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Become An Executive Director Business Development

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Working As An Executive Director Business Development

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $137,523

    Average Salary

What Does An Executive Director Business Development Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become An Executive Director Business Development

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Executive Director Business Development Jobs

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Average Length of Employment
Business Director 3.3 years
Top Employers Before
Director 7.8%
Consultant 3.4%
Manager 3.1%
Top Employers After
Consultant 4.1%
Principal 3.7%

Do you work as an Executive Director Business Development?

Executive Director Business Development Demographics

Gender

Male

66.1%

Female

31.3%

Unknown

2.6%
Ethnicity

White

60.9%

Hispanic or Latino

13.3%

Black or African American

12.2%

Asian

8.8%

Unknown

4.8%
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Foreign Languages Spoken

Spanish

39.3%

French

17.9%

Estonian

7.1%

Portuguese

3.6%

Finnish

3.6%

Vietnamese

3.6%

Japanese

3.6%

Dutch

3.6%

Dakota

3.6%

Korean

3.6%

Chinese

3.6%

Arabic

3.6%

Italian

3.6%
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Executive Director Business Development Education

Schools

University of Phoenix

9.6%

Harvard University

8.4%

New York University

6.0%

Columbia University

6.0%

George Washington University

6.0%

Michigan State University

6.0%

Northwestern University

6.0%

University of Florida

4.8%

University of Kansas

4.8%

University of Delaware

4.8%

University of Maryland - College Park

4.8%

University of South Florida

3.6%

University of California - Los Angeles

3.6%

Liberty University

3.6%

Villanova University

3.6%

Wayne State University

3.6%

Pennsylvania State University

3.6%

Georgia State University

3.6%

University of Arizona

3.6%

University of Houston

3.6%
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Majors

Business

36.7%

Marketing

9.5%

Finance

9.1%

Management

8.0%

Communication

6.8%

Biology

3.0%

Psychology

3.0%

Economics

2.7%

Health Care Administration

2.7%

Computer Science

1.9%

Education

1.9%

Elementary Education

1.9%

Political Science

1.9%

Public Relations

1.9%

Accounting

1.9%

English

1.5%

Educational Leadership

1.5%

Human Resources Management

1.5%

Advertising

1.5%

Photography

1.1%
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Degrees

Masters

41.7%

Bachelors

32.3%

Other

17.1%

Doctorate

3.7%

Certificate

2.9%

Associate

2.1%

License

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Executive Director Business Development Salaries

Job Title Company Location Start Date Salary
Executive Director, Business Development and Analytics The University of Texas M.D. Anderson Cancer Center Houston, TX Jan 10, 2014 $220,000
Executive Director, Business Development and Analy The University of Texas M.D. Anderson Cancer Cente Houston, TX Oct 01, 2014 $220,000
CEO and Director of Business Development ALGO.St., Inc. New York, NY Sep 16, 2015 $204,000
Executive Director, Business Development Manager Nomura America Services, LLC New York, NY Mar 09, 2015 $180,000 -
$230,000
Executive Director, Business Development GSN Games, Inc. Boston, MA May 01, 2015 $175,000
Executive Director, Business Development Game Show Network LLC Waltham, MA Jun 02, 2014 $175,000
Executive Director, Business Development GSN Games, Inc. Waltham, MA Jun 09, 2014 $175,000
Executive Director, Business Development Rangeme USA LLC San Francisco, CA May 25, 2015 $150,000
Senior Executive Director Business Development Globant, LLC San Francisco, CA Feb 01, 2014 $138,000
Senior Executive Director, Business Development Globant, LLC Hopkinton, MA Feb 01, 2011 $138,000
Executive Director Business Development Clinpak Technologies LLC MD Aug 15, 2009 $120,000
Executive Director Business Development Clinpak Technologies Inc. MD Aug 15, 2009 $120,000
Executive Director Business Development BHL International Inc. Houston, TX Feb 18, 2016 $114,192
Senior Executive Director, Business Development Globant, LLC Riverside, CT Oct 01, 2010 $111,000
Executive Director of Business Development Tampa Tank & Welding, Inc. Tampa, FL Jan 01, 2012 $96,200
Executive Director, Business Development Officer UBS Financial Services Inc. New York, NY Aug 26, 2016 $95,000 -
$125,000
Executive Director-Business Development Gateway Hotels Management Inc. Eureka, MO May 01, 2009 $81,037
Director of Business Development (Executive) Active Mobility, LLC Las Vegas, NV Sep 16, 2011 $80,000
Director of Business Development (Executive) Active Mobility, LLC Las Vegas, NV Sep 26, 2011 $80,000

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Top Skills for An Executive Director Business Development

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  1. Strategic Plan
  2. Financial Statements
  3. New Clients
You can check out examples of real life uses of top skills on resumes here:
  • Designed, developed and implemented strategic plans for the company in a cost-effective and time-efficient manner.
  • Performed intake evaluations for new clients and accepted referrals.
  • Presented Business Plan and market opportunity to potential investors and industry foundations for acquiring funding.
  • Identify and expound on trends in organizational development, change management and people development.
  • Managed all aspects of the firm's, Human Resources, Design/Planning, Production Operations, Administration and Business Development.

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Top 10 Best States for Executive Directors Business Development

  1. New York
  2. Virginia
  3. Colorado
  4. New Jersey
  5. Rhode Island
  6. California
  7. District of Columbia
  8. Washington
  9. Pennsylvania
  10. Delaware
  • (2,725 jobs)
  • (1,557 jobs)
  • (840 jobs)
  • (1,199 jobs)
  • (173 jobs)
  • (6,711 jobs)
  • (523 jobs)
  • (1,166 jobs)
  • (1,403 jobs)
  • (91 jobs)

Top Executive Director Business Development Employers

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Jobs From Top Executive Director Business Development Employers

Executive Director Business Development Videos

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Career Advice on becoming a Business Development Manager by Victoria P (Full Version)

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