How to hire an events marketing manager

How to hire an events marketing manager, step by step

Here's a step-by-step events marketing manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an events marketing manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new events marketing manager
• Step 8: Go through the hiring process checklist

What does an events marketing manager do?

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1. Identify your hiring needs

   The events marketing manager hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   An events marketing manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, events marketing managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   Here's a comparison of events marketing manager salaries for various roles:

   Type of Events Marketing Manager	Description	Hourly rate
   Events Marketing Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$28-51
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61
   Head Of Marketing	The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs... Show more	$44-97

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Event Planning
   • Project Management
   • ROI
   • Event Management
   • Trade Shows
   • Marketing Campaigns
   • Event Strategy
   • Strong Project Management
   • Excellent Interpersonal
   • Event Logistics
   • CRM
   • Social Media Marketing
   • Brand Awareness

   Check all skills

   Responsibilities:

   • Generate and manage new corporate business for this NYC club/venue.
   • Create a Facebook page to promote the event; raise awareness and lead to a sell out event.
   • Research and negotiate contracts with vendors across the county and manage the formal RFP process from beginning to end.
   • Manage internal communication for Intranet site.
   • Manage and implement CRM, all-client communication strategies and practice-specific communication strategies.
   • Manage CRM program including development and enforcement of internal protocols and database management.

   More events marketing manager duties

3. Make a budget

   Including a salary range in your events marketing manager job description is a great way to entice the best and brightest candidates. An events marketing manager salary can vary based on several factors:

   • Location. For example, events marketing managers' average salary in oklahoma is 30% less than in california.
   • Seniority. Entry-level events marketing managers earn 45% less than senior-level events marketing managers.
   • Certifications. An events marketing manager with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in an events marketing manager's salary.

   Average events marketing manager salary

   $80,575yearly

   $38.74 hourly rate

   ---

   Entry-level events marketing manager salary

   $59,000 yearly salary

   Updated December 15, 2025

   Average events marketing manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$106,646	$51
   2	Washington	$96,055	$46
   3	Arizona	$89,405	$43
   4	Illinois	$87,307	$42
   5	Massachusetts	$86,089	$41
   6	District of Columbia	$83,076	$40
   7	Wisconsin	$81,335	$39
   8	Nevada	$81,062	$39
   9	Texas	$79,488	$38
   10	Florida	$78,856	$38
   11	Georgia	$78,278	$38
   12	Hawaii	$78,200	$38
   13	New York	$77,720	$37
   14	Minnesota	$75,493	$36
   15	Pennsylvania	$74,880	$36
   16	Missouri	$73,246	$35
   17	Colorado	$72,879	$35
   18	Michigan	$72,546	$35
   19	North Carolina	$71,953	$35
   20	Alabama	$71,409	$34

   Average events marketing manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Meta	$145,147	$69.78	631
   2	Brookfield Properties	$140,213	$67.41	4
   3	Google	$134,335	$64.58	150
   4	Salesforce	$125,580	$60.38	31
   5	Dropbox	$123,945	$59.59	4
   6	Tableau	$115,748	$55.65
   7	Morgan Stanley	$115,077	$55.33	19
   8	VelocityEHS	$111,523	$53.62
   9	VMware	$109,349	$52.57	1
   10	NetApp	$109,077	$52.44	12
   11	Amd	$107,207	$51.54	16
   12	Crown Castle International	$106,068	$50.99
   13	Amazon	$104,199	$50.10	377
   14	SAGE Publishing	$101,125	$48.62
   15	CyberCoders	$99,648	$47.91
   16	Starz	$98,933	$47.56	5
   17	Wellington Management	$98,197	$47.21
   18	Arrow Electronics	$97,943	$47.09	114
   19	Avnet	$97,192	$46.73	1
   20	CJ	$96,608	$46.45

4. Writing an events marketing manager job description

   A job description for an events marketing manager role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's an events marketing manager job description:

   Events marketing manager job description example

   · 3-5 years of experience in corporate event management

   · Experience with high-profile, large events (500+ attendees) and sponsorship packages.

   · Experience planning in-house corporate events

   · Experience with trade shows and facilitating the planning of sponsorship of events.

   · Ability and eagerness to travel approximately 25% of the time to support key events

   · Exceptional organizational skills.

   · Enthusiastic, driven, positive, hardworking professional who can rise to the occasion in high-pressure situations.

   · This individual should be happy to roll up their sleeves to take care of administrative tasks, such as printing and shipping. These tasks are very important in ensuring the success of the event.

   · Ability to work well under time constraints while keeping a positive attitude and can organize and schedule work effectively to meet critical deadlines.

   · Strong written and oral communication skills.

   Bonus Points Because I Have...

   · Organized and sponsored events within the Legal Technology Industry space. Alternatively have organized and sponsored events in the Technology/SaaS space

   iM Getting To…

   · Join a supportive, experienced team with an inclusive, encouraging, and vibrant culture.

   · Have flexible work hours that allow me to balance my ‘me time’ with my work commitments.

   · Collaborate in a modern open plan workspace, with a gaming area, free snacks, drinks and regular social events.

   · Focus on impactful work, solving complex, real challenges utilizing the latest technologies and protocols.

   · Own my career path with our internal development framework. Ask us more about this!

   · Learn new skills and earn certifications with access to unlimited courses in LinkedIn Learning.

   · Join an innovative, industry leading SaaS company that is growing 20% year on year.

   iManage Is Supporting Me By...

   · Providing a market competitive salary that is applied through a consistent process, equitable for all our employees, and regularly reviewed based on industry data.

   · Rewarding me with an annual performance-based bonus.

   · Offering comprehensive Health/Vision/Dental/Life Insurance, and a 401k Retirement Savings Plan with a company match up to 4%.

   · Giving access to HealthJoy, a healthcare concierge service, to help me maximize my health benefits.

   · Granting enhanced leave for expecting parents; 20 weeks 100% paid for primary leave, and 10 weeks 100% paid for secondary leave.

   · Encouraging me to take time for myself with 15 days for vacation, 3 Personal Days, multiple all company wellness days, 10 US Holidays, and for other life events.

   · Caring for my mental health with free access to the Healthy Minds app for mindfulness, meditation and more.

   About iManage…

   iManage is dedicated to Making Knowledge WorkTM. Over one million professionals across 65+ countries rely on our intelligent, cloud-enabled, secure knowledge work platform to uncover and activate the knowledge that exists inside their business content and communications.

   We are continuously innovating to solve the most complex professional challenges and enable better business outcomes; Our work is not always easy but it is ambitious and rewarding.

   So we’re looking for people who love a challenge. People who are happiest when they’re solving problems and collaborating with the industry’s best and brightest. That’s the iManage way. It’s how we do things that might appear impossible. How we develop our employees’ strengths and unlock their potential. How we find meaning in everything we do.

   Whoever you are, whatever you do, however you work. Make it mean something at iManage.

   iManage provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

   This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

   Learn more at: www.imanage.com

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5. Post your job

   There are various strategies that you can use to find the right events marketing manager for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your events marketing manager job on Zippia to find and recruit events marketing manager candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit events marketing managers, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new events marketing manager

   Once you've selected the best events marketing manager candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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