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Job outlook for events and marketing specialists in the United States
Events and marketing specialist job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected events and marketing specialist job growth rate is 19% from 2018-2028.
About 150,300 new jobs for events and marketing specialists are projected over the next decade.
Events and marketing specialist salaries have increased 5% for events and marketing specialists in the last 5 years.
There are over 6,079 events and marketing specialists currently employed in the United States.
There are 82,798 active events and marketing specialist job openings in the US.
The average events and marketing specialist salary is $62,731.
Are events and marketing specialist jobs in demand?
Events and marketing specialist job and salary trends over time
Events and marketing specialist jobs over time
Events and marketing specialist job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 6,079 | 0.00% |
| 2020 | 5,767 | 0.00% |
| 2019 | 5,669 | 0.00% |
| 2018 | 5,333 | 0.00% |
| 2017 | 4,984 | 0.00% |
Average events and marketing specialist salary over time
Events and marketing specialist salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $62,731 | $30.16 | +3.2% |
| 2024 | $60,806 | $29.23 | +1.1% |
| 2023 | $60,167 | $28.93 | --0.2% |
| 2022 | $60,272 | $28.98 | +1.1% |
| 2021 | $59,633 | $28.67 | +0.7% |
Events and marketing specialist jobs by state
Most common states for events and marketing specialists
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | Vermont | 623,657 | 192 | 31% |
| 2 | Rhode Island | 1,059,639 | 265 | 25% |
| 3 | Utah | 3,101,833 | 710 | 23% |
| 4 | District of Columbia | 693,972 | 155 | 22% |
| 5 | New Hampshire | 1,342,795 | 257 | 19% |
| 6 | Montana | 1,050,493 | 196 | 19% |
| 7 | Wyoming | 579,315 | 110 | 19% |
| 8 | Washington | 7,405,743 | 1,342 | 18% |
| 9 | Delaware | 961,939 | 171 | 18% |
| 10 | North Dakota | 755,393 | 132 | 17% |
| 11 | Minnesota | 5,576,606 | 915 | 16% |
| 12 | Colorado | 5,607,154 | 877 | 16% |
| 13 | Nebraska | 1,920,076 | 308 | 16% |
| 14 | South Dakota | 869,666 | 143 | 16% |
| 15 | New Jersey | 9,005,644 | 1,352 | 15% |
| 16 | Virginia | 8,470,020 | 1,283 | 15% |
| 17 | Connecticut | 3,588,184 | 539 | 15% |
| 18 | Alaska | 739,795 | 111 | 15% |
| 19 | Georgia | 10,429,379 | 1,409 | 14% |
| 20 | North Carolina | 10,273,419 | 1,304 | 13% |
Most common cities for events and marketing specialists
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Billerica | 1 | 2% | $65,134 |
| 2 | Cambridge | 1 | 1% | $65,267 |
| 3 | Farmington Hills | 1 | 1% | $62,546 |
| 4 | Port Saint Lucie | 1 | 1% | $49,230 |
| 5 | Atlanta | 1 | 0% | $54,214 |
| 6 | Boston | 1 | 0% | $65,292 |
| 7 | Houston | 1 | 0% | $64,721 |
| 8 | Jersey City | 1 | 0% | $64,975 |
| 9 | Los Angeles | 1 | 0% | $64,790 |
| 10 | Miami | 1 | 0% | $48,774 |
| 11 | Orlando | 1 | 0% | $49,791 |
| 12 | Tampa | 1 | 0% | $49,709 |
Events And Marketing Specialist job outlook: Expert opinions
Our panel of events and marketing specialist experts
University of Louisiana at Monroe
Arizona State University
Northeastern University
University of Colorado at Colorado Springs
The University of Texas at San Antonio
San Jose State University
Stonehill College
Webster University
University of South Florida
University of San Francisco
Texas Woman's University
University of Akron
What general advice would you give to an Events And Marketing Specialist?
Amy Mehaffey: A Marketing Specialist's daily tasks include developing and implementing marketing campaigns, analyzing market trends, and creating content for various platforms. They also coordinate with other departments at any given company to ensure brand consistency and monitor the effectiveness of marketing efforts through data analysis. Oftentimes, a marketing specialist may be the only person at a company who has an understanding of the importance of outreach, communication, marketing, and telling the business's story. Therefore, this person often becomes somewhat of an internal advocate for the purpose of marketing itself and acts as an educator to their peers on various marketing concepts and tactics. Day-to-day duties are highly dependent on the number of marketing people on the team, ranging from ad buying, writing, public relations, content creation, and more. Larger firms may have marketing specialists with specific emphasis areas like email marketing, social media, analytics, etc.
What Events And Marketing Specialist skills would you recommend for someone trying to advance their career?
Amy Mehaffey: There is an increasing reliance on digital marketing and data analytics in the field of marketing. Businesses understand the importance of digital technologies, online platforms, and targeted marketing, creating a high demand for skilled professionals in this dynamic and evolving field. Understanding the strategy behind marketing and the connection between data, psychology, and human behavior is crucial. Marketing offers creativity, strategic thinking, and the opportunity to see tangible results from efforts, making it a rewarding career.
What will help Events And Marketing Specialists increase their earning potential?
Amy Mehaffey: People like being a Marketing Specialist because it offers creativity, strategic thinking, and the opportunity to see tangible results from their efforts. It can be fulfilling to help a business grow. However, individuals in this field may dislike the fast-paced environment, tight deadlines, and the constant need to stay updated with rapidly changing marketing trends and technologies. It requires risk-taking, trusting instincts, and a commitment to lifelong learning to succeed in the marketing field.
What general advice would you give to an Events And Marketing Specialist?
Zachary Moore Ph.D., M.B.A.: Marketing is a very diverse field, and salaries can vary considerably depending on the types of jobs young marketers pursue. But generally, taking a bet on oneself by pursuing jobs with a commission-based compensation plan can lead to higher earnings in the long term. In marketing, these positions tend to be in sales. Being willing to take risks and betting on yourself to succeed are important determinants of your career earnings potential.
What Events And Marketing Specialist skills would you recommend for someone trying to advance their career?
Zachary Moore Ph.D., M.B.A.: Marketing is a dynamic, rapidly evolving field. It always has been, and it always will be. Marketing tactics are driven by the popular culture of the societies companies serve. This said, aspiring marketers must realize that as things change, they must be willing to adapt their tactics to meet the consumer where they are. However, just as things change, there are enduring truths that shape marketing practice. Consumers want to be valued and heard. By keeping these touchstones in mind and staying up to date with modern trends, marketers can develop long-lasting careers and maintain relevancy as society evolves. My biggest advice is to be a successful marketer, you must do three things: 1. Keep your customers at the heart of what you do. 2. Meet your customers where they are. 3. Create value for your customers, company, and self. If a marketer can accomplish these three things, they can develop a career that will withstand the forces of change.
What will help Events And Marketing Specialists increase their earning potential?
Zachary Moore Ph.D., M.B.A.: Over the next few years, Artificial Intelligence (AI) will continue to evolve and become more important in marketing practice. Learning to work with AI will be a very important skill for marketers. AI skills are broad and encompass many different uses of the technology. While there are some skills that are specific to certain facets of the marketing industry, all aspiring marketers should be familiar with AI tools for content creation (written, graphic, and audio/video), data visualization, text scraping, and marketing research. While AI will certainly shape the marketing field in the coming years, marketers must still be excellent storytellers and communicators. Marketers who can tell compelling stories to various stakeholder groups using traditional tools with the assistance of artificial intelligence will have a potent skill set that will allow them to succeed in their endeavors.
What general advice would you give to an Events And Marketing Specialist?
Dr. Travis Simkins: Likes: Creativity, Analytical and Quantitative Aspects, Variety, Impact, Collaboration. Dislikes: Pressure and Deadlines, Uncertainty, Measurement and Accountability, Constant Change
What Events And Marketing Specialist skills would you recommend for someone trying to advance their career?
Dr. Travis Simkins: There are a lot of great reasons to enter the field of marketing now. The demand for digital marketing skills is high, marketing blends creativity and strategy, marketing is about building relationships and understanding consumers, marketing is dynamic and constantly evolving.
What will help Events And Marketing Specialists increase their earning potential?
Dr. Travis Simkins: Here are some activities that a marketing specialist might engage in on a day-to-day basis: Market Research, Campaign Planning and Execution, Content Creation, Digital Marketing, Brand Management, Relationship Building, Analytics and Reporting, Project Management, Continuous Learning
What general advice would you give to an Events And Marketing Specialist?
Ms. Katie Malles: The author is Katie Malles, marketing career consultant at the W. P. Carey Career Services Center.
What Events And Marketing Specialist skills would you recommend for someone trying to advance their career?
Ms. Katie Malles: The author is Katie Malles, marketing career consultant at the W. P. Carey Career Services Center.
What will help Events And Marketing Specialists increase their earning potential?
Ms. Katie Malles: The author is Katie Malles, marketing career consultant at the W. P. Carey Career Services Center.
What general advice would you give to an Events And Marketing Specialist?
Rob Durant: To truly maximize the value you derive from your career, start by clearly defining what 'value' means to you - whether it's salary, job satisfaction, work-life balance, or professional growth. Understand your priorities and align your career trajectory to meet these goals. Specific steps you can take include developing a consistent habit of enhancing your skills, actively seeking opportunities that resonate with your personal definition of success, and building a strategic network within your industry and beyond.
What Events And Marketing Specialist skills would you recommend for someone trying to advance their career?
Rob Durant: The marketing landscape is increasingly recognizing and valuing two very important, yet significantly divergent, key skill areas: the adept use of advanced digital tools - especially AI, and a strategic approach to social media that focuses on building genuine connection rather than just cultivating 'Influencers'.
What will help Events And Marketing Specialists increase their earning potential?
Rob Durant: Congratulations! As you start your career, remember that the 4, 5, 5+ years you spent earning your degree did NOT equip you with all the answers. But hopefully it instilled in you the ability to ask insightful questions. Stay curious, embrace challenges, learn, and grow. Your journey is just beginning, and every experience is a step towards mastering your craft.
What general advice would you give to an Events And Marketing Specialist?
Paul Yankey: Key soft skills of eye contact, empathy, genuine care. Ability to communicate and engage in person, and humanly online. Technical Skills: AI and Automation Proficiency, Data Analysis and Interpretation, Search Engine Optimization (SEO) and Content Strategy, Customer Experience (CX) Design.
What Events And Marketing Specialist skills would you recommend for someone trying to advance their career?
Paul Yankey: I always emphasize these key points for new marketing graduates: 1. Do something you connect with at a heart level. 2. Embrace ethics and diligence. 3. Cultivate curiosity alongside focused work. 4. Harness your UCCS advantage. 5. Prioritize in-person connection.
What will help Events And Marketing Specialists increase their earning potential?
Paul Yankey: Remember that a job is really not yours to turn down until you get an offer. Know that you are valuable, first for who you are, also for your education and experiences. Do extensive research on a company you are interviewing with. Practice your interview and self story. Be highly aware of key industry phrases and incorporate them.
Dr. Nicholas Councilor D.M.A.
Assistant Professor of Practice—ClarinetThe University of Texas at San Antonio
Fine And Studio Arts
What general advice would you give to an Events And Marketing Specialist?
Dr. Nicholas Councilor D.M.A.: -Continuously learn and adapt: Keep working to refine your craft. Stay updated with industry trends, technologies, and best practices.
-Build a strong network: Connect with professionals in your field, attend industry events, and engage in networking opportunities.
-Develop soft skills: Communication, teamwork, problem-solving, and adaptability are crucial for success.
-Seek mentorship: Learn from experienced professionals who can provide guidance and support.
What Events And Marketing Specialist skills would you recommend for someone trying to advance their career?
Dr. Nicholas Councilor D.M.A.: -Digital skills: Proficiency in various digital tools, platforms, and technologies will become increasingly important. This includes being well-versed in audio and video editing.
-Social Media: Learn how to promote yourself on various social media platforms and a professional website by creating content that best serves your career goals and reaches new audiences.
-Emotional intelligence: As workplaces evolve, the ability to understand and manage emotions will be valuable.
What will help Events And Marketing Specialists increase their earning potential?
Dr. Nicholas Councilor D.M.A.: -Research industry standards: Understand the average salaries for your role and location to negotiate effectively.
-Highlight skills and achievements: Showcase relevant skills, experiences, and achievements during interviews and performance reviews.
-Pursue additional certifications: Obtaining certifications related to your field can increase your market value.
-Consider job offers carefully: Evaluate factors like salary, benefits, growth opportunities, and company culture before accepting a job offer.
-Avoid doing unpaid work: While taking unpaid opportunities is very common in fine arts fields, doing so often undervalues the skills and craft that you worked so hard to develop. Your work always deserves compensation.
What general advice would you give to an Events And Marketing Specialist?
Dr. Mithila Guha: To maximize salary potential when starting a career in marketing, focus on demonstrating your value to employers. This means showcasing your skills, achievements, and contributions in interviews and negotiations. Research the industry benchmarks for salaries in your desired role and location to ensure you're positioning yourself competitively. Consider pursuing additional certifications or advanced degrees that align with your career goals, as these can often command higher salaries. Lastly, don't hesitate to negotiate your salary offer – employers expect it, and it's an opportunity to advocate for your worth within the organization!
What Events And Marketing Specialist skills would you recommend for someone trying to advance their career?
Dr. Mithila Guha: For a marketing graduate stepping into the field, my first advice would be to stay curious and proactive. Embrace every opportunity to learn and grow, whether it's through hands-on experience, further education, or networking with industry professionals. My second advice would be to not be afraid to take on challenges and push yourself outside your comfort zone – it's often where the most growth occurs. Develop a strong foundation in both traditional and digital marketing techniques, and stay updated on the latest trends and technologies shaping the industry. Lastly, prioritize building meaningful relationships and fostering a positive reputation within the industry. These connections can serve as valuable assets, opening doors to exciting opportunities as your career progresses.
What will help Events And Marketing Specialists increase their earning potential?
Dr. Mithila Guha: In the next 3-5 years, marketing will undergo significant changes because of AI and large scale data. As the volume of data available to marketers continues to grow, the ability to extract actionable insights from this data will be invaluable. Proficiency in data analysis, marketing automation tools and AI technologies will also be highly sought after, as businesses seek to streamline processes and personalize customer experiences. Moreover, people growing up with AI tech (Gen AI) need different marketing. So, marketers must learn to understand all this data and use it smartly. But, as always, storytelling will still be the key for marketing. This means, skills related to content creation and storytelling will continue to remain crucial for brands to engage with audiences in authentic and meaningful ways across various platforms.
What general advice would you give to an Events And Marketing Specialist?
Dr. Mischia Taylor: Typically, with any student, my first piece of advice is to be themselves. Make sure the opportunity is a good fit for both you and the organization. There are so many organizations and opportunities for students now. They can work from home, work for a small company or a large one. The first opportunity may not always be the best one.
What will help Events And Marketing Specialists increase their earning potential?
Dr. Mischia Taylor: I recommend they keep their options open. We teach our students negotiation skills in a Conflict and Negotiations course. The tactics they learn in that course prove to be essential for more than just maximizing salary. We also encourage students to consider graduate school to maximize their earning potential!
Karen Wallach
What general advice would you give to an Events And Marketing Specialist?
Karen Wallach: Hi Alex, Happy to help! Quick question - any specific rationale for choosing 'Marketing Specialist'? There are so many different types of jobs/roles for marketing majors. I wasn't sure if you were targeting anything specific.
What Events And Marketing Specialist skills would you recommend for someone trying to advance their career?
Karen Wallach: Hi Alex, Just wanted to circle back on this, do you still want me to put something together?
What will help Events And Marketing Specialists increase their earning potential?
Karen Wallach: Thank you, AnnMarie! Hi Karen, We are working on an article around upcoming graduates entering the job market in 2024 with a degree in your department. Would you be able to help us by answering these questions: 1. What does a Marketing Specialist do on a day-to-day basis? | What does someone entering the field do on a daily basis? 2. Why is Marketing Specialist a good profession to enter now? 3. What do people like and dislike about being a Marketing Specialist? Thanks! We will be sure to feature your response in the article and send a draft over for your review before we promote it. Alex
What general advice would you give to an Events And Marketing Specialist?
Kristin McGillicuddy: Marketing is part of nearly every organization and endeavor, so it’s a profession that enjoys multiple opportunities across a wide range of industries. Jobs can be found in most regions of the world, many with hybrid work potential. According to the US Bureau of Labor Statistics, marketing jobs will grow at 6% through 2032, which is considered “faster than average,” and the median pay was $156,580 annually for 2023. Marketing Specialists have the opportunity to move up the ladder in an organization to achieve a salary like this with positions like Marketing Manager and Marketing Director. As they experience a wide range of marketing activities, they can learn which are most appealing and start to focus in on that area, gaining more specialized skills and experience. They can pursue a graduate degree to strengthen their skills even more, facilitating more advancement in their careers. Additionally, many businesses are turning to digital tools and AI as part of their strategy, and this is the perfect time for a Marketing Specialist to enter the job market and contribute to these new and growing areas.
What Events And Marketing Specialist skills would you recommend for someone trying to advance their career?
Kristin McGillicuddy: The Marketing Specialist role could be considered a “springboard” position in which people experience a wide range of marketing activities before pursuing a more focused path in their career. The role is typically interesting, encompassing a wide variety of different projects, so the work is not monotonous. There is an opportunity to use both creative and analytical skills and improve time management and organizational skills. Marketing Specialists like the opportunity to learn from more senior members of the marketing team as they grow. People also like the potential that is inherent in the Marketing Specialist role, as there is the opportunity to gain experience and grow in responsibility, enjoying promotions and higher salaries. A Marketing Specialist might be dissatisfied if they are not experiencing strong mentorship and leadership on the marketing team, or if their organization does not promote their employees within a reasonable timeframe. Most Marketing Specialists are looking to advance in their careers, so understanding what this trajectory might look like within a company would be an important question to explore in an interview.
What will help Events And Marketing Specialists increase their earning potential?
Kristin McGillicuddy: A marketing specialist is often an entry-level position on a marketing team and would be responsible for a wide range of tasks, which is helpful in gaining exposure and experience. Sometimes a Marketing Specialist will actually “specialize” in one particular area like social media or advertising. In other organizations, the role involves working across multiple areas. On a daily basis, the Marketing Specialist will help plan, develop, and execute marketing projects, conduct research and analyze data to ensure the plan for a campaign is sound, assist in planning and executing presentations and events, and collaborate with cross-functional teams like sales. A person in this role takes direction from more senior and seasoned marketers which provides excellent learning opportunities on a daily basis, and the Marketing Specialist will typically play a greater role and enjoy more responsibility on projects as they learn in the field.
Julia Griffey
Associate Professor of Interactive Digital Media and Media ProductionWebster University
Radio, Television, And Digital Communication
What general advice would you give to an Events And Marketing Specialist?
Julia Griffey: I think a good strategy for graduates or soon to be graduates is to reverse engineer their career. Look at positions and see what excites you. Then see what skills and experience the company or organization wants the applicant to have. Finally - figure out how to get those skills and experience. It helps if you can do this while you are in school because then you have opportunities to take additional classes or land an internship. I often hear students express fear about potentially not liking a job. Of course I would not take a job that sounds horrible - but if you are unsure and it's the best offer you have - just go for it. Sometimes getting into a position that is not perfect helps you clarify what you do want. You may also be able to get some experience which will help you land that next position.
What Events And Marketing Specialist skills would you recommend for someone trying to advance their career?
Julia Griffey: Right now it seems like a lot companies are struggling with social media strategy and SEO. It's tricky because new platforms are emerging and algorithms are changing. Someone who can not rush into the next big thing, but instead, systematically formulates a plan, executes it and then measures results is very valuable. Effective marketing is about experimenting and seeing what works and doing more of what does and less of what doesn't.
What will help Events And Marketing Specialists increase their earning potential?
Julia Griffey: I think the best way to make the most money is to not have someone else define what that salary should be. There are so many new ways to launch online ventures that anyone can take advantage of. And if you graduate with digital media production skills - you are in a great position to create the content needed for this type of endeavor. But if you decide you want to work for a company or organization and maximize your starting salary - it helps to understand the salary landscape. Any data that you have to support your salary requests will help you get the salary you want. You can also consider living and working in an area where salaries are higher. If this could translate into a remote work situation - you could land a higher paying salary and then move somewhere with a lower cost of living.
Jay Civitillo
University of South Florida
Business/Commerce
What general advice would you give to an Events And Marketing Specialist?
Jay Civitillo: Yes that should be in plenty of time for their deadline. Thanks.
What Events And Marketing Specialist skills would you recommend for someone trying to advance their career?
Jay Civitillo: Good evening, Attached are my responses. I look forward to reviewing the draft. Have a great weekend!
What will help Events And Marketing Specialists increase their earning potential?
Jay Civitillo: I mentioned this to the department chair. He asked me to develop responses, which he will review with other marketing professors. I can have formal answers back to you by the end of the week. Will this work?
What general advice would you give to an Events And Marketing Specialist?
Dr. Gulay Guzel PhD: For a graduate embarking on their marketing career, I would stress the importance of staying abreast of industry trends. Marketing is a fast-paced domain that continuously evolves with shifting consumer preferences, technological advancements, and market dynamics. In our Markets, Innovation, and Design program at Bucknell, we emphasize critical thinking and adaptability to navigate this ever-changing landscape. My foremost advice is to remain updated not only on the happenings within their company but also on competitors and relevant socio-cultural trends influencing their target audience. Successful marketers are trendsetters, and staying informed about external factors is crucial for innovation within the organization.
What Events And Marketing Specialist skills would you recommend for someone trying to advance their career?
Dr. Gulay Guzel PhD: Maximizing salary potential at the outset of one's marketing career requires strategic considerations. Marketing is inherently interdisciplinary, drawing from fields such as psychology, sociology, anthropology, and data science. Graduates should first identify their specialization within the marketing realm, whether it's in market research, product design, pricing strategy, or another area. Next, they should articulate what sets them apart from other candidates and highlight additional value they bring to the table. Realism is key when setting salary expectations; candidates should conduct thorough industry research to inform negotiations. Additionally, leveraging diverse experiences gained from internships and coursework to bolster their applications can significantly enhance their bargaining power.
What will help Events And Marketing Specialists increase their earning potential?
Dr. Gulay Guzel PhD: Looking ahead, digital and social media marketing will continue to gain prominence, with no signs of slowing down. Similarly, influencer marketing is becoming a staple promotional tool across various platforms, especially as Gen Z consumers, who have never known a world without social media, dominate the market. Additionally, the integration of machine learning and automation, facilitated by AI, will streamline day-to-day tasks. These developments underscore the need for marketers to possess a comprehensive skill set, particularly in consumer data analysis, research methodologies, and promotion strategies. Furthermore, anticipating increased regulations, particularly in privacy and security, will shape the future landscape of marketing practices.
Esmat Sangari
University of San Francisco
Business Administration, Management And Operations
What general advice would you give to an Events And Marketing Specialist?
Esmat Sangari: I would advise graduates beginning their career in the field to focus on continuous learning, networking, and developing a strong work ethic. It's essential to stay up-to-date with industry trends and technologies to remain competitive.
What Events And Marketing Specialist skills would you recommend for someone trying to advance their career?
Esmat Sangari: In the next 3-5 years, skills such as data analytics, digital marketing, and project management are expected to become more important in the field. Being adaptable and having strong communication skills will also be crucial.
What will help Events And Marketing Specialists increase their earning potential?
Esmat Sangari: To maximize salary potential when starting a career in the field, it's important to negotiate effectively, demonstrate value to employers, and pursue opportunities for advancement. Developing specialized skills and obtaining relevant certifications can also help increase earning potential.
What general advice would you give to an Events And Marketing Specialist?
Dr. Stefanie Boyer: In the next 3-5 years, job skills will require more technical knowledge, as well as the ability to think critically about the appropriate use of AI, such as prompts, strategy, effectiveness, efficiency, ethics, and safety. Because of the AI tools we have available, you will be expected to do more in less time, and your job role will expand. Your ability to connect with others, communicate, and converse effectively will be extremely valuable because these are skills that AI can't replace.
What Events And Marketing Specialist skills would you recommend for someone trying to advance their career?
Dr. Stefanie Boyer: This may be the last thing a recent grad wants to hear, but always keep learning. The current marketing industry is fast-moving, so you need to stay on top of changes to remain competitive. Certifications and micro credentials are great ways to quickly add more skills to your resume. Find the thought leaders in the industry and subscribe to their newsletters and follow them on LinkedIn to keep up with trends and start to network. There’s always something new to learn so embrace curiosity, ask questions, and come to projects with an open mind. And don’t just passively consume the information – always find ways to test and implement what you learn.
What will help Events And Marketing Specialists increase their earning potential?
Dr. Stefanie Boyer: To maximize your salary potential, first choose a company that offers opportunities for advancement. Understand what it takes to make more money and talk to your boss early about company priorities and how you can take on more responsibilities if you do your job well. Keep an eye on the company's long-term goals and learn skills that will help you become the perfect candidate for those key positions. Be a self-directed learner who uses a variety of resources to continue learning and developing new skills while establishing strategic relationships within the organization. But don't get too caught up in the future; you must take the necessary steps and perform your duties well. There are no shortcuts to hard work and effort, which develop your character and experience on the job.
What general advice would you give to an Events And Marketing Specialist?
Barrie Silver M.Ed.: Get experience. Try new things. Be familiar with current trends and be open to what's next. Marketers are expected to know -- and do -- a lot. You don't have to be an expert in all things, but the more you know, the better! Skills like writing, video production, SEO, graphic design, and data analytics are particularly helpful.
What Events And Marketing Specialist skills would you recommend for someone trying to advance their career?
Barrie Silver M.Ed.: I predict that marketing will become even more data-driven, digital, and innovative than it is now. Marketers are already using AI to write marketing content, social media posts, newsletters, and blogs; track and interpret results; and personalize content. Without a doubt, AI will continue to have a tremendous impact on the marketing field. And students need to be prepared.
What will help Events And Marketing Specialists increase their earning potential?
Barrie Silver M.Ed.: Be nimble! Marketing is a fast-paced, ever-changing field and marketers need to be able to keep up. I encourage my students to take a variety of courses -- both in school and online -- and do as many internships as they can. For example, students in my 'Strategic Online Community Management' class are expected to complete social media certifications from HubSpot or Meta. Students in my 'Integrated Marketing and Communication' class work with local businesses and nonprofits to develop comprehensive integrated marketing campaigns. Along with our other coursework, this gives them hands-on, real-world experience -- and may also give them a leg up on other candidates when they start their job search.
What general advice would you give to an Events And Marketing Specialist?
Len Hostetter: Work hard and do your defined job well. Seek opportunities that take you outside your defined job, so that you can demonstrate to others that you are capable of more. Additionally, seek out a mentor as you start your career. Someone who is experienced and is not in your chain of command at work. Someone who will be honest with you and support your career advancement through providing feedback - both positive and negative. Finally, build you network, including building and maintaining professional relationships. This opens doors to your future success.
What Events And Marketing Specialist skills would you recommend for someone trying to advance their career?
Len Hostetter: Proficiency and comfort with business data analytics skills is a must. This is foundational to business and marketing. Marketing has become very data driven. Additionally, understanding Artificial Intelligence (AI), being comfortable using it, and understanding how it will impact your work in the future. Some work will be eliminated, other work transformed. Finally, the ability to communicate, both orally and in writing.
What will help Events And Marketing Specialists increase their earning potential?
Len Hostetter: Deliver results and demonstrate to your management team that you've earned the raise in salary and compensation that you are seeking. Remain current with your skill set. Demonstrate your leadership skills. Oftentimes, increases in compensation come with promotions. Promotions oftentimes result in managing people. Show your management team that you have the skills and interest to lead a team of people, not just manage them.
Dr. Pushkala Raman Ph.D.
Associate Dean of Academic Affairs & Professor of MarketingTexas Woman's University
Business/Commerce
What general advice would you give to an Events And Marketing Specialist?
Dr. Pushkala Raman Ph.D.: Maximizing salary potential does not necessarily mean aiming for that job that pays the highest. Instead, it means being able to signal to the market your strengths and how you are "crazy good" in your area of strength. How can you continue to maintain that edge? Earning certifications, joining professional organizations, attending conferences and workshops provide opportunities to remain current in your field (adding to performance capital) and networking (adding to relationship capital).
What Events And Marketing Specialist skills would you recommend for someone trying to advance their career?
Dr. Pushkala Raman Ph.D.: Communication will continue to be the most important skill required of anyone irrespective of the time period.
Currently, a new graduate in the field of marketing needs to be skilled with social media, demonstrate AI tools proficiency and have strong data analytic skills. Given the rapidly evolving landscape with respect to AI, social media and digital marketing, it is hard to predict what technologies will be in use five years from now. This is why agility is going to a much required trait. Agility in an individual is the ability to take on new challenges, willingness to learn and adapt to new technologies, and be prepared to operate beyond the comfort zone of one's role in the organization.
What will help Events And Marketing Specialists increase their earning potential?
Dr. Pushkala Raman Ph.D.: Building a career is based on two kinds of capital- performance and relationship capital. Performance capital is about how you execute your role in the company. Take time to understand how your role fits in with the larger goals of the unit you are working for. Show up, be a team player and go the extra mile. Don't be afraid to take on additional roles when the opportunities arise. This signals to management that you are ready for the next step and you are building your performance capital. Don't be afraid to speak up- if you have an idea, share it. Don't get emotionally vested in your ideas. Keep an open mind and evaluate what your colleagues and superiors share without being judgmental. Know your strengths and play to your strengths. You will not be good at everything and that's okay. People value you for what you are good at. If there is something you do not understand or do not know how to execute, ask questions. Asking questions is not a sign of weakness. Instead, it signals that you are willing to learn.
Relationship capital is about networking and how you relate to your team. Be supportive of your unit, your colleagues and your immediate supervisor. Any negative feedback you receive should be seen as constructive criticism and an opportunity to better yourself. Look for mentors. Mentors need not look like you or be in the same unit or even company you work in. So be intentional about finding a mentor and take your time. Mentors are those who will give you honest feedback and help you sort through the issues you face at work. You also need advocators or sponsors. They are the people within the company who can guide you to your next promotion and help your career growth. Build your relationship capital by joining professional organizations in your community. The connections you make are invaluable.
What general advice would you give to an Events And Marketing Specialist?
Sydney Chinchanachokchai: Make your profile/resume more marketable by start building them early. Seek high quality internships that will give you skills and knowledge you need for your ideal jobs. Have a couple of internships before you graduate but also focus on quality over quantity. Get involve in extracurricular activities or take leadership roles/be active in student organizations. These experiences will give you something to discuss with future employers during interviews. Hence, maximizing the chance of getting hired and salary potential.
What Events And Marketing Specialist skills would you recommend for someone trying to advance their career?
Sydney Chinchanachokchai: Marketing is a field that is always evolving. Your learning does not stop after you graduate from college. Most employers do not expect you to know everything, but they expect you to be willing to learn new tools, systems, and technologies. More importantly, they expect you to be coachable. So, stay hungry and curious.
What will help Events And Marketing Specialists increase their earning potential?
Sydney Chinchanachokchai: Unlike the old days, marketing has now become a field that heavily relies on data and analytics. So, the ability to understand metrics and analytics tools, as well as the ability to interpret data to improve the campaign performance and strategies are important. In the next 3-5 years, Artificial Intelligence (AI) will be more common in the field so graduates should know AI tools and their usage in marketing. More importantly, they should also know the limitations and ethical issues in AI.