Successful businesses have a variety of marketing strategies in order to generate sales, usually across a variety of platforms. But who makes sure that the marketing operations are all coordinated across all platforms, including organic digital marketing, paid marketing, partnerships, and more? That's the job of the executive director, marketing.
The executive director of marketing supervises all of a company's marketing operations, from developing new goals to pinpointing strategies to meet those goals and tracking progress; the executive director marketing tracks every step of the marketing progress. They also manage other professionals in the department.
Becoming an executive director of marketing takes a lot of hard work. Often, executive directors of marketing have bachelor's or master's degrees in business or communications. They also have years of experience as marketing professionals, including roles as marketing managers or directors. But that does not mean an executive director, marketing can rest on their laurels; they need to put in hard work in order to stay on top of the latest trends in the industry.