What is an Events Marketing Manager?

Do you have a knack for exploring fun and diverse niches of events like art or science exhibitions, shows, private parties, and more? Well, if you are proactive, love planning and execution, the post of Event Marketing Manager is for you. You can combine your passion for arts, science, and events organization into one!

To be great at work, you should have excellent communication skills, organization skills, own coordination responsibilities, understand clients' needs, hire and train personnel, and most importantly, you should be able to organize a successful event within the budget. You should be a critical thinker and analyzer with excellent problem-solving skills.

You must be a team player with great time management skills and hospitality management ability. It is an extremely demanding and fun-to-do job. Moreover, your salary can vary from $43,000 to $108,000, with an average salary of about $69,000 annually, which is a fairly decent amount.

What Does an Events Marketing Manager Do

There are certain skills that many events marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed creativity, interpersonal skills and organizational skills.

Learn more about what an Events Marketing Manager does

How To Become an Events Marketing Manager

If you're interested in becoming an events marketing manager, one of the first things to consider is how much education you need. We've determined that 82.6% of events marketing managers have a bachelor's degree. In terms of higher education levels, we found that 7.0% of events marketing managers have master's degrees. Even though most events marketing managers have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become an Events Marketing Manager
Top Events Marketing Manager Jobs Near You

Events Marketing Manager Career Paths

In addition to switching up your job search, it might prove helpful to look at a career path for your specific job. Now, what's a career path you ask? Well, it's practically a map that shows how you might advance from one job title to another. Our career paths are especially detailed with salary changes. So, for example, if you started out with the role of marketing manager you might progress to a role such as marketing director eventually. Later on in your career, you could end up with the title regional marketing director.

Events Marketing Manager

Average Salary for an Events Marketing Manager

Events Marketing Managers in America make an average salary of $80,575 per year or $39 per hour. The top 10 percent makes over $108,000 per year, while the bottom 10 percent under $59,000 per year.
Average Events Marketing Manager Salary
$80,575 Yearly
$38.74 hourly
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Roles and Types of Events Marketing Manager

The role of an events marketing manager includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general events marketing manager responsibilities:

  • Work towards the next and subsequent event implementations design in-person events focusing on customer experience
  • Support internal and external events flawlessly, insuring that these events deliver a superior experience for our customers, prospects
  • Responsibilitiesmanagement concepts is recruiting for a well-rounded, innovative,

There are several types of events marketing manager, including:

Marketing Manager

Role:

A Marketing Manager is a key person with many responsibilities when it comes to finding customers for a product. They contribute to creating and consistently maintaining an identity for the products a company sells and oversees the communication and placement of this brand on the market. They create growth strategies for the business, based on data analysis; organize efforts to promote products, generate revenues, and secure a steady pool of satisfied customers.

Marketing managers find ways to make sure the reputation of their company is impeccable. They design and implement marketing campaigns and track, analyze, and evaluate their performance.

They are creative thinkers who deploy sophisticated technologies to understand the most hidden desires of consumers and are able to frame a product in a way that creates desire, while discovering the channels of communication that hit the nail on the head.

  • Average Salary: $104,550
  • Degree: Bachelor's Degree

Sales And Marketing Manager

Role:

A sales and marketing manager is in charge of generating revenue for their company by marketing a product and cinching sales conversions. They usually supervise two teams of people-the sales and marketing departments. They also develop strategies to attract new audiences through marketing campaigns and generate more revenue through innovative sales plans. A sales and marketing manager needs to be familiar with the latest technologies used in the field, such as Search Engine Marketing (SEM) techniques, management systems such as Delphi, and more. They also need excellent interpersonal skills to build strong client relationships and motivate their team to reach their sales goals.

Sales and marketing managers earn an average salary of $78,019 a year. However, they need to put in many years of hard work before they can be promoted to this position.

Most sales and marketing managers start off by earning a bachelor's degree in business. Some go on to earn a master's. They need several years of experience working in sales or marketing, including some time working in a more junior management position.

  • Average Salary: $81,953
  • Degree: Bachelor's Degree

Marketing Communications Manager

Role:

Marketing communications managers or MarCom earn a whooping $90,000 a year, and breaking it down makes that roughly $45.00 an hour. They are talented people and are professionals to the core. They perform thorough research of the market and have in-depth knowledge of the business.

Handling a company's sales is a tricky business, but a marketing communications manager makes it look so easy. They keep themselves updated and find cost-effective ways to promote goods and services. Their communication skills are top-notch, and they have an admirably high emotional intelligence as well. One would definitely need the latter if one were to venture into the field.

They major in Marketing with Business following closely and the most common degree level is, unsurprisingly, a bachelor's degree. A master's degree is also highly recommended as a marketing communications manager job is a highly sought after career, and having a higher degree might help in the long run.

  • Average Salary: $84,146
  • Degree: Bachelor's Degree
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States With The Most Events Marketing Manager Jobs

Mouse over a state to see the number of active events marketing manager jobs in each state. The darker areas on the map show where events marketing managers earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Events Marketing Manager Jobs By State

RankStateNumber of JobsAverage Salary
1California5,194$97,853
2Texas3,066$79,048
3New York2,330$77,758
4Florida2,062$78,549
5Pennsylvania1,754$76,850
6Illinois1,645$87,171
7North Carolina1,476$71,350
8Virginia1,460$82,415
9Georgia1,422$78,096
10Massachusetts1,365$85,974
11Ohio1,201$77,915
12Washington1,172$95,606
13Minnesota1,092$75,425
14New Jersey1,083$79,279
15Colorado916$72,905
16Maryland905$73,677
17Michigan889$72,432
18Wisconsin759$81,416
19Arizona751$89,236
20Oregon687$82,637
21Tennessee676$69,608
22Indiana632$77,379
23Missouri612$73,122
24Connecticut587$86,866
25Utah462$79,352
26South Carolina439$73,025
27Kentucky422$68,785
28Kansas361$70,962
29Alabama343$71,429
30Arkansas340$70,508
31Iowa340$69,543
32New Hampshire289$75,725
33Nevada287$81,576
34Nebraska277$68,930
35Louisiana255$69,110
36Oklahoma240$68,276
37New Mexico213$77,742
38Mississippi200$72,744
39Maine197$81,543
40Rhode Island158$81,791
41West Virginia155$70,732
42South Dakota146$70,073
43Idaho137$80,786
44Hawaii134$78,128
45North Dakota133$77,773
46Delaware117$84,940
47Montana108$78,689
48Alaska103$77,394
49Wyoming99$75,982
50Vermont91$79,447

Events Marketing Manager Education

Events Marketing Manager Majors

Business
20.0 %
Communication
17.9 %
Marketing
17.1 %

Events Marketing Manager Degrees

Bachelors

82.6 %

Associate

7.5 %

Masters

7.0 %

Top Colleges for Events Marketing Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition

$11,830

Enrollment

29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition

$10,555

Enrollment

30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition

$14,760

Enrollment

31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition

$9,992

Enrollment

33,495

5. Howard University

Washington, DC • Private

In-State Tuition

$26,756

Enrollment

6,166

6. University of Texas at Austin

Austin, TX • Private

In-State Tuition

$10,610

Enrollment

40,329

7. University of Southern California

Los Angeles, CA • Private

In-State Tuition

$56,225

Enrollment

19,548

8. Ohio State University

Columbus, OH • Private

In-State Tuition

$10,726

Enrollment

45,769

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition

$55,584

Enrollment

10,764

10. San Diego State University

San Diego, CA • Private

In-State Tuition

$7,488

Enrollment

30,018

Top Skills For an Events Marketing Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 7.0% of events marketing managers listed digital marketing on their resume, but soft skills such as creativity and interpersonal skills are important as well.

Choose From 10+ Customizable Events Marketing Manager Resume templates

Zippia allows you to choose from different easy-to-use Events Marketing Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Events Marketing Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Events Marketing Manager diversity

Events Marketing Manager Gender Distribution

Female
Female
75%
Male
Male
25%

After extensive research and analysis, Zippia's data science team found that:

  • Among events marketing managers, 74.6% of them are women, while 25.4% are men.

  • The most common race/ethnicity among events marketing managers is White, which makes up 74.6% of all events marketing managers.

  • The most common foreign language among events marketing managers is Spanish at 52.5%.

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Best States For an Events Marketing Manager

Some places are better than others when it comes to starting a career as an events marketing manager. The best states for people in this position are California, Washington, Arizona, and Illinois. Events marketing managers make the most in California with an average salary of $97,853. Whereas in Washington and Arizona, they would average $95,606 and $89,236, respectively. While events marketing managers would only make an average of $87,171 in Illinois, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Washington

Total Events Marketing Manager Jobs: 1,172
Highest 10% Earn:
$127,000
Location Quotient:
1.14

$95,606

Avg. Salary

View 1,172 Events Marketing Manager Jobs In WA

2. California

Total Events Marketing Manager Jobs: 5,194
Highest 10% Earn:
$136,000
Location Quotient:
1.27

$97,853

Avg. Salary

View 5,194 Events Marketing Manager Jobs In CA

3. Connecticut

Total Events Marketing Manager Jobs: 587
Highest 10% Earn:
$116,000
Location Quotient:
1.26

$86,866

Avg. Salary

View 587 Events Marketing Manager Jobs In CT
Full List Of Best States For Events Marketing Managers

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Top Events Marketing Manager Employers

Most Common Employers For Events Marketing Manager

RankCompanyAverage SalaryHourly RateJob Openings
1Chegg$135,917$65.349
2Google$134,335$64.589
3Salesforce$125,580$60.387
4Microsoft$121,911$58.6116
5Texas Instruments$116,959$56.236
6Macy's$112,809$54.248
7Dell$111,912$53.809
8Nike$109,713$52.756
9Cisco$105,844$50.898
10Nordstrom$104,252$50.125
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Updated April 6, 2023