What is an events marketing manager and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Tobias Sellier,

Richard Tate

An events marketing manager is an individual responsible for planning, organizing, and executing various events to promote a company's products or services. They work with a team to develop effective marketing strategies, manage budgets, and coordinate logistics. Events marketing managers must have excellent communication skills and be able to work under pressure to meet deadlines. Overall, an events marketing manager plays a crucial role in promoting a company's brand through successful events.

What general advice would you give to an events marketing manager?

Tobias Sellier

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.

ScoreEvents Marketing ManagerUS Average

Salary

6.3

Avg. Salary $80,575

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 74.63%

male 25.37%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

What are the pros and cons of being an events marketing manager?

Pros

Opportunities for creativity and innovation
High potential for networking and building relationships
Ability to see the impact of your work in real time
Ability to learn new skills and techniques in marketing and event planning
Chance to work with a team and build leadership skills

Cons

High pressure and stress, especially during peak event season
Long hours, including nights and weekends
Tight deadlines and last-minute changes are common
Budget constraints and financial pressures can limit creativity
Potential for conflicts with vendors or clients

Key steps to become an events marketing manager

Explore events marketing manager education requirements

Most common events marketing manager degrees

Bachelor's

82.6 %

Associate

7.5 %

Master's

7.0 %

Start to develop specific events marketing manager skills

Skills	Percentages
Digital Marketing	7.01%
Event Planning	6.47%
Project Management	6.42%
ROI	5.61%
Event Management	4.95%

Complete relevant events marketing manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New events marketing managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an events marketing manager based on U.S. Bureau of Labor Statistics data and data from real events marketing manager resumes.

Research events marketing manager duties and responsibilities

Generate and manage new corporate business for this NYC club/venue.
Create a Facebook page to promote the event; raise awareness and lead to a sell out event.
Research and negotiate contracts with vendors across the county and manage the formal RFP process from beginning to end.
Manage internal communication for Intranet site.

Prepare your events marketing manager resume

When your background is strong enough, you can start writing your events marketing manager resume.

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