What does an events and marketing specialist do?

A marketing and event planning intern is responsible for supporting the operations of a company's marketing department, performing administrative duties under the guidance of a direct supervisor or tenured marketing staff. Marketing and event planning interns shadow all the processes of marketing operations, assisting with events management procedures, and suggesting strategic solutions to boost the company's brand image to the public. They also analyze the current market trends, identifying business opportunities to negotiate with more clients by meeting consumer demands and needs, bringing revenues, and increasing the company's profitability.

There are some key differences in the responsibilities of each position. For example, events and marketing specialist responsibilities require skills like "project management," "roi," "digital marketing," and "marketing campaigns." Meanwhile a typical marketing and event planning internship has skills in areas such as "events intern," "blog posts," "administrative tasks," and "local events." This difference in skills reveals the differences in what each career does.

A business development coordinator specializes in devising strategies to identify and develop new sales and marketing opportunities, ensuring profitable growth and a strong client base. Their responsibilities revolve around gathering data, conducting research and analysis, organizing conferences and other events, maintaining records and data, and disseminating information such as proposals, memos, instructional documents, and more. There are also instances when a business development coordinator must liaise with clients and external agencies, even respond to calls and correspondence from customers.

In addition to the difference in salary, there are some other key differences worth noting. For example, events and marketing specialist responsibilities are more likely to require skills like "event management," "digital marketing," "brand marketing," and "marketing campaigns." Meanwhile, a business development coordinator has duties that require skills in areas such as "customer service," "patients," "excellent interpersonal," and "real estate." These differences highlight just how different the day-to-day in each role looks.

Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.

The required skills of the two careers differ considerably. For example, events and marketing specialists are more likely to have skills like "roi analysis," "brand awareness," "venue selection," and "lead generation." But a marketing communications coordinator is more likely to have skills like "proofreading," "adobe creative suite," "wordpress," and "marketing collateral."

A special events coordinator is in charge of organizing and devising plans for an event, even monitoring all progress to ensure everything is running smoothly. They are typically responsible for consulting with clients and understanding the event's purpose, offering a selection of venues and caterers, providing cost estimates, and booking various services such as speakers, equipment, location, photographers, videographers, and other essential factors. Moreover, a special events coordinator manages all processes involved in setting up and down an event, all while maintaining client satisfaction.