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An events marketing manager specializes in overseeing the events marketing operations in a company, aiming to improve brand awareness and reach sales targets. Their responsibilities revolve around developing concepts and strategies, liaising with suppliers and other external agencies, coordinating different departments, and utilizing resources. An events marketing manager may also perform clerical tasks such as producing progress reports, preparing presentations, responding to inquiries and concerns, monitoring the budget, and managing schedules. Furthermore, as a manager, it is essential to lead and encourage the team, all while adhering to each project's deadlines and goals.

Events Marketing Manager Responsibilities

Here are examples of responsibilities from real events marketing manager resumes representing typical tasks they are likely to perform in their roles.

  • Generate and manage new corporate business for this NYC club/venue.
  • Create a Facebook page to promote the event; raise awareness and lead to a sell out event.
  • Research and negotiate contracts with vendors across the county and manage the formal RFP process from beginning to end.
  • Manage internal communication for Intranet site.
  • Manage and implement CRM, all-client communication strategies and practice-specific communication strategies.
  • Manage CRM program including development and enforcement of internal protocols and database management.
  • Utilize social media platforms (twitter and LinkedIn) to promote AIIM events and research.
  • Create in-house database for target marketing through e-mail, mailer, and web base communications, Facebook, and twitter.
  • Create and coordinate social media content for Facebook, Instagram and YouTube.
  • Develop and maintains online communications including website, Facebook, Instagram, Google+ and LinkedIn.
  • Create and execute PowerPoint presentations for current and potential clients.
  • Support donors, speakers and facilitators with alumni development activities.
  • Handle event promotions via marketing projects including PowerPoint presentations and direct mailing pieces.
  • Develop creative print collateral and contribute editorial content for division's alumni magazine.
  • Create an establish tracking, evaluation and follow-up mechanism design to improve performance management and track potential ROI.

Events Marketing Manager Skills and Personality Traits

We calculated that 7% of Events Marketing Managers are proficient in Digital Marketing, Event Planning, and Project Management. They’re also known for soft skills such as Creativity, Interpersonal skills, and Organizational skills.

We break down the percentage of Events Marketing Managers that have these skills listed on their resume here:

  • Digital Marketing, 7%

    Content Marketing/Digital Marketing/Product Marketing/Social Media.

  • Event Planning, 6%

    Managed trade show/event planning logistics for start-up, technology-driven company that was a pioneer in the computer telephony industry.

  • Project Management, 6%

    Managed technical marketing team responsible for project management, development and delivery of training and events.

  • ROI, 6%

    Created an established tracking, evaluation and follow-up mechanism designed to improve performance management and track potential ROI.

  • Event Management, 5%

    Designed and coordinated annual sales incentive events, including planning, budget development and event management.

  • Trade Shows, 5%

    Planned, implemented and budgeted regional events, industry conferences and trade shows including program development and speaker procurement.

Some of the skills we found on events marketing manager resumes included "digital marketing," "event planning," and "project management." We have detailed the most important events marketing manager responsibilities below.

  • Creativity can be considered to be the most important personality trait for an events marketing manager to have. According to a events marketing manager resume, "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Events marketing managers are able to use creativity in the following example we gathered from a resume: "developed and implemented integrated marketing strategies, designed/produced marketing collateral, managed creative agencies, and oversaw multiple large-scale projects. "
  • Another trait important for fulfilling events marketing manager duties is interpersonal skills. According to a events marketing manager resume, "managers must deal with a range of people in different roles, both inside and outside the organization." Here's an example of how events marketing managers are able to utilize interpersonal skills: "generated brand recognition with a relationship based approach using excellent interpersonal skills to solidify long-term loyalty. "
  • Another skill that is quite popular among events marketing managers is organizational skills. This skill is very critical to fulfilling every day responsibilities as is shown in this example from a events marketing manager resume: "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." This example from a resume shows how this skill is used: "monitored organizational processes, including staffing, internal communications, meetings and event planning. "
  • In order for certain events marketing manager responsibilities to be completed, the job requires the skill "analytical skills." According to an events marketing manager resume, "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." As an example, this snippet was taken directly from a resume about how this skill applies: "managed the re-design of the internal lotus notes-based database and global events web page content. "
  • Another common skill for an events marketing manager to be able to utilize is "communication skills." Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process an events marketing manager demonstrated the need for this skill by putting this on their resume: "manage corporate communications through press releases, case studies, product collateral, blogs, social media, and testimonials. "
  • See the full list of events marketing manager skills.

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    What Manager, Field Marketings Do

    A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.

    We looked at the average events marketing manager annual salary and compared it with the average of a manager, field marketing. Generally speaking, managers, field marketing receive $12,721 higher pay than events marketing managers per year.

    While the salaries between these two careers can be different, they do share some of the same responsibilities. Employees in both events marketing managers and managers, field marketing positions are skilled in digital marketing, event planning, and project management.

    These skill sets are where the common ground ends though. An events marketing manager responsibility is more likely to require skills like "event strategy," "strong project management," "excellent interpersonal," and "powerpoint." Whereas a manager, field marketing requires skills like "salesforce," "demand generation," "grass," and "marketing mix." Just by understanding these different skills you can see how different these careers are.

    Managers, field marketing really shine in the technology industry with an average salary of $100,565. Whereas events marketing managers tend to make the most money in the technology industry with an average salary of $86,521.

    On average, managers, field marketing reach similar levels of education than events marketing managers. Managers, field marketing are 2.6% more likely to earn a Master's Degree and 0.1% more likely to graduate with a Doctoral Degree.

    What Are The Duties Of a Senior Manager Of Marketing?

    A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

    Next up, we have the senior manager of marketing profession to look over. This career brings along a higher average salary when compared to an events marketing manager annual salary. In fact, senior managers of marketing salary difference is $37,775 higher than the salary of events marketing managers per year.

    A similarity between the two careers of events marketing managers and senior managers of marketing are a few of the skills associated with both roles. We used resumes from both professions to find that both use skills like "digital marketing," "project management," and "roi. "

    While some skills are similar in these professions, other skills aren't so similar. For example, several resumes showed us that events marketing manager responsibilities requires skills like "event planning," "event management," "event strategy," and "excellent interpersonal." But a senior manager of marketing might use skills, such as, "sr," "email marketing," "kpis," and "patients."

    Senior managers of marketing may earn a higher salary than events marketing managers, but senior managers of marketing earn the most pay in the technology industry with an average salary of $126,981. On the other side of things, events marketing managers receive higher paychecks in the technology industry where they earn an average of $86,521.

    In general, senior managers of marketing study at higher levels of education than events marketing managers. They're 12.3% more likely to obtain a Master's Degree while being 0.1% more likely to earn a Doctoral Degree.

    How a Head Of Marketing Compares

    The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.

    The third profession we take a look at is head of marketing. On an average scale, these workers bring in higher salaries than events marketing managers. In fact, they make a $57,254 higher salary per year.

    While looking through the resumes of several events marketing managers and heads of marketing we discovered that both professions have similar skills. These similarities include skills such as "digital marketing," "event planning," and "project management," but they differ when it comes to other required skills.

    Some important key differences between the two careers are a few of the skills necessary to fulfill responsibilities. Some examples from events marketing manager resumes include skills like "event strategy," "strong project management," "excellent interpersonal," and "event logistics," whereas a head of marketing might be skilled in "kpis," "google analytics," "content strategy," and "brand management. "

    Additionally, heads of marketing earn a higher salary in the media industry compared to other industries. In this industry, they receive an average salary of $134,857. Additionally, events marketing managers earn an average salary of $86,521 in the technology industry.

    When it comes to education, heads of marketing tend to earn higher education levels than events marketing managers. In fact, they're 13.0% more likely to earn a Master's Degree, and 0.4% more likely to graduate with a Doctoral Degree.

    Description Of a Marketing Lead

    A marketing lead is a professional who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.

    Now, we'll look at marketing leads, who generally average a higher pay when compared to events marketing managers annual salary. In fact, the difference is about $24,089 per year.

    While their salaries may vary, events marketing managers and marketing leads both use similar skills to perform their jobs. Resumes from both professions include skills like "digital marketing," "event planning," and "project management. "

    Each job requires different skills like "event management," "event strategy," "excellent interpersonal," and "event logistics," which might show up on an events marketing manager resume. Whereas marketing lead might include skills like "healthcare," "digital transformation," "salesforce," and "facebook."

    Now, let's take a closer look at the financials in each career. The technology industry tends to pay more for marketing leads with an average of $118,478. While the highest events marketing manager annual salary comes from the technology industry.

    In general, marketing leads reach higher levels of education when compared to events marketing managers resumes. Marketing leads are 7.3% more likely to earn their Master's Degree and 0.4% more likely to graduate with a Doctoral Degree.