Event Specialists are marketing professionals. They display and market a company's product or service to the public. Likewise, they interact with potential customers. Event Specialists organize and ensure the effective operation of marketing efforts, from planning to execution.

They generate brand awareness and boost sales by hosting events in stores, trade shows, concerts, sporting events, or other public venues. They set up and take down displays. Furthermore, they give out samples of the company's products and raise company awareness. Asides from that, they organize marketing materials for the promotional event. Also, they review the marketing process and evaluate response and interaction.

Employers seek candidates with a college degree in marketing, hospitality, or public relations. Candidates must have organization, attention to detail, multitasking, interpersonal, leadership, and communication skills. You must have project management experience and technical knowledge. Event specialists earn an average salary of $43,271 per annum. This ranges from $27,000 to $68,000.

What Does an Event Specialist Do

There are certain skills that many event specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed interpersonal skills, negotiation skills and organizational skills.

Learn more about what an Event Specialist does

How To Become an Event Specialist

If you're interested in becoming an event specialist, one of the first things to consider is how much education you need. We've determined that 44.6% of event specialists have a bachelor's degree. In terms of higher education levels, we found that 3.8% of event specialists have master's degrees. Even though some event specialists have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become an Event Specialist

Event Specialist Career Paths

Average Salary for an Event Specialist

Event Specialists in America make an average salary of $41,294 per year or $20 per hour. The top 10 percent makes over $63,000 per year, while the bottom 10 percent under $26,000 per year.
Average Event Specialist Salary
$41,294 Yearly
$19.85 hourly
$26,000
10 %
$41,000
Median
$63,000
90 %

What Am I Worth?

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Event Specialist Education

Event Specialist Majors

24.1 %

Event Specialist Degrees

Bachelors

44.6 %

Associate

20.7 %

High School Diploma

20.1 %

Top Colleges for Event Specialists

1. San Diego State University

San Diego, CA • Private

In-State Tuition
$7,488
Enrollment
30,018

2. Cornell University

Ithaca, NY • Private

In-State Tuition
$55,188
Enrollment
15,105

3. Ball State University

Muncie, IN • Private

In-State Tuition
$9,896
Enrollment
15,529

4. University of Nebraska - Lincoln

Lincoln, NE • Private

In-State Tuition
$9,242
Enrollment
20,592

5. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

6. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

7. University of Akron

Akron, OH • Private

In-State Tuition
$11,463
Enrollment
13,676

8. Boston University

Boston, MA • Private

In-State Tuition
$53,948
Enrollment
17,238

9. New York University

New York, NY • Private

In-State Tuition
$51,828
Enrollment
26,339

10. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

Top Skills For an Event Specialist

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 23.8% of event specialists listed product preparation on their resume, but soft skills such as interpersonal skills and negotiation skills are important as well.

  • Product Preparation, 23.8%
  • Communication, 10.6%
  • Product Demonstrations, 8.7%
  • Food Safety, 6.7%
  • Food Preparation, 6.7%
  • Other Skills, 43.5%

Choose From 10+ Customizable Event Specialist Resume templates

Zippia allows you to choose from different easy-to-use Event Specialist templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Event Specialist resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Event Specialist Demographics

Event Specialist Gender Distribution

Female
Female
69%
Male
Male
31%

After extensive research and analysis, Zippia's data science team found that:

  • Among event specialists, 69.1% of them are women, while 30.9% are men.

  • The most common race/ethnicity among event specialists is White, which makes up 64.9% of all event specialists.

  • The most common foreign language among event specialists is Spanish at 63.8%.

Online Courses For Event Specialist That You May Like

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Sustainability & Major Sport Events: Principles
edX (Global)

While any major sport event can pose great opportunities for the host city or region, there are also challenges associated with hosting these events. The environmental impact on the country's natural resources, the workforce, and infrastructure are just some of the considerations. It is essential to ensure that your major sport event is sustainable for your city throughout the event, but also after the event has been completed. So, what does a sustainable major sport event look like? ...

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Best States For an Event Specialist

Some places are better than others when it comes to starting a career as an event specialist. The best states for people in this position are New York, Maine, New Jersey, and California. Event specialists make the most in New York with an average salary of $60,681. Whereas in Maine and New Jersey, they would average $50,468 and $49,681, respectively. While event specialists would only make an average of $48,435 in California, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New York

Total Event Specialist Jobs:
622
Highest 10% Earn:
$109,000
Location Quotient:
1.08

2. New Jersey

Total Event Specialist Jobs:
404
Highest 10% Earn:
$90,000
Location Quotient:
1.13

3. Vermont

Total Event Specialist Jobs:
43
Highest 10% Earn:
$72,000
Location Quotient:
1.24
Full List Of Best States For Event Specialists

How Do Event Specialist Rate Their Jobs?

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5.0

event specialistApril 2020

5.0

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What do you like the most about working as Event Specialist?

I like the life style and event work Show More

What do you NOT like?

a lot of stuff to do and not enough time Show More

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Top Event Specialist Employers

Most Common Employers For Event Specialist

Rank  Company  Average Salary  Hourly Rate  Job Openings  
1University of California, Berkeley$53,824$25.8812
2American Cancer Society$51,649$24.8335
3American Red Cross$41,063$19.7416
4Shiftgig$40,904$19.6713
5ASM International N.V.$40,338$19.39217
6American Heart Association$40,245$19.3516
7Front Row Education$39,737$19.1017
8Advantage Solutions$39,348$18.92910
9Big Orange Productions$39,201$18.8513
10Club Demonstration Services$39,144$18.8215

Becoming an Event Specialist FAQs

How do I become a successful event planner?

To become a successful event planner, you should have a strong baseline knowledge of the logistics of event planning and some hands-on experience organizing events. Prospective event planners can gain knowledge through formal education, online programs, and hands-on experience.

How do I start my career in event planning?

You can start your career in event planning by getting the right combination of baseline knowledge, hands-on experience, and networking. Expertise can be gained through formal education, online programs, and work experience.

Is event planning a good career?

Event planning is a good career. Depending on your specialty, some event planners can earn upwards of $90,000 a year. Event planning is an exciting career in high demand, with lots of opportunities to advance your career in event management.

What qualifications do you need to be an event planner?

There are no formal qualifications needed to be an event planner. While it helps to have a college education in a field related to event planning, many skills needed to work as an event planner are gained from hands-on experience.

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