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Become An Events And Marketing Specialist

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Working As An Events And Marketing Specialist

  • Communicating with Supervisors, Peers, or Subordinates
  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Getting Information
  • Interacting With Computers
  • Deal with People

  • Mostly Sitting

  • Stressful

  • $39,000

    Average Salary

What Does An Events And Marketing Specialist Do

Meeting, convention, and event planners coordinate all aspects of events and professional meetings. They arrange meeting locations, transportation, and other details.

Duties

Meeting, convention, and event planners typically do the following:

  • Meet with clients to understand the purpose of the meeting or event
  • Plan the scope of the event, including time, location, and cost
  • Solicit bids from venues and service providers
  • Inspect venues to ensure that they meet the client's requirements
  • Coordinate event services such as rooms, transportation, and food service
  • Monitor event activities to ensure the client and event attendees are satisfied
  • Review event bills and approve payments

There are millions of meetings and events held each year. Meeting, convention, and event planners organize a variety of these events including weddings, educational conferences, and business conventions. They coordinate every detail of these events, including finances. Before a meeting event, for example, planners will meet with clients to estimate attendance and determine the meeting’s purpose. During the event, they handle logistics, such as registering guests and organizing audio/visual equipment. After the meeting, they make sure all vendors are paid and may survey attendees to obtain feedback on the event.

Meeting, convention, and event planners search for potential meeting sites, such as hotels and convention centers. They consider the lodging and services that the facility can provide, how easy it will be for people to get there, and the attractions that the surrounding area has to offer. Planners may also consider whether an online meeting can achieve the same objectives as one that requires attendees to meet in a physical location.

Once a location is selected, planners arrange the meeting space and support services, such as catering and interpreters. They negotiate contracts with suppliers and coordinate plans with the venue’s staff, and they may also organize speakers, entertainment, and activities.

The following are examples of types of meeting, convention, and event planners:

Association planners organize annual conferences and trade shows for professional associations. Because member attendance is usually voluntary, it is important for associations to emphasize the meeting’s value and location; for some association planners, marketing is an important aspect of their work.

Convention service managers work for hotels and convention centers. They act as liaisons between the meeting facility and the planners who work for associations, businesses, and governments. They present food service options to outside planners, coordinate special requests, and suggest hotel services that work within a planner’s budget.

Corporate planners organize internal business meetings and meetings between businesses. These events may be in person or online, held either within corporate facilities or offsite to include more people.

Event planners arrange the details of a variety of events. Wedding planners are the most well-known, but event planners also coordinate celebrations such as anniversaries, reunions, and other large social events, as well as corporate events including product launches, galas, and award ceremonies.

Government meeting planners organize meetings for government officials and agencies. Familiarity with government regulations, such as procedures for buying materials and booking hotels, is essential to their work.

Healthcare meeting planners specialize in organizing meetings and conferences for allied healthcare professionals. Healthcare meetings have to meet strict standards in order for the meeting to count as continuing education and to comply with government regulations.

Nonprofit event planners plan large events with the goal of raising donations for a charity or advocacy organization. Events may include banquets, charity races, and food drives.

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How To Become An Events And Marketing Specialist

Applicants usually need a bachelor's degree and some experience related to event planning. 

Education

Many employers prefer applicants who have a bachelor's degree and some work experience in hotels or planning. The proportion of planners with a bachelor's degree is increasing because work responsibilities have become more complex. Although some colleges offer degree programs in meeting and event management, other common fields of study include hospitality and tourism management. If an applicant’s degree is not related to these fields, employers are likely to require at least 1 to 2 years of related hospitality or planning experience.

Planners who have studied meeting and event management or hospitality management may start out with greater responsibilities than those from other academic disciplines. Some colleges offer continuing education courses in meeting and event planning.

Licenses, Certifications, and Registrations

The Convention Industry Council offers the Certified Meeting Professional (CMP) credential, a voluntary certification for meeting and convention planners. Although the CMP is not required, it is widely recognized in the industry and may help in career advancement. To qualify, candidates must have a minimum of 36 months of meeting management experience, recent employment in a meeting management job, and proof of continuing education credits. Those who qualify must then pass an exam that covers topics such as strategic planning, financial and risk management, facility operations and services, and logistics.

In 2014, the Convention Industry Council created the Certified Meeting Professional-Healthcare (CMP-HC) certification, a CMP specialization related to healthcare industry meeting planners. Planners who want to earn CMP-HC certification must first hold CMP certification and also meet the work and planning requirements specifically in healthcare industry meeting planning.

The Society of Government Meeting Professionals (SGMP) offers the Certified Government Meeting Professional (CGMP) designation for meeting planners who work for, or contract with, federal, state, or local government. This certification is not required to work as a government meeting planner; however, it may be helpful for those who want to show that they know government purchasing policies and travel regulations. To qualify, candidates must have worked as a meeting planner for at least 1 year and have been a member of SGMP for 6 months. To become a certified planner, members must take a 3-day course and pass an exam.

Some organizations offer voluntary certifications in wedding planning, including the American Association of Certified Wedding Planners and the Association of Certified Professional Wedding Consultants. Although not required, the certifications can be helpful in attracting clients and proving knowledge.

Other Experience

It is beneficial for new meeting, convention, and event planners to have experience in hospitality industry jobs. Working in a variety of positions at hotels, convention centers, and convention bureaus provides knowledge of how the hospitality industry operates. Other beneficial work experiences include coordinating university or volunteer events and shadowing professionals.

Important Qualities

Communication skills. Meeting, convention, and event planners communicate with clients, suppliers, and event staff. They must have excellent written and oral communication skills to convey the needs of their clients effectively.

Composure. Meeting, convention, and event planners often work in a fast-paced environment and must be able to make quick decisions while remaining calm under pressure. When necessary materials do not arrive on schedule, they make alternative arrangements calmly and swiftly.

Interpersonal skills. Meeting, convention, and event planners must establish and maintain positive relationships with clients and suppliers. There are often a limited number of vendors in an area which can be used, and they will likely need them for future events.

Negotiation skills. Meeting, convention, and event planners must be able to negotiate service contracts events. They need to secure quality products and services at reasonable prices for their clients.

Organizational skills. Meeting, convention, and event planners must multitask, pay attention to details, and meet tight deadlines in order to provide high-quality meetings. Many meetings are planned more than a year in advance, so long-term thinking is vital. 

Problem-solving skills. Meeting, convention, and event planners must be able to develop creative solutions that satisfy clients. They must be able to recognize potential problems and identify solutions in advance.

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Events And Marketing Specialist Career Paths

Events And Marketing Specialist
Events Marketing Manager Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Events Marketing Manager Marketing Manager Marketing Director
Marketing Vice President
10 Yearsyrs
Events Marketing Manager Marketing Manager Marketing Communications Manager
Director Of Communications And Marketing
9 Yearsyrs
Event Manager General Manager Marketing Director
Director Of Marketing & Development
9 Yearsyrs
Event Manager General Manager
Director Of Catering
6 Yearsyrs
Event Manager Sales Manager
Corporate Sales Manager
6 Yearsyrs
Events Marketing Manager
5 Yearsyrs
Manager Project Manager Product Manager
Marketing Communications Manager
7 Yearsyrs
Manager Product Manager Marketing Communications Manager
Marketing Program Manager
6 Yearsyrs
Manager Food And Beverage Manager Catering Sales Manager
Sales And Event Manager
5 Yearsyrs
Owner Founder Senior Product Manager
Marketing Lead
5 Yearsyrs
Owner Founder Public Relations Director
Director Of Special Events
5 Yearsyrs
Owner Assistant To The Director
Membership Director
5 Yearsyrs
Account Manager Product Manager Product Marketing Manager
Marketing And Operations Manager
5 Yearsyrs
Account Manager Sales And Marketing Manager Marketing Communications Manager
Manager, Field Marketing
5 Yearsyrs
Assistant Manager Communications Manager Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Assistant Manager Communications Manager Social Media Manager
Marketing Strategist
6 Yearsyrs
Assistant Manager Restaurant Manager Banquet Manager
Manager Of Special Events
5 Yearsyrs
Account Manager Principal Public Relations Director
Director Of Marketing And Events
5 Yearsyrs
Operations Manager Client Services Manager Client Relationship Manager
Client Relations Manager
6 Yearsyrs
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Do you work as an Events And Marketing Specialist?

Help others decide if this is a good career for them

Average Length of Employment
Event Consultant 2.5 years
Events Associate 1.6 years
Events Assistant 1.5 years
Top Careers Before Events And Marketing Specialist
Internship 9.6%
Cashier 8.5%
Server 4.4%
Manager 3.3%
Volunteer 3.2%
Top Careers After Events And Marketing Specialist
Cashier 6.4%
Owner 4.3%
Internship 4.3%

Do you work as an Events And Marketing Specialist?

Events And Marketing Specialist Demographics

Gender

Female

64.9%

Male

24.7%

Unknown

10.4%
Ethnicity

White

61.1%

Hispanic or Latino

15.2%

Black or African American

11.1%

Asian

8.4%

Unknown

4.2%
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Foreign Languages Spoken

Spanish

45.7%

French

11.4%

Chinese

5.7%

Mandarin

4.3%

Japanese

4.3%

Swedish

2.9%

Vietnamese

2.9%

Cantonese

2.9%

Portuguese

2.9%

German

2.9%

Telugu

1.4%

Turkish

1.4%

Hindi

1.4%

Korean

1.4%

Lithuanian

1.4%

Russian

1.4%

Filipino

1.4%

Greek

1.4%

Italian

1.4%

Mongolian

1.4%
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Events And Marketing Specialist Education

Schools

University of Phoenix

12.0%

University of South Florida

6.7%

Michigan State University

6.0%

University of Washington

5.3%

Johnson & Wales University

5.3%

Florida State University

5.3%

San Francisco State University

4.7%

San Diego State University

4.7%

University of Central Florida

4.7%

University of West Georgia

4.7%

Washington State University

4.7%

Indiana University Bloomington

4.7%

University of Arizona

4.7%

Arizona State University

4.0%

Texas State University

4.0%

University of Utah

4.0%

Rowan University

4.0%

Colorado State University

4.0%

American University

3.3%

University of Tennessee - Knoxville

3.3%
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Majors

Business

23.6%

Marketing

17.6%

Communication

15.5%

Management

5.1%

Public Relations

4.9%

Psychology

4.2%

Hospitality Management

3.7%

English

3.0%

Political Science

2.5%

Sociology

2.3%

Journalism

2.3%

Accounting

1.9%

Kinesiology

1.8%

Criminal Justice

1.8%

Finance

1.8%

Business Communications

1.8%

Graphic Design

1.8%

Liberal Arts

1.6%

Medical Assisting Services

1.5%

General Studies

1.4%
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Degrees

Bachelors

60.0%

Other

15.1%

Masters

12.9%

Associate

6.3%

Certificate

4.5%

Diploma

0.6%

Doctorate

0.4%

License

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$39,000
View Detailed Salary Report
$26,000
Min 10%
$39,000
Median 50%
$39,000
Median 50%
$39,000
Median 50%
$39,000
Median 50%
$39,000
Median 50%
$39,000
Median 50%
$39,000
Median 50%
$60,000
Max 90%
Best Paying Company
Tesla
Highest Paying City
Bellevue, WA
Highest Paying State
Alaska
Avg Experience Level
1.9 years
How much does an Events And Marketing Specialist make at top companies?
The national average salary for an Events And Marketing Specialist in the United States is $39,921 per year or $19 per hour. Those in the bottom 10 percent make under $26,000 a year, and the top 10 percent make over $60,000.

Real Events And Marketing Specialist Salaries

Job Title Company Location Start Date Salary
Associate Director/Event Marketing Specialist UBS Securities LLC New York, NY Jan 21, 2012 $103,085 -
$108,000
Marketing Events Specialist Symantec Corporation Miami, FL Mar 11, 2015 $99,541 -
$110,000
Event Marketing Specialist Gulfstream Aerospace Corporation Savannah, GA May 07, 2015 $80,209
Event Marketing Specialist Gulfstream Aerospace Corporation Savannah, GA Jul 05, 2015 $80,209
Event Marketing Specialist Gulfstream Aerospace Corporation Savannah, GA May 07, 2012 $74,158
Marketing & Events Specialist RSL Media LLC New York, NY Aug 20, 2012 $71,500
Marketing Events Specialist Paypal, Inc. San Jose, CA Jun 09, 2015 $65,000
Marketing Events Specialist Paypal, Inc. San Jose, CA Aug 01, 2014 $65,000
Marketing/Events Specialist BNP Paribas North America New York, NY Feb 05, 2010 $62,500

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Top Skills for An Events And Marketing Specialist

  1. Special Events
  2. Trade Shows
  3. Product Knowledge
You can check out examples of real life uses of top skills on resumes here:
  • Utilized social media management system to provide targeted advertising to publicize activities, programs, special events and promotions.
  • Facilitated product demonstrations during trade shows; arranged for speaker engagements.
  • Generated sales of products through exhibiting product knowledge and hands-on demonstration.
  • Provided outstanding customer service and communicate helpful tips and information to generate brand awareness and added consumer value.
  • Create print advertisements and promotional materials for local advertising and commercial sales.

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Top 10 Best States for Events And Marketing Specialists

  1. New Jersey
  2. New York
  3. Rhode Island
  4. Massachusetts
  5. Delaware
  6. Texas
  7. Minnesota
  8. Washington
  9. Connecticut
  10. Pennsylvania
  • (465 jobs)
  • (1,117 jobs)
  • (64 jobs)
  • (680 jobs)
  • (33 jobs)
  • (896 jobs)
  • (337 jobs)
  • (367 jobs)
  • (189 jobs)
  • (697 jobs)

Top Events And Marketing Specialist Employers

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Jobs From Top Events And Marketing Specialist Employers

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