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Become An Event Specialist

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Working As An Event Specialist

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $63,097

    Average Salary

What Does An Event Specialist Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become An Event Specialist

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Event Specialist Jobs

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Event Specialist Career Paths

Event Specialist
Brand Ambassador Specialist Account Manager
Account Director
9 Yearsyrs
Security Officer Service Representative Account Executive
Brand Manager
5 Yearsyrs
Retail Merchandiser Sales/Marketing Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Delivery Driver Operations Manager Marketing Director
Community Relations Director
8 Yearsyrs
Event Manager Operations Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Security Guard Sales Consultant Marketing Consultant
Director Of Marketing And Public Relations
6 Yearsyrs
Marketing Manager Account Director Public Relations Director
Director Of Publications Marketing
5 Yearsyrs
Brand Ambassador Account Executive Director Of Sales
Director Of Sales And Marketing
9 Yearsyrs
Front Desk Clerk Assistant General Manager Event Manager
Director Of Special Events
5 Yearsyrs
Account Manager Marketing Director Event Manager
Events Marketing Manager
5 Yearsyrs
Account Manager Senior Account Executive Public Relations Manager
Manager Of Corporate Communications
7 Yearsyrs
Marketing Specialist Public Relations Manager
Marketing & Public Relations Manager
5 Yearsyrs
Sales Consultant Business Manager Account Coordinator
Marketing Account Manager
5 Yearsyrs
Event Manager Marketing Manager
Marketing Communications Manager
7 Yearsyrs
Front Desk Clerk Sales Consultant Marketing Consultant
Marketing Strategist
6 Yearsyrs
Marketing Specialist Marketing Manager Social Media Manager
Marketing/Social Media Manager
5 Yearsyrs
Marketing Manager Writer And Editor Senior Technical Writer
Publications Manager
5 Yearsyrs
Delivery Driver Account Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Security Officer Account Manager Sales Manager
Territory Sales Manager
7 Yearsyrs
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Do you work as an Event Specialist?

Event Specialist Demographics

Gender

Female

69.0%

Male

28.9%

Unknown

2.1%
Ethnicity

White

62.2%

Hispanic or Latino

15.2%

Black or African American

12.2%

Asian

6.7%

Unknown

3.6%
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Languages Spoken

Spanish

60.8%

French

12.9%

Mandarin

3.7%

Chinese

3.2%

Vietnamese

2.3%

Italian

2.3%

German

2.3%

Hindi

1.4%

Russian

1.4%

Urdu

1.4%

Carrier

1.4%

Swedish

0.9%

Hebrew

0.9%

Finnish

0.9%

Cantonese

0.9%

Portuguese

0.9%

Arabic

0.9%

Swahili

0.5%

Cherokee

0.5%

Hmong

0.5%
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Event Specialist Education

Schools

University of Phoenix

17.4%

Florida State University

6.2%

Southern New Hampshire University

5.0%

University of North Texas

5.0%

West Virginia University

4.8%

Middle Tennessee State University

4.8%

Georgia State University

4.8%

Temple University

4.5%

University of Central Florida

4.5%

Central Michigan University

4.5%

Texas State University

4.5%

University of Alabama

4.2%

Michigan State University

4.2%

Liberty University

4.2%

Northern Illinois University

3.9%

San Francisco State University

3.6%

Johnson & Wales University

3.6%

Georgia Southern University

3.6%

Southern Union State Community College

3.4%

Strayer University

3.4%
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Majors

Business

24.1%

Communication

9.7%

Marketing

6.5%

Psychology

5.6%

Hospitality Management

4.9%

Criminal Justice

4.8%

Health Care Administration

4.5%

Medical Assisting Services

4.4%

Management

4.0%

Nursing

3.6%

General Studies

3.5%

Accounting

3.5%

Liberal Arts

3.0%

Graphic Design

3.0%

Education

2.7%

Public Relations

2.7%

English

2.5%

Kinesiology

2.4%

Computer Science

2.4%

Fine Arts

1.9%
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Degrees

Bachelors

39.8%

Other

29.3%

Associate

14.7%

Masters

7.1%

Certificate

5.9%

Diploma

2.0%

License

0.6%

Doctorate

0.5%
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Real Event Specialist Salaries

Job Title Company Location Start Date Salary
SR. Medical Events Specialist Abbott Laboratories Santa Ana, CA Mar 30, 2015 $103,000
Event Specialist Pinch Food Design LLC New York, NY Apr 18, 2011 $100,000 -
$180,000
Event Specialist Pinch Food Design LLC New York, NY Jun 01, 2011 $100,000 -
$150,000
Internal Meeting and Events Specialist Mercedes-Benz USA, LLC Montvale, NJ Oct 01, 2014 $90,843
Senior Events Specialist, Keynote Salesforce.Com, Inc. San Francisco, CA Jan 31, 2012 $80,000
Internal Meeting and Events Specialist Mercedes-Benz USA, LLC Montvale, NJ Oct 01, 2011 $80,000
Consumer Events Specialist DR. Hauschka Skin Care Inc. New York, NY Sep 10, 2012 $69,264
Bilingual Regional Event Specialist Alsac/St. Jude Children's Research Hospital Miami, FL Jan 17, 2013 $61,432
Bilingual Regional Event Specialist Alsac/St. Jude Children's Research Hospital Miami, FL Oct 02, 2012 $61,006
Event Specialist Mercy Turner Events LLC Valparaiso, IN Oct 01, 2013 $60,500 -
$70,000
Bilingual Regional Event Specialist Alsac/St. Jude Children's Research Hospital Miami, FL Oct 02, 2012 $60,228
Program Event Specialist ITA Group, Inc. San Francisco, CA Aug 06, 2014 $59,000
Distinguished Special Events Specialist/Writer American Cancer Society, Inc. NY Jul 08, 2014 $55,500
Program Events Specialist Itagroup Inc. San Francisco, CA Aug 06, 2012 $50,000
Network Events Specialist Greater Miami Jewish Federation Miami, FL May 08, 2008 $49,000
Global Event Specialist Cambridge Institute of China Business Research, Inc. Waltham, MA Sep 07, 2015 $45,000

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Top Skills for An Event Specialist

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  1. Sample Products
  2. Customer Service
  3. Food Safety
You can check out examples of real life uses of top skills on resumes here:
  • Prepare and serve sample products to customers in a clean and timely fashion.
  • Completed in-store food/product demonstrations/events, demonstrated products, engaged consumers and promoted product sales while maintaining customer service standards
  • Followed food safety procedures according to company policies and health and sanitation regulations.
  • Assigned to work at Sam's Club serving food samples and testing out products such as shampoo, lotion, etc.
  • Shopped at various supermarkets for Demo Products, set up and provided demos, on products being promoted that weekend.

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Top Event Specialist Employers

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