Successful businesses have a variety of marketing strategies in order to generate sales, usually across a variety of platforms. But who makes sure that the marketing operations are all coordinated across all platforms, including organic digital marketing, paid marketing, partnerships, and more? That's the job of the executive director, marketing.

The executive director of marketing supervises all of a company's marketing operations, from developing new goals to pinpointing strategies to meet those goals and tracking progress; the executive director marketing tracks every step of the marketing progress. They also manage other professionals in the department.

Becoming an executive director of marketing takes a lot of hard work. Often, executive directors of marketing have bachelor's or master's degrees in business or communications. They also have years of experience as marketing professionals, including roles as marketing managers or directors. But that does not mean an executive director, marketing can rest on their laurels; they need to put in hard work in order to stay on top of the latest trends in the industry.

What Does an Executive Director, Marketing Do

There are certain skills that many executive directors, marketing have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

Learn more about what an Executive Director, Marketing does

How To Become an Executive Director, Marketing

If you're interested in becoming an executive director, marketing, one of the first things to consider is how much education you need. We've determined that 72.4% of executive directors, marketing have a bachelor's degree. In terms of higher education levels, we found that 15.9% of executive directors, marketing have master's degrees. Even though most executive directors, marketing have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become an Executive Director, Marketing
Top Executive Director, Marketing Jobs Near You

Executive Director, Marketing Career Paths

Average Salary for an Executive Director, Marketing

Executive Directors, Marketing in America make an average salary of $148,198 per year or $71 per hour. The top 10 percent makes over $225,000 per year, while the bottom 10 percent under $97,000 per year.
Average Executive Director, Marketing Salary
$148,198 Yearly
$71.25 hourly
$97,000
10 %
$148,000
Median
$225,000
90 %

What Am I Worth?

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Executive Director, Marketing Education

Executive Director, Marketing Majors

24.4 %
15.1 %

Executive Director, Marketing Degrees

Bachelors

72.4 %

Masters

15.9 %

Associate

5.7 %

Top Colleges for Executive Director, Marketings

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990

Top Skills For an Executive Director, Marketing

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 11.4% of executive directors, marketing listed market research on their resume, but soft skills such as analytical skills and communication skills are important as well.

Choose From 10+ Customizable Executive Director, Marketing Resume templates

Zippia allows you to choose from different easy-to-use Executive Director, Marketing templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Executive Director, Marketing resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Executive Director, Marketing Demographics

Executive Director, Marketing Gender Distribution

Female
Female
54%
Male
Male
46%

After extensive research and analysis, Zippia's data science team found that:

  • Among executive directors, marketing, 53.8% of them are women, while 46.2% are men.

  • The most common race/ethnicity among executive directors, marketing is White, which makes up 71.1% of all executive directors, marketing.

  • The most common foreign language among executive directors, marketing is Spanish at 48.1%.

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Best States For an Executive Director, Marketing

Some places are better than others when it comes to starting a career as an executive director, marketing. The best states for people in this position are New Jersey, Pennsylvania, Washington, and New York. Executive directors, marketing make the most in New Jersey with an average salary of $162,126. Whereas in Pennsylvania and Washington, they would average $159,556 and $159,378, respectively. While executive directors, marketing would only make an average of $159,056 in New York, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Washington

Total Executive Director, Marketing Jobs:
2,260
Highest 10% Earn:
$236,000
Location Quotient:
1.45

2. New Jersey

Total Executive Director, Marketing Jobs:
2,236
Highest 10% Earn:
$236,000
Location Quotient:
1.32

3. Rhode Island

Total Executive Director, Marketing Jobs:
397
Highest 10% Earn:
$212,000
Location Quotient:
1.53
Full List Of Best States For Executive Directors, Marketing

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Top Executive Director, Marketing Employers

Most Common Employers For Executive Director, Marketing

Rank  Company  Average Salary  Hourly Rate  Job Openings  
1Estée Lauder$199,124$95.7316
2Condé Nast$191,013$91.837
3Meredith Corporation$184,881$88.893
4The Walt Disney Company$175,265$84.263
5Kodak$162,820$78.283
6Kaplan$162,088$77.936
7Sony Pictures$159,463$76.666
8Medical Weight Loss Clinic$158,840$76.375
9Quechan Casino Resort$158,608$76.253
10Dell$156,239$75.119

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