Average Salary
$119,530
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
98,399
Job Openings

Executive Director, Marketing Careers

Successful businesses have a variety of marketing strategies in order to generate sales, usually across a variety of platforms. But who makes sure that the marketing operations are all coordinated across all platforms, including organic digital marketing, paid marketing, partnerships, and more? That's the job of the executive director, marketing.

The executive director of marketing supervises all of a company's marketing operations, from developing new goals to pinpointing strategies to meet those goals and tracking progress; the executive director marketing tracks every step of the marketing progress. They also manage other professionals in the department.

Becoming an executive director of marketing takes a lot of hard work. Often, executive directors of marketing have bachelor's or master's degrees in business or communications. They also have years of experience as marketing professionals, including roles as marketing managers or directors. But that does not mean an executive director, marketing can rest on their laurels; they need to put in hard work in order to stay on top of the latest trends in the industry.

There is more than meets the eye when it comes to being an executive director, marketing. For example, did you know that they make an average of $57.47 an hour? That's $119,530 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does an Executive Director, Marketing Do

There are certain skills that many executive directors, marketing have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

When it comes to the most important skills required to be an executive director, marketing, we found that a lot of resumes listed 11.4% of executive directors, marketing included market research, while 7.4% of resumes included business development, and 6.8% of resumes included communications strategies. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the executive director, marketing job title. But what industry to start with? Most executive directors, marketing actually find jobs in the health care and media industries.

How To Become an Executive Director, Marketing

If you're interested in becoming an executive director, marketing, one of the first things to consider is how much education you need. We've determined that 72.4% of executive directors, marketing have a bachelor's degree. In terms of higher education levels, we found that 15.9% of executive directors, marketing have master's degrees. Even though most executive directors, marketing have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become an executive director, marketing. When we researched the most common majors for an executive director, marketing, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on executive director, marketing resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become an executive director, marketing. In fact, many executive director, marketing jobs require experience in a role such as marketing director. Meanwhile, many executive directors, marketing also have previous career experience in roles such as marketing manager or executive director.

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Average Salary
$119,530
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
98,399
Job Openings

Executive Director, Marketing Career Paths

Top Careers Before Executive Director, Marketing

Top Careers After Executive Director, Marketing

Executive Director, Marketing Jobs You Might Like

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Tell us your goals and we'll match you with the rights job to get there.

Average Salary for an Executive Director, Marketing

Executive Directors, Marketing in America make an average salary of $119,530 per year or $57 per hour. The top 10 percent makes over $208,000 per year, while the bottom 10 percent under $68,000 per year.
Average Salary
$119,530
Find Your Salary Estimate
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Best Paying Cities For Executive Directors, Marketing

City
ascdesc
Average Salarydesc
New York, NY
Salary Range109k - 234k$160k$160,157
Los Angeles, CA
Salary Range84k - 190k$127k$127,171
Las Vegas, NV
Salary Range62k - 142k$94k$94,289
$62k
$234k

Recently Added Salaries

CompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Executive Director of Marketing & Institutional Image
Kansas City Kansas Community College
07/01/2021
$72,16207/01/2021
Executive Director of Institutional Marketing
Indiana State University
04/27/2021
$81,51004/27/2021
Executive Marketing Director
Chick-Fil-A
03/05/2021
$45,91403/05/2021
Executive Director, Decision Sciences-Home Lending Marketing
Jpmorgan Chase & Co.
08/17/2020
$200,00008/17/2020
Executive Director, Decision Sciences-Home Lending Marketing
Jpmorgan Chase & Co.
08/07/2020
$200,00008/07/2020
See More Recent Salaries

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Use Zippia's Salary Calculator to see how your pay matches up.

Executive Director, Marketing Demographics

Gender

female

50.2 %

male

43.5 %

unknown

6.2 %

Ethnicity

White

73.8 %

Hispanic or Latino

10.5 %

Asian

8.8 %

Foreign Languages Spoken

Spanish

48.1 %

French

9.3 %

German

7.4 %
Show More Executive Director, Marketing Demographics

Executive Director, Marketing Education

Majors

Business
24.4 %
Marketing
15.1 %

Degrees

Bachelors

72.4 %

Masters

15.9 %

Associate

5.7 %

Top Colleges for Executive Director, Marketings

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990
Show More Executive Director, Marketing Education Requirements

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Top Skills For an Executive Director, Marketing

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 11.4% of executive directors, marketing listed market research on their resume, but soft skills such as analytical skills and communication skills are important as well.

Best States For an Executive Director, Marketing

Some places are better than others when it comes to starting a career as an executive director, marketing. The best states for people in this position are New Jersey, Rhode Island, New York, and Pennsylvania. Executive directors, marketing make the most in New Jersey with an average salary of $151,451. Whereas in Rhode Island and New York, they would average $142,263 and $141,525, respectively. While executive directors, marketing would only make an average of $135,384 in Pennsylvania, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Rhode Island

Total Executive Director, Marketing Jobs:
397
Highest 10% Earn:
$236,000
Location Quotient:
1.53
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. New Jersey

Total Executive Director, Marketing Jobs:
2,236
Highest 10% Earn:
$246,000
Location Quotient:
1.32
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Washington

Total Executive Director, Marketing Jobs:
2,260
Highest 10% Earn:
$219,000
Location Quotient:
1.45
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Executive Directors, Marketing

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Top Executive Director, Marketing Employers

1. Estee Lauder
4.8
Avg. Salary: 
$167,934
Executive Director, Marketings Hired: 
16+
2. WarnerMedia
4.7
Avg. Salary: 
$196,307
Executive Director, Marketings Hired: 
11+
3. AT&T
4.7
Avg. Salary: 
$145,239
Executive Director, Marketings Hired: 
9+
4. Dell
4.8
Avg. Salary: 
$185,724
Executive Director, Marketings Hired: 
9+
5. Conde Nast
4.7
Avg. Salary: 
$155,699
Executive Director, Marketings Hired: 
7+
6. Verizon Communications
4.7
Avg. Salary: 
$142,631
Executive Director, Marketings Hired: 
6+

Executive Director, Marketing Videos

Updated August 18, 2021