Successful businesses have a variety of marketing strategies in order to generate sales, usually across a variety of platforms. But who makes sure that the marketing operations are all coordinated across all platforms, including organic digital marketing, paid marketing, partnerships, and more? That's the job of the executive director, marketing.
The executive director of marketing supervises all of a company's marketing operations, from developing new goals to pinpointing strategies to meet those goals and tracking progress; the executive director marketing tracks every step of the marketing progress. They also manage other professionals in the department.
Becoming an executive director of marketing takes a lot of hard work. Often, executive directors of marketing have bachelor's or master's degrees in business or communications. They also have years of experience as marketing professionals, including roles as marketing managers or directors. But that does not mean an executive director, marketing can rest on their laurels; they need to put in hard work in order to stay on top of the latest trends in the industry.
There is more than meets the eye when it comes to being an executive director, marketing. For example, did you know that they make an average of $57.47 an hour? That's $119,530 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many executive directors, marketing have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.
When it comes to the most important skills required to be an executive director, marketing, we found that a lot of resumes listed 11.4% of executive directors, marketing included market research, while 7.4% of resumes included business development, and 6.8% of resumes included communications strategies. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the executive director, marketing job title. But what industry to start with? Most executive directors, marketing actually find jobs in the health care and media industries.
If you're interested in becoming an executive director, marketing, one of the first things to consider is how much education you need. We've determined that 72.4% of executive directors, marketing have a bachelor's degree. In terms of higher education levels, we found that 15.9% of executive directors, marketing have master's degrees. Even though most executive directors, marketing have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become an executive director, marketing. When we researched the most common majors for an executive director, marketing, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on executive director, marketing resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become an executive director, marketing. In fact, many executive director, marketing jobs require experience in a role such as marketing director. Meanwhile, many executive directors, marketing also have previous career experience in roles such as marketing manager or executive director.