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Become An Events And Marketing Specialist

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Working As An Events And Marketing Specialist

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $56,770

    Average Salary

What Does An Events And Marketing Specialist Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become An Events And Marketing Specialist

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Events And Marketing Specialist jobs

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Events And Marketing Specialist Demographics

Gender

Female

68.4%

Male

29.9%

Unknown

1.7%
Ethnicity

White

78.4%

Hispanic or Latino

10.0%

Asian

9.8%

Unknown

1.2%

Black or African American

0.6%
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Languages Spoken

Spanish

41.2%

French

14.7%

Vietnamese

5.9%

Cantonese

5.9%

Turkish

2.9%

Swedish

2.9%

Telugu

2.9%

Chinese

2.9%

German

2.9%

Japanese

2.9%

Greek

2.9%

Hindi

2.9%

Mandarin

2.9%

Polish

2.9%

Italian

2.9%
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Events And Marketing Specialist Education

Schools

University of Tennessee - Knoxville

7.0%

University of Phoenix

7.0%

University of Arizona

7.0%

Washington State University

5.3%

University of South Florida

5.3%

Michigan State University

5.3%

Kennesaw State University

5.3%

University of West Georgia

5.3%

George Washington University

5.3%

Northeastern University

5.3%

Purdue University

5.3%

San Francisco State University

5.3%

Florida Atlantic University

5.3%

Colorado State University

5.3%

Louisiana State University and A&M College

3.5%

Rowan University

3.5%

North Carolina State University

3.5%

California State Polytechnic University - Pomona

3.5%

Johnson & Wales University

3.5%

Virginia Commonwealth University

3.5%
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Majors

Business

22.4%

Communication

15.7%

Marketing

14.3%

Public Relations

6.2%

Management

5.2%

Political Science

3.8%

Psychology

3.3%

Business Communications

3.3%

Hospitality Management

2.9%

Journalism

2.9%

Graphic Design

2.9%

Liberal Arts

2.9%

Kinesiology

2.4%

International Business

1.9%

Finance

1.9%

Advertising

1.9%

English

1.9%

Photography

1.4%

Public Administration

1.4%

Criminal Justice

1.4%
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Degrees

Bachelors

63.8%

Masters

15.2%

Other

12.0%

Certificate

4.7%

Associate

4.0%

Doctorate

0.4%
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Full Time
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Internship
Temporary

Real Events And Marketing Specialist Salaries

Job Title Company Location Start Date Salary
Associate Director/Event Marketing Specialist UBS Securities LLC New York, NY Jan 21, 2012 $103,085 -
$108,000
Marketing Events Specialist Symantec Corporation Miami, FL Mar 11, 2015 $99,541 -
$110,000
Event Marketing Specialist Gulfstream Aerospace Corporation Savannah, GA Jul 05, 2015 $80,209
Event Marketing Specialist Gulfstream Aerospace Corporation Savannah, GA May 07, 2015 $80,209
Event Marketing Specialist Gulfstream Aerospace Corporation Savannah, GA May 07, 2012 $74,158
Marketing & Events Specialist RSL Media LLC New York, NY Aug 20, 2012 $71,500
Marketing Events Specialist Paypal, Inc. San Jose, CA Jun 09, 2015 $65,000
Marketing Events Specialist Paypal, Inc. San Jose, CA Aug 01, 2014 $65,000
Marketing/Events Specialist BNP Paribas North America New York, NY Feb 05, 2010 $62,500

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Top Skills for An Events And Marketing Specialist

TradeShowsSpecialEventsCustomerServiceContractNegotiationEventPlanningPhasesEventBudgetsROIPromotionalObjectivesCouponBooksCommunityOutreachPressReleasesEventCoordinationEventManagementPromotionalMaterialsCorporateEventsQuickDecisionMakerSiteSelectionEventCommunicationsPublicRelationsEffortsNewClients

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Top Events And Marketing Specialist Skills

  1. Trade Shows
  2. Special Events
  3. Customer Service
You can check out examples of real life uses of top skills on resumes here:
  • Produce events, trade shows, and conferences ranging in size from 10 to 10,000 participants.
  • Project management and coordination of special events.
  • Provided customer service with club members inside Sam's Club and Costco.
  • Utilized: Vendor contract negotiation, spatial design advertising and community partnering.
  • Created and maintained event budgets and forecast; presented the allocation and reconciliations of resources to senior-level management quarterly and annually.

Top Events And Marketing Specialist Employers

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Events And Marketing Specialist Videos

A Day in the Life - Event Planner

A Day In The Life: Marketing Manager

Gotham of Cloud 21 PR - Clients and friends at events.

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