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Become An Events Marketing Manager

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Working As An Events Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $128,750

    Average Salary

What Does An Events Marketing Manager Do At Microsoft Corporation

* Own the event & community marketing channels & strategy for Windows developers to maximize our reach, drive engagement & impact business goals
* Create, communicate, execute & package event & community programs - both regional & HQ led efforts such as Microsoft Build, Windows Developer Day, MVP Summit & sponsored events
* Proactively drive marketing programs, ensuring alignment with audience marketing objectives
* Define success & track program results, measure program success, & report metrics
* Maintain program budgets
* Work cross-functional across all marketing departments to ensure end to end customer journeys
* Manage & communicate an events & community calendar
* Collaborate with engineering, marketing, & other teams to run agile pilots, fail fast & scale big when you see success
* Regularly communicate plans & results & set expectations with senior management & other stakeholders with confidence & clarity

What Does An Events Marketing Manager Do At Conduent

* Develop and implement a Public Sector Event and Industry Association marketing plan with the goals to grow revenue and sales on top business priorities and build thought leadership awareness in everything we do
* Creative at improving customer experience bundling both on-site experience (demos, presentations etc) with digital and social.
* Act as main marketing interface with internal teams to ensure their event expectations are met and or exceeded; manage all aspects of tradeshow event execution for each team.
* Prepare event programs and confirm all necessary preparations are in order and within budget
* Work closely with internal and external event planning committees, preferred vendors and client groups to define event goals, objectives and specific implementation plans that promote Conduent brand.
* Collaborate with internal and external partners; develop compelling experiences that deliver against business objectives, financial targets, and ROI.
* This includes developing 360 degree experiences with pre-event, during, and post-event tactics that maximize the value from each event and accelerate sales cycles.
* Ensure program branding (marketing materials, signage, and displays) at all events meet Conduent requirements and marketing/branding goals.
* Establish communication protocols and operating procedures
* Relationship-building with industry associations by being their daily point-of-contact, negotiate sponsorship arrangements,
* Proactively track, monitor, and analyze how our events are driving leads and building brand awareness.
* Provide post-event analysis, budget recaps and participant feedback and incorporate learning into future plans

What Does An Events Marketing Manager Do At Textron

* Lead event marketing operations function, managing team members, assigning work, overseeing projects, and monitoring the team’s output to ensure that all field marketing events are completed within deadlines, at a high level of quality in keeping with the standards of TSV brands, within budget and resource constraints, and in a manner that effectively communicates the company’s message about its brands and product lines to targeted stakeholders. (50%)
* Lead and execute all company dealer meetings (minimum one per year,) including site selection; the vetting of, contracting with and management of external partners and production houses; event logistics and transportation; and staff management. (20%)
* Manage event marketing assets, including transportation and marketing haulers, trade show exhibit properties, display vehicles, staging, lighting and sound equipment, and other tools, to ensure that these items are properly inventoried, tracked, and accounted for at all times, and that assets are safe, easy and efficient to use, and deliver high-impact brand message to customers.
* Source and procure additional assets as needed, and/or replace and refurbish existing assets, within budgetary constraints and in accordance with capital expenditure plans, to address the emerging event marketing needs of TSV businesses.
* Manage disposal of aged assets, particularly display models, in a timely manner to prevent costly inventory buildup. (10%)
* Develop and manage relationships with external vendors (such as audiovisual production houses, experiential marketing agencies, logistics/trucking companies, commercial printers, and others) to ensure that event marketing needs are executed on time, within budget, in compliance with company policies, in accordance with TSV brands’ guidelines and standards, and in a manner that effectively delivers the company’s messaging about its brands and product lines to targeted stakeholders. (10%)
* Devise and implement metrics and assessment tools to evaluate the effectiveness of the company’s event marketing schedule and activities, and use the information gathered to drive continuous improvement in the company’s event marketing practices. (5%)
* Identify and implement process changes, technology platforms and other improvements that allow the event marketing team to more closely collaborate with customers, use resources more efficiently, and execute work of higher quality at a faster pace. (5%)
* Qualifications

What Does An Events Marketing Manager Do At Concur

* Manage and execute Concur’s global event strategy to support company and business unit priorities.
* Provide logistics management for the corporate events portfolio including (but not limited to):
* Budget management
* Venue selection
* Vendor sourcing and management
* Project plan management
* Event promotion and registration
* On-site event management
* Event measurement and analytics
* Prioritization and resolving issues
* Manage projects strategically with the larger event/project goal in mind, and make decisions on behalf of the stakeholders as required.
* Manage and communicate with all stakeholders (internal and external) to ensure the successful planning and execution of specific event programs.
* Ensure the programs deliver measureable results, remain within budget, meet or exceed program goals, and helps further the sales cycle.
* Provide creative, impactful solutions to projects that provide fresh perspective and solutions.
* Lead core planning meetings across marketing groups, driving alignment against shared objectives.
* Work closely with marketing, sales, product teams, PR, and executive management to achieve business goals via event marketing.
* Define and manage detailed processes for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets)
* Manage event budgets including forecasting, accruals, opening PO’s, payment status and reconciliation.
* Utilize measurement and analytics to deliver event against expected business results and key performance targets.
* Build and distribute regular pre-event status and post-event reports.
* Report on and evaluate success of assigned areas of events through established metrics.
* Manage continuing education to stay current on event industry trends and policies.
* Perform other duties as assigned and deemed necessary of the position under the direction of the Senior Director and Director of Events.
* So who are we?
* Concur, a part of SAP, imagines the way the world should work, offering cloud-based services that make it simple to manage travel and expenses.
* Founded in 1993, Concur services are used by 30,000 clients representing 27 million users in more than 150 countries.
* Your career at Concur is what you make of it.
* You can forge your own path, work in different offices, switch business units or solve a problem that no one has before.
* We’re inspired by change and by each other which is a major contributing factor to how we have retained the innovative culture that has created a market leading team of 4,800 colleagues
* LI-HZ1 **Position Requirements
* What do you need to bring

What Does An Events Marketing Manager Do At Robert Half

* Develop and implement events and trade show programs
* Provide support and assistance to teammates as required on a range of marketing projects, including websites, collateral, sales support, dealer activities, educational tools, public relations, social media, focusing on trade shows and events
* Manage the execution of ongoing direct marketing programs to include proofing, pulling mailing lists, program coordination, etc.
* This role is onsite, full-time hours, for at least 3 months.
* If you are ready to become an integral part of the team, please contact us today.
* At TCG, we're committed to you from the moment you sign up.
* We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future.
* We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do.
* Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you.
* And we don't stop there.
* We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more.
* Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.
* Apply for this job now or contact our branch office at 1
* to learn more about this position.
* All applicants applying for U
* S. job openings must be authorized to work in the United States.
* All applicants applying for Canadian job openings must be authorized to work in Canada.
* The Creative Group.
* A Robert Half Company.
* An Equal Opportunity Employer M/F/Disability/Veterans.
* By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.
* Req ID:
* Functional Role:
* Events/Promotions Director
* Country:
* State:
* WA
* City:
* Seattle
* Postal Code:
* Compensation:

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How To Become An Events Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.


A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Events Marketing Manager jobs

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Events Marketing Manager Career Paths

Events Marketing Manager
Marketing Manager General Manager
Account Manager
5 Yearsyrs
Event Planner Event Manager
Catering Sales Manager
5 Yearsyrs
Director Of Events Director Of Sales And Marketing
Chief Marketing Officer
10 Yearsyrs
Marketing Director Property Manager
Communications Director
7 Yearsyrs
Brand Ambassador Marketing Manager
Director Of Communications And Marketing
9 Yearsyrs
Senior Manager Of Marketing Communications Director
Director Of Marketing And Public Relations
7 Yearsyrs
Brand Ambassador Event Manager
Director Of Special Events
5 Yearsyrs
Marketing Communications Manager Communications Director
Director, Corporate Communications
10 Yearsyrs
Senior Manager Of Marketing Director Of Digital Marketing
E-Commerce Director
8 Yearsyrs
Business Development Manager Communications Manager
Manager Of Corporate Communications
8 Yearsyrs
Director Of Events Marketing Consultant
Marketing Communications Manager
7 Yearsyrs
Sales Manager Marketing Manager
Marketing Director
7 Yearsyrs
Sales Manager Office Manager
Marketing Manager
6 Yearsyrs
Communications Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Marketing Director Business Developer
Marketing/Business Development
8 Yearsyrs
Event Planner Project Manager
Product Manager
7 Yearsyrs
Marketing Manager Operations Manager
Purchasing Manager
9 Yearsyrs
General Manager Senior Project Manager
Senior Product Manager
9 Yearsyrs
General Manager Account Manager
Strategic Accounts Manager
9 Yearsyrs
Marketing Communications Manager Director, Corporate Communications
Vice President, Corporate Communications
10 Yearsyrs
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Events Marketing Manager Demographics


  • Female

  • Male

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Mandarin

  • Chinese

  • Italian

  • Hindi

  • Portuguese

  • German

  • Cantonese

  • Russian

  • Swedish

  • Hawaiian

  • Greek

  • Romanian

  • Japanese

  • Dakota

  • Urdu

  • Arabic

  • Gujarati

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Events Marketing Manager

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Events Marketing Manager Education

Events Marketing Manager

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Real Events Marketing Manager Salaries

Job Title Company Location Start Date Salary
Events Marketing Manager Mobile Theory, Inc. San Mateo, CA Feb 23, 2015 $80,000
Events Marketing Manager Penrod Brothers, Inc. Miami Beach, FL Oct 01, 2010 $80,000
Event/Project Marketing Manager Maeya Culture Exchange Group, LLC Rancho Palos Verdes, CA Apr 09, 2015 $79,849
Event/Project Marketing Manager Maeya Culture Exchange Group, LLC Rancho Palos Verdes, CA Sep 19, 2016 $79,515
Event/Project Marketing Manager Maeya Culture Exchange Group, LLC Rancho Palos Verdes, CA Sep 18, 2013 $74,318
Special Event/Marketing Manager The Clan Currie Society, Inc. Summit, NJ Sep 22, 2010 $45,142

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Top Skills for An Events Marketing Manager


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Top Events Marketing Manager Skills

  1. Trade Shows
  2. Conferences
  3. Special Events
You can check out examples of real life uses of top skills on resumes here:
  • Managed domestic trade shows and special events utilizing portable exhibit properties.
  • Managed 52+ annual domestic and international K-12 and higher education conferences with a budget of $1.8M.
  • Organized special events in the restaurant, including receptions, promotions, and corporate dinners and cocktail hours.
  • Tracked leads, evaluated programs, and analyzed ROI.
  • Developed and implemented event marketing campaigns for Campus Special coupon books and downloads of the mobile application.

Top Events Marketing Manager Employers

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Events Marketing Manager Videos

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