How to hire an events and marketing specialist

How to hire an events and marketing specialist, step by step

Here's a step-by-step events and marketing specialist hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an events and marketing specialist job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new events and marketing specialist
• Step 8: Go through the hiring process checklist

What does an events and marketing specialist do?

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1. Identify your hiring needs

   The events and marketing specialist hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

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   An events and marketing specialist's background is also an important factor in determining whether they'll be a good fit for the position. For example, events and marketing specialists from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   The following list breaks down different types of events and marketing specialists and their corresponding salaries.

   Type of Events And Marketing Specialist	Description	Hourly rate
   Events And Marketing Specialist	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$22-40
   Marketing And Event Planning Internship	A marketing and event planning intern is responsible for supporting the operations of a company's marketing department, performing administrative duties under the guidance of a direct supervisor or tenured marketing staff. Marketing and event planning interns shadow all the processes of marketing operations, assisting with events management procedures, and suggesting strategic solutions to boost the company's brand image to the public... Show more	$10-16
   Business Development Coordinator	A business development coordinator specializes in devising strategies to identify and develop new sales and marketing opportunities, ensuring profitable growth and a strong client base. Their responsibilities revolve around gathering data, conducting research and analysis, organizing conferences and other events, maintaining records and data, and disseminating information such as proposals, memos, instructional documents, and more... Show more	$18-41

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Project Management
   • Trade Shows
   • Event Management
   • Event Planning
   • ROI
   • PowerPoint
   • Digital Marketing
   • Brand Marketing
   • Marketing Campaigns
   • Vendor Relationships
   • Event Logistics
   • Giveaways
   • Email Marketing
   • Brand Awareness

   Check all skills

   Responsibilities:

   • Manage advertisement for improving awareness by social media, such as YouTube and Facebook.
   • Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
   • Create promotional communications regarding agency developments and new marketing opportunities via email, print publications, Facebook and LinkedIn.
   • Help introduce and train the Americas department with a new part of CRM tracking important client portals.
   • Design, maintain and produce company promotional pieces including PowerPoint presentations, flyers, business postcards and web site pages.
   • Select and facilitate all marketing media including advertisements, giveaways and incentive gifts.

   More events and marketing specialist duties

3. Make a budget

   Including a salary range in your events and marketing specialist job description is one of the best ways to attract top talent. An events and marketing specialist can vary based on:

   • Location. For example, events and marketing specialists' average salary in mississippi is 50% less than in delaware.
   • Seniority. Entry-level events and marketing specialists 45% less than senior-level events and marketing specialists.
   • Certifications. An events and marketing specialist with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in an events and marketing specialist's salary.

   Average events and marketing specialist salary

   $62,731yearly

   $30.16 hourly rate

   ---

   Entry-level events and marketing specialist salary

   $46,000 yearly salary

   Updated January 23, 2026

   Average events and marketing specialist salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Washington	$77,218	$37
   2	California	$71,407	$34
   3	Illinois	$68,627	$33
   4	Texas	$66,243	$32
   5	Massachusetts	$65,292	$31
   6	New York	$65,084	$31
   7	New Jersey	$64,975	$31
   8	Michigan	$62,615	$30
   9	Connecticut	$62,214	$30
   10	North Carolina	$61,968	$30
   11	Indiana	$59,094	$28
   12	Colorado	$58,530	$28
   13	Maryland	$56,796	$27
   14	Virginia	$54,919	$26
   15	Ohio	$54,229	$26
   16	Georgia	$54,214	$26
   17	Wisconsin	$54,019	$26
   18	Nevada	$52,491	$25
   19	Utah	$51,963	$25
   20	Florida	$49,709	$24

   Average events and marketing specialist salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	PayPal	$119,999	$57.69	12
   2	AQR Capital Management	$98,426	$47.32	2
   3	Medical Mutual	$97,092	$46.68
   4	Pluralsight	$95,884	$46.10
   5	PerkinElmer	$86,856	$41.76	21
   6	Expedia Group	$83,844	$40.31	27
   7	Lucid Motors	$80,680	$38.79	3
   8	Comerica	$80,142	$38.53
   9	Salesforce	$76,517	$36.79	29
   10	Johnson & Johnson	$76,121	$36.60	10
   11	Hotwire Communications	$73,626	$35.40	7
   12	New York Red Bulls	$73,573	$35.37
   13	TEKsystems	$71,921	$34.58	12
   14	Capital Group	$71,018	$34.14	1
   15	Intellinet Corporation	$70,916	$34.09
   16	Esri	$69,917	$33.61	7
   17	Jackson	$69,041	$33.19	2
   18	Dataminr	$66,255	$31.85
   19	Chippewa Valley Schools	$62,726	$30.16	1
   20	Society of Petroleum Engineers	$62,274	$29.94

4. Writing an events and marketing specialist job description

   A job description for an events and marketing specialist role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's an events and marketing specialist job description:

   Events and marketing specialist job description example

   Maptek™ is the leading provider of innovative software, hardware and services for the global mining industry. We provide our clients with mine planning software, laser scanners, and professional services – both here in North America and throughout the world. We pride ourselves in being an exceptional place to work, which is supported by the high number of long term employees we have and the phenomenal growth we have experienced over the years.
   
   The Marketing Events Specialist will work as a core member of a small but mighty marketing team to coordinate and oversee the marketing, planning, and logistics of a variety of in-person, virtual, and hybrid events that support the continued growth and expansion of our business in the United States and Canada. The role requires taking the initiative to own and grow the events space while working closely with sales, marketing, and technical teams to determine which events are strategically critical, event message and goals, and strategize on how to best position Maptek at the event to maximize ROI. If you are passionate about planning events, developing meaningful connections with people, and enjoy independently executing your ideas with minimal supervision, this role might be right for you. Additionally, as the Maptek brand grows, the Marketing Events Specialist will have the opportunity to develop and execute webinars, videos, and other educational outlets and events to be determined.
   
   We are looking for amazing people diverse in thought, perspective, and culture to join our team. We check our egos at the door, roll up our sleeves, work hard and have fun while doing so. We care deeply about each audience we market to and our existing customers and how they perceive Maptek. We research and consistently aim to grow and learn new skills to enhance our team as a whole. We move fast but always make time to support each other. If that sounds like a good fit for you, please apply!
   
   We are looking for amazing people diverse in thought, perspective, and culture to join our team. We check our egos at the door, roll up our sleeves, work hard and have fun while doing so. We care deeply about each audience we market to and our existing customers and how they perceive Maptek. We research and consistently aim to grow and learn new skills to enhance our team as a whole. We move fast but always make time to support each other. If that sounds like a good fit for you, please apply!
   
   Execute events that generate new leads, create new sales opportunities, accelerate existing sales opportunities, and deepen existing customer relationships.
   
   Develop SMART goals for conferences, user forums, roadshows, and internal events in collaboration with sales, technical, and marketing teams.
   Lead pre-show and post-show meetings. Establish and maintain annual events calendars, budgets, and forecasts. Utilize existing internal event guidelines and tools while continuously auditing and improving them to streamline event planning and execution. Continuously research and report on new event opportunities; track and report on all mining and metals events happening in the US and Canada. Identify sponsorship programs and speaking opportunities where Maptek’s solutions will resonate with attendees. Assist with establishing individual budgets for new events, and focus on identifying opportunities for maximizing value and cost optimization. Manage all operational aspects of events. Responsibilities include but are not limited to booking venue, entertainment, activities, food and beverage, gifts, shipping, and more. Work closely with the trade show's main contacts on the speaker needs and agenda programming. Develop event messaging, online promotions, and target key personas, so basic writing proficiency and marketing knowledge is required. Create new and exciting client experiences that will differentiate us from the competition. With virtual events, you will be a power user of the virtual event software tools and educate team members on its use and functionality to ensure a strong and engaging online presence before, during, and after the event. Experience with live broadcasting tools like Vimeo is a plus. Knowledge, Skills, and Abilities Prefer 2+ years of experience managing virtual, hybrid, and in-person events, specifically targeting enterprise B2B accounts at trade shows and other industry events. Software industry experience is a plus. Experience in managing event sponsorship contracts and fulfilment of deliverables, including booth selection, lead retrieval, bag drops, advertisements, etc. Knowledge in developing event-specific landing pages and promotional materials is highly preferred. Proactive self-starter, comfortable taking general guidance and turning it into clear deliverables and business impact in a fast-paced, complex technical environment. Ability to communicate effectively in a multi-cultural, multi-national environment and mobilize cross-functional high-performance teams. Ability to work independently as well as with a team. Ability to see the bigger picture but also handle the day-to-day details. Proficiency with G Suite and MS Office products. Excellent strategic and critical thinking, communication, problem-solving, and teamwork skills. Ability to communicate with clients confidently and professionally, ensuring client relationships are nurtured and maintained. Ability to deal with multiple, competing demands and prioritize appropriately. Excellent time management and organizational skills. Ability to work in a safe and professional manner at all times. Willingness to respond to and courteously accept unexpected requests. Ability and willingness to travel domestically or internationally as needed. Experience with Pardot and Salesforce is preferred. Summary of compensation and benefits: Salary range: $55,000 - $65,000 commensurate with experience and skills Commissions and profit sharing bonus, depending on business performance Health insurance (medical, dental, vision) with premiums paid by Maptek 401(k): Full company match on up to 10% of earnings Life and disability coverage Paid holidays, vacation and sick time Maptek is an Equal Opportunity Employer. We are unable to provide visa sponsorship for this position. Powered by JazzHR Io5rBuAdS6

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5. Post your job

   To find events and marketing specialists for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any events and marketing specialists they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level events and marketing specialists with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your events and marketing specialist job on Zippia to find and attract quality events and marketing specialist candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with events and marketing specialist candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new events and marketing specialist

   Once you have selected a candidate for the events and marketing specialist position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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