Everlast history

1917: According to legend, contact with Jack Dempsey leads to Everlast's involvement in boxing.

In 1919, Dempsey won the world's heavyweight championship wearing boxing gloves made for him by Golomb; Everlast became the headquarters for boxing equipment throughout the world.

To replace the trunks secured by a leather belt that most boxers wore, Golomb introduced trunks with an elastic waistband in the mid-1920s.

1966: Everlast opens manufacturing facility in Moberly, Missouri.

To support himself and his pregnant wife, he sold insurance for a year, a job he was glad to leave when presented in 1976 with an opportunity to help start an apparel company called Golden Touch Imports with a family friend.

1983: Everlast begins licensing its name.

He struck out on his own in 1990, starting up his own company to produce no-name activewear and sportswear.

Everlast became associated with its chairman and current chief executive, George Horowitz, in 1992 when the company asked him to launch a line of women's sportswear under the Everlast label.

1993: George Horowitz and Active Apparel Group gain Everlast license for women's sportswear.

In 1995, he took Active Apparel public, offering initial shares at $6.25 and netting $4 million.

He took the company in a different direction in 1996 when he obtained a license from MTV based on a popular dance show and launched The Grind Line collection.

Late in 1997, Active Apparel began to sell a line of bathing suits under the Everlast Woman brand.

On October 24, 2000, the management and shareholders of Active Apparel Group (AAGP) acquired the Everlast brand and boxing equipment.

The 2001 film Ali, which was based on the career of famed boxer Muhammad Ali, featured the Everlast logo throughout, and although the producers needed Everlast in order to maintain period accuracy and were prepared to pay for period Everlast equipment, Horowitz willingly donated the items.