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What is an events and marketing specialist and how to become one
The events and marketing specialist is responsible for delivering and further developing a particular organization's marketing strategy and developing and delivering its events program. They are required to set, communicate and maintain project timelines priorities, develop contacts to secure appropriate and good-value venue hire, deliver events on time and within budget, conduct market research to find out answers about consumer trends, requirements, and habits.
A bachelor's degree in marketing or a related discipline is required, along with more than three years of work experience in marketing or event planning, to qualify for the position. Essential skills include excellent communication skills, both verbal and written; the ability to organize and prioritize own workload, work alone or as part of a team, find practical and creative solutions, and make well-considered decisions, among others.
For an eight hour per day job, the average salary for such a position is $28.69 an hour. That estimates to over $59,000 a year. Such a position is likely to grow another 20% in the coming years and create various job opportunities in the United States.
What general advice would you give to an events and marketing specialist?
Dr. Gail Hudson Ph.D.
Director, College of Business Internship Program, Arkansas State University
The need to differentiate yourself from others will always be necessary, so keep learning while you are in school and beyond.
I believe that technology and social media skills will continue to be necessary. Seek and achieve as many certifications as possible to hone these skills and differentiate yourself in the market.
Avg. Salary $62,731
Avg. Salary $59,228
Growth rate 19%
Growth rate 0.3%
American Indian and Alaska Native 0.13%
Asian 10.28%
Black or African American 5.27%
Hispanic or Latino 12.60%
Unknown 5.03%
White 66.68%
Genderfemale 72.48%
male 27.52%
Age - 34American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 34Stress level is manageable
7.1 - high
Complexity level is challenging
7 - challenging
Work life balance is fair
6.4 - fair
Events and marketing specialist career paths
Key steps to become an events and marketing specialist
Explore events and marketing specialist education requirements
Start to develop specific events and marketing specialist skills
Skills Percentages Project Management 10.78% Trade Shows 7.35% Event Management 7.27% Event Planning 6.06% ROI 6.06% Complete relevant events and marketing specialist training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New events and marketing specialists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an events and marketing specialist based on U.S. Bureau of Labor Statistics data and data from real events and marketing specialist resumes.Research events and marketing specialist duties and responsibilities
- Manage advertisement for improving awareness by social media, such as YouTube and Facebook.
- Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
- Create promotional communications regarding agency developments and new marketing opportunities via email, print publications, Facebook and LinkedIn.
- Help introduce and train the Americas department with a new part of CRM tracking important client portals.
Prepare your events and marketing specialist resume
When your background is strong enough, you can start writing your events and marketing specialist resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an events and marketing specialist resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable events and marketing specialist resume templates
Build a professional events and marketing specialist resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your events and marketing specialist resume.
Apply for events and marketing specialist jobs
Now it's time to start searching for an events and marketing specialist job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first events and marketing specialist job
Are you an events and marketing specialist?
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Average events and marketing specialist salary
The average events and marketing specialist salary in the United States is $62,731 per year or $30 per hour. Events and marketing specialist salaries range between $46,000 and $84,000 per year.
What am I worth?
How do events and marketing specialists rate their job?
Events and marketing specialist reviews
I like the life style and event work
a lot of stuff to do and not enough time
There are times when no matter what you do - a difficult and unhappy customer who has a bad attitude with everything, will not be happy. No matter what you do.
Updated January 8, 2025
