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Executive assistant/marketing coordinator skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Dr. Alexander Rose,

Dr. Alexander Rose

Below we've compiled a list of the most critical executive assistant/marketing coordinator skills. We ranked the top skills for executive assistant/marketing coordinators based on the percentage of resumes they appeared on. For example, 10.2% of executive assistant/marketing coordinator resumes contained database management as a skill. Continue reading to find out what skills an executive assistant/marketing coordinator needs to be successful in the workplace.

15 executive assistant/marketing coordinator skills for your resume and career

1. Database Management

Here's how executive assistant/marketing coordinators use database management:

Provided facilities/building/equipment management, monthly financial and management reporting, database management and human resource functions.
Launched the email database management system, daily website updates, internet research, and copy writing.

2. Expense Reports

Here's how executive assistant/marketing coordinators use expense reports:

Managed executive's calendar, along with handling travel arrangements and processing expense reports for executive and project managers.
Administer expense reports and reimbursements to keep records up-to-date while simplifying processing for General Manager and District Managers,

3. Press Releases

Here's how executive assistant/marketing coordinators use press releases:

Provided administrative support to social networking initiatives and responsible for updating company press site and posting press releases.
Collaborated with Marketing Team on press releases, customer advisories and all external communications for public distribution.

4. PowerPoint

Here's how executive assistant/marketing coordinators use powerpoint:

Researched and developed project-specific presentations (PowerPoint format) for potential clients.
Produced PowerPoint presentations for Mid-Season and Annual Marketing & Communication Meetings.

5. Trade Shows

Here's how executive assistant/marketing coordinators use trade shows:

Coordinated efforts for international trade shows with international entities.
Coordinated logistics for Customer appreciation events, trade shows including event goals, time lines, and tasks and marketing requirements.

6. Event Planning

Here's how executive assistant/marketing coordinators use event planning:

Coordinated marketing communications and event planning between sister companies.
Completed all marketing event planning, development, and execution in a manner which promoted internal and external growth.

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7. Facebook

Here's how executive assistant/marketing coordinators use facebook:

Facilitate the digital marketing for the practice on a daily basis including the practice Facebook page, Twitter, and Yahoo!
Update our website, LinkedIn, Facebook, Twitter, and Indeed whenever a new job becomes available.

8. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how executive assistant/marketing coordinators use market research:

Ensured that the Organization regularly conducts relevant market research and coordinate and oversee this activity.
Maintained budget and invoice status, typed Market Research proposals/purchase requisitions.

9. Calendar Management

Here's how executive assistant/marketing coordinators use calendar management:

Tracked all projects with calendar management with continuous follow-ups.
Coordinated logistics of all company events, travel, calendar management and meeting logistics.

10. Meeting Minutes

Here's how executive assistant/marketing coordinators use meeting minutes:

Composed meeting minutes and monitored action items.
Schedule, create packets, attend, and take meeting minutes at all medical executive and medical staff meetings monthly.

11. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how executive assistant/marketing coordinators use business development:

Facilitated corporate events targeted to improving business development, implementation for new designs, and forecasting for future.
Assisted the Chief Business Development Officer in administrative reporting and other activities for the purpose of increasing productivity.

12. Twitter

Here's how executive assistant/marketing coordinators use twitter:

Headed marketing committee responsible for launching our group on Twitter and other social media.
Develop and execute comprehensive marketing program with emphasis on marketing communications and social media, primarily Twitter and Facebook.

13. Sales Reports

A sale report also known as the sales analysis report provides an overview of the situation of the sales within a company. It reveals various trends occurring in the sales numbers over a certain period. It also analyses the steps of the sales funnel, projects areas for improvement along with the performance of sales executives.

Here's how executive assistant/marketing coordinators use sales reports:

Coordinated employee new-product incentive program, monthly sales meetings and special events; produced sales reports, original correspondence.
Supported the Senior Vice President of Sales by generating and distributing sales reports and communications to the sales force.

14. Conference Calls

Conference calls are call that involves three or more people who can speak at the same time. One of the persons connected may add the person to confer through the phone whose voice can be heard by all of those on the line. This can be done when the phone is used as a feature for a conference call that allows the initial caller to add more listeners or speakers on the same line without losing the first person he called. This is used to listen or communicate to different people at the same time that would save time, effort and avoid repeating the same discussion.

Here's how executive assistant/marketing coordinators use conference calls:

Coordinated travel arrangements, generated resource planning reports, planned regional meetings, arranged conference calls, and communicated with vendors.
Maintained calendar, coordinated travel, scheduled conference calls, coordinated meetings and performed other duties as needed.

15. HR

HR stands for human resources and is used to describe the set of people who work for a company or an organization. HR responsibilities revolve around updating employee records and carrying out management processes like planning, recruitment, evaluation, and selection processes. HR is a key contributor to any company or organization's growth as they are in charge of hiring the right employees, processing payrolls, conducting disciplinary actions, etc.

Here's how executive assistant/marketing coordinators use hr:

Noted for developing internal HR policies including non-compete and confidentiality agreements.
Accomplished HR tasks such as scheduling interviews, assisting new hires, planning company events, and reaching out to vendors.

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What skills help Executive Assistant/Marketing Coordinators find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What type of skills will young executive assistant/marketing coordinators need?

Dr. Alexander Rose

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What skills stand out on executive assistant/marketing coordinator resumes?

Dr. Alexander Rose

Assistant Professor of Marketing, Idaho State University

Content management, online channels, search engine optimization, and internships.

What soft skills should all executive assistant/marketing coordinators possess?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

What hard/technical skills are most important for executive assistant/marketing coordinators?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What executive assistant/marketing coordinator skills would you recommend for someone trying to advance their career?

Charles Richardson Ph.D.

Dean of the College of Business, Misericordia University

- Communications - written and verbal
- Business basics (everyone uses these):
Finance
Management
Marketing
- Six Sigma training
- Microsoft certification (and mastery of Office platform integration)

What technical skills for an executive assistant/marketing coordinator stand out to employers?

Dave Baer

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.

Do you want to know more?

List of executive assistant/marketing coordinator skills to add to your resume

The most important skills for an executive assistant/marketing coordinator resume and required skills for an executive assistant/marketing coordinator to have include:

Database Management
Expense Reports
Press Releases
PowerPoint
Trade Shows
Event Planning
Facebook
Market Research
Calendar Management
Meeting Minutes
Business Development
Twitter
Sales Reports
Conference Calls
HR
Instagram
Administrative Tasks

Linkedin
Promotional Materials
Office Equipment
CMO
RFP
International Travel Arrangements
Corporate Events
SEO
Business Cards
Office Management
Sales Presentations
ROI
Photoshop
Executive Administrative Support
Word Processing
Presentation Materials
EVP

Financial Reports
QuickBooks
Community Outreach
Executive Management
Executive Support
Direct Support
Telephone Calls
SharePoint
SVP
Administrative Functions
Administrative Assistance
External Communications
Direct Reports
Giveaways
Social Events
Mass Mailings

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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Executive Assistant/Marketing Coordinator Skills

Updated January 8, 2025

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