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Become An Executive Director, Marketing

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Working As An Executive Director, Marketing

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $179,128

    Average Salary

What Does An Executive Director, Marketing Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become An Executive Director, Marketing

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as an Executive Director, Marketing?

Executive Director, Marketing Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Marketing Director 3.0 years
Marketing Manager 2.9 years
Top Employers Before
Director 4.3%
Manager 3.2%
Internship 2.4%
Top Employers After
Consultant 5.2%
President 3.9%
Principal 3.1%
Owner 2.9%
Director 2.9%

Do you work as an Executive Director, Marketing?

Executive Director, Marketing Demographics

Gender

Female

52.8%

Male

44.9%

Unknown

2.4%
Ethnicity

White

62.4%

Hispanic or Latino

14.9%

Black or African American

11.4%

Asian

7.6%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

47.6%

French

11.9%

Arabic

7.1%

Portuguese

4.8%

Chinese

4.8%

German

4.8%

Japanese

4.8%

Russian

4.8%

Mandarin

4.8%

Hindi

2.4%

Urdu

2.4%
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Executive Director, Marketing Education

Schools

University of Phoenix

12.8%

New York University

8.3%

Northwestern University

7.3%

Georgetown University

5.5%

Temple University

5.5%

University of Colorado at Boulder

5.5%

University of Nevada - Las Vegas

5.5%

University of California - Los Angeles

4.6%

Fairleigh Dickinson University

4.6%

Syracuse University

3.7%

George Washington University

3.7%

Arizona State University

3.7%

Columbia College Chicago

3.7%

Indiana University Bloomington

3.7%

Fordham University

3.7%

University of Southern California

3.7%

University of Wisconsin Extension

3.7%

University of Notre Dame

3.7%

University of Michigan - Ann Arbor

3.7%

University of Texas at Austin

3.7%
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Majors

Business

26.2%

Marketing

20.5%

Management

8.1%

Communication

7.9%

Political Science

5.1%

Finance

4.4%

Psychology

3.3%

Journalism

3.1%

Graphic Design

2.6%

English

2.2%

Public Relations

2.2%

Specialized Sales And Merchandising

2.0%

Health Care Administration

2.0%

Advertising

2.0%

Education

1.5%

Accounting

1.5%

Computer Science

1.3%

Nursing

1.3%

Liberal Arts

1.3%

Business Communications

1.3%
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Degrees

Bachelors

44.4%

Masters

31.4%

Other

16.7%

Certificate

2.4%

Associate

2.2%

Doctorate

1.9%

License

0.5%

Diploma

0.5%
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Real Executive Director, Marketing Salaries

Job Title Company Location Start Date Salary
Executive Director, Marketing Analytics Ogilvyone LLC New York, NY Sep 07, 2013 $250,000
Executive Director, Marketing Analytics Ogilvyone LLC New York, NY Sep 08, 2011 $250,000
Executive Director-Marketing Verizon Business Network Services, Inc. Ridgefield, NJ Nov 07, 2016 $240,000
Executive Director-Marketing Verizon Business Network Services, Inc. Ridgefield, NJ Jul 11, 2016 $240,000
Executive Marketing Director NPS Pharmaceuticals Inc. Bedminster, NJ Oct 01, 2012 $240,000
Executive Director, Marketing and Business Strateg Cabot Corporation Billerica, MA Feb 01, 2010 $220,000
Executive Director, Marketing Neurology Valeant Pharmaceuticals North America LLC Bridgewater, NJ Oct 15, 2016 $203,549 -
$253,549
Executive Director, Marketing and Client Service Indus Capital Partners LLC New York, NY Aug 29, 2015 $200,000
Executive Director, Brand Marketing Advance Magazine Publishers Inc. DBA CONDÉ Nast New York, NY Mar 04, 2013 $200,000
Executive Director, Marketing and Client Service Indus Capital Partners LLC New York, NY Aug 24, 2012 $200,000
Executive Director, Marketing and Client Service Indus Capital Partners LLC New York, NY Aug 28, 2012 $200,000
Executive Director of Marketing The Estee Lauder Companies Inc. New York, NY Oct 01, 2010 $177,000
Executive Director of Marketing Fns, Inc. Torrance, CA Dec 15, 2015 $162,864
Executive Director, Marketing Beautybank Inc. New York, NY Jan 01, 2011 $160,000
Executive Director Marketing Global TPA LLC FL Jun 05, 2008 $155,900
Director, Exec Educ Marketing & Curriculum Develpm New York University Washington, NY Aug 01, 2012 $145,000
Executive Director Marketing Mindspeed Technologies, Inc. Newport Beach, CA Sep 07, 2011 $140,000
Executive Director, Marketing Analytics Director Jpmorgan Chase & Co. Columbus, OH Sep 30, 2016 $132,200
Executive Director of Marketing Medical Weight-Loss Solutions, LLC Los Angeles, CA Apr 26, 2010 $125,000

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Top Skills for An Executive Director, Marketing

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  1. Communications Strategies
  2. Revenue Growth
  3. Campaigns
You can check out examples of real life uses of top skills on resumes here:
  • Created brand equity package and communications strategies that leveraged traditional and digital media.
  • Supervised a staff of more than 55 professionals, achieving double figure revenue growth in the first six months of service.
  • Increased advertising dollars for multiple websites by managing advertising and marketing campaigns, and developing digital assets to present to advertisers.
  • Developed new company website that illuminated brand value and heightened consumer interest.
  • Promoted from a business development representative to executive marketing director for abilities to manage and maintain highly profitable business relationships.

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Top 10 Best States for Executive Directors, Marketing

  1. New York
  2. New Jersey
  3. Colorado
  4. Virginia
  5. Rhode Island
  6. California
  7. Delaware
  8. Washington
  9. District of Columbia
  10. Pennsylvania
  • (2,547 jobs)
  • (1,062 jobs)
  • (661 jobs)
  • (988 jobs)
  • (149 jobs)
  • (6,189 jobs)
  • (89 jobs)
  • (1,014 jobs)
  • (351 jobs)
  • (1,025 jobs)

Top Executive Director, Marketing Employers

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Jobs From Top Executive Director, Marketing Employers

Executive Director, Marketing Videos

A Day In The Life: Marketing Manager

Director of Marketing, Career Video from drkit.org

Career Advice on becoming a Business Development Manager by Victoria P (Full Version)

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