05, 2010||$62,500|
|Bilingual Regional Event Specialist||Alsac/St. Jude Children's Research Hospital||Miami, FL||Jan 17, 2013||$61,432|
|Bilingual Regional Event Specialist||Alsac/St. Jude Children's Research Hospital||Miami, FL||Oct 02, 2012||$61,006|
|Event Specialist||Mercy Turner Events LLC||Valparaiso, IN||Oct 01, 2013||$60,500 -
|Bilingual Regional Event Specialist||Alsac/St. Jude Children's Research Hospital||Miami, FL||Oct 02, 2012||$60,228|
|Program Event Specialist||ITA Group, Inc.||San Francisco, CA||Aug 06, 2014||$59,000|
|Distinguished Special Events Specialist/Writer||American Cancer Society, Inc.||NY||Jul 08, 2014||$55,500|
|Marketing and Events Specialist||Leverage Agency, LLC||New York, NY||Sep 08, 2015||$54,000|
|Marketing & Event Specialist||Italk Mobile Corporate||McLean, VA||Jan 01, 2016||$50,000|
|Marketing & Event Specialist||Italk Global Communications, Inc.||McLean, VA||Apr 01, 2016||$50,000|
|Program Events Specialist||Itagroup Inc.||San Francisco, CA||Aug 06, 2012||$50,000|
|Network Events Specialist||Greater Miami Jewish Federation||Miami, FL||May 08, 2008||$49,000|
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