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Event specialist skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Dr. Jokima Hiller,
Duane Sunwold
Event specialist example skills
Below we've compiled a list of the most critical event specialist skills. We ranked the top skills for event specialists based on the percentage of resumes they appeared on. For example, 50.7% of event specialist resumes contained brand awareness as a skill. Continue reading to find out what skills an event specialist needs to be successful in the workplace.

15 event specialist skills for your resume and career

1. Brand Awareness

Here's how event specialists use brand awareness:
  • Brand awareness, positive product impressions and increased sales through product demonstration, customer engagement and effective communication of brand highlights.
  • Generate brand awareness and positive product impressions to increase sales by executing product demonstrations at Walmart and other retailers.

2. Product Preparation

Product Preparation refers to the act of preparing a product or process for the end customer or stakeholder, depending on what the company offers. This may mean putting finishing touches on a product before it is shipped to a customer, or preparing a process for clients and stakeholders to review and suggest improvements on.

Here's how event specialists use product preparation:
  • Performed daily product preparation and sampling during in-store demonstrations.
  • Demonstrated product preparation during in-store presentations.

3. Product Demonstrations

Product demonstrations mean displaying products or services offered by an organization to potential customers. It assists in capturing prospective clients or investors interested in the product. It also helps in addressing more comprehensively the concerns of a specific product.

Here's how event specialists use product demonstrations:
  • Facilitated supportive services and analysis customers and business partners to address special concerns and ease the transition during product demonstrations.
  • Welcomed and requested customers to join product demonstrations; integrated verbal and non-verbal cues to ensure proper customer engagement technique.

4. Food Preparation

Here's how event specialists use food preparation:
  • Utilize both food preparation skills and creativity to develop unique product arrangements.
  • Handled food preparation following food safety protocols.

5. Food Safety

Here's how event specialists use food safety:
  • Maintain clean, professional appearance in keeping with company policy and food safety regulations
  • Follow food safety regulations to insure products handled correctly during demo.

6. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how event specialists use product knowledge:
  • Maximized sales and increased customer loyalty Skills Used Communication- non verbal and verbal Product knowledge Up-selling Charismatic
  • Shared product knowledge and collaborated with visual directors for maximum impact during product launches and promotions

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7. Program Materials

Program materials include all materials, documents, data, and information about a company or organization about its operations, technical requirements, program guidelines, costs approval, and application forms.

Here's how event specialists use program materials:
  • Reviewed program materials, setting up and breaking down the work area, prepared and sampled products on scheduled event days.
  • Study all program materials and educate customers on product information and benefits, set up and breakdown of event.

8. Food Products

Food products are the types of various food items that are created and processed to be sold as a product. These products are consumed by humans for nourishment and are mostly processed and created in a huge factory. Tinned goods, milk, meat, etc are the most common food products, and they are not limited to any specific kind except tobacco, beers, and alcohol as they are not considered food products.

Here's how event specialists use food products:
  • Demonstrated new food products/appetizers providing samples to Wal-Mart customers * Educated consumers regarding cooking time and product features
  • Prepared and portioned food products for food demonstrations and prepared nonfood products for demonstrations

9. Dependability

Here's how event specialists use dependability:
  • wash dishes responsible for handling event funds Accomplishments group leader Skills Used team work , dependability ,attention to detail

10. Event Planning

Here's how event specialists use event planning:
  • Provide and develop aligned strategic counsel regarding customer entertainment and internal and external event planning/meetings to the customer segment executive.
  • Raised diabetes awareness through successful event planning and implementation of awareness events.

11. Trade Shows

Here's how event specialists use trade shows:
  • Coordinated all marketing collateral for distribution at trade shows.
  • Prepared and distributed promotional materials at trade shows.

12. In-Store Demonstrations

Here's how event specialists use in-store demonstrations:
  • Execute in-store demonstrations in order to advertise promotions on various retail products
  • Generate brand and product awareness using in-store demonstrations.

13. Event Execution

Here's how event specialists use event execution:
  • Prepared and submitted all on-line requirements on the same day as Event execution and completes expense reports as per Company Policy.
  • Push cart weighing 52-74 lbs at a distance of 150-300 feet (from storage area to event execution area).

14. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how event specialists use customer service:
  • Manage investor relations and other high profile events using enhanced customer service skills to facilitate a professional and successful meeting.
  • Promoted product sales utilizing in-store food demonstrations to convince customers to purchase products while maintaining excellent customer service standards.

15. Generate Excitement

Here's how event specialists use generate excitement:
  • Generate excitement, band awareness, and boost sales by hosting events in stores.
  • Generate excitement about brand and product through sampling and demonstrations.
top-skills

What skills help Event Specialists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on event specialist resumes?

Dr. Jokima HillerDr. Jokima Hiller LinkedIn profile

Assistant Professor, Missouri State University

Employers are seeking candidates who are:
- Adaptable, Flexible
- Have transferable skills such as customer service, financial management, problem solving, critical thinking, etc.
- Self-starter

What event specialist skills would you recommend for someone trying to advance their career?

Duane SunwoldDuane Sunwold LinkedIn profile

Instructor, Spokane Community College

Personal Communication Skills, Vocational Math, Food Science

What type of skills will young event specialists need?

Dr. Elizabeth Keavney Ph.D.Dr. Elizabeth Keavney Ph.D. LinkedIn profile

Associate Professor, American Public University System

The ability to examine all sides of an issue, to include long-term consequences and short-term consequences and unintended consequences and intended outcomes is vital. A focus on goals and objectives, instead of depending on an emotional response, will help lead to the best solutions. Public servants should be adaptable and able to work with people from various cultures. They need to have an understanding of how to work with and motivate individuals and groups. Those who can stay engaged and exercise good judgment will fare best in fluid and changing times.

What soft skills should all event specialists possess?

Mark Zanter

Coordinator, Marshall University

All graduates should be able to write and express themselves clearly and communicate effectively in their discipline.
Do you want to know more?
Read more about what experts have to say about event specialist

List of event specialist skills to add to your resume

Event specialist skills

The most important skills for an event specialist resume and required skills for an event specialist to have include:

  • Brand Awareness
  • Product Preparation
  • Product Demonstrations
  • Food Preparation
  • Food Safety
  • Product Knowledge
  • Program Materials
  • Food Products
  • Dependability
  • Event Planning
  • Trade Shows
  • In-Store Demonstrations
  • Event Execution
  • Customer Service
  • Generate Excitement
  • Promotional Events
  • Product Materials
  • Facebook
  • Drive Sales
  • Event Logistics
  • Event Management
  • Experiential Marketing
  • Time Card
  • Generates Enthusiasm
  • Corporate Events
  • AV
  • Giveaways
  • Expense Reports
  • Promotional Materials
  • Sample Products
  • Store Management
  • VIP
  • Conference Calls
  • Brand Marketing
  • Social Events
  • Fryers
  • BJ
  • Client Objectives
  • Product Awareness
  • Informational Brochures
  • Individual Usage
  • Food Samples
  • D COR

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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