Executive director, marketing vs chief marketing officer

The differences between executive directors, marketing and chief marketing officers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an executive director, marketing and a chief marketing officer. Additionally, an executive director, marketing has an average salary of $148,198, which is higher than the $135,198 average annual salary of a chief marketing officer.

The top three skills for an executive director, marketing include digital marketing, market research and marketing campaigns. The most important skills for a chief marketing officer are CMO, patients, and digital marketing.

Executive director, marketing vs chief marketing officer overview

	Executive Director, Marketing	Chief Marketing Officer
Yearly salary	$148,198	$135,198
Hourly rate	$71.25	$65.00
Growth rate	10%	10%
Number of jobs	165,968	139,565
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	10	10

What does an executive director, marketing do?

Executive directors of marketing are management professionals who supervise all the marketing operations of an organization as well as manage marketing professionals to reach all the organization's objectives. These directors are required to develop marketing strategies to complete projects and satisfy their clients. They are also required to research new methods of marketing their products or services and implement different programs based on the feedback of their clients. Executive directors of marketing must also maintain positive working relationships with media outlets and industry publications.

What does a chief marketing officer do?

A Chief Marketing Officer defines marketing strategies and oversees all marketing operations of a company. They are responsible for building a highly efficient team of marketing professionals.

Executive director, marketing vs chief marketing officer salary

Executive directors, marketing and chief marketing officers have different pay scales, as shown below.

	Executive Director, Marketing	Chief Marketing Officer
Average salary	$148,198	$135,198
Salary range	Between $97,000 And $225,000	Between $72,000 And $253,000
Highest paying City	Bridgewater, NJ	Hamilton, NJ
Highest paying state	New Jersey	Rhode Island
Best paying company	Estée Lauder	Shearman & Sterling
Best paying industry	Health Care	Media

Differences between executive director, marketing and chief marketing officer education

There are a few differences between an executive director, marketing and a chief marketing officer in terms of educational background:

	Executive Director, Marketing	Chief Marketing Officer
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 72%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Executive director, marketing vs chief marketing officer demographics

Here are the differences between executive directors, marketing' and chief marketing officers' demographics:

	Executive Director, Marketing	Chief Marketing Officer
Average age	39	39
Gender ratio	Male, 46.2% Female, 53.8%	Male, 68.0% Female, 32.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between executive director, marketing and chief marketing officer duties and responsibilities

Executive director, marketing example responsibilities.

Lead organization that seek new customers sign ups through strategic partnerships, SEO, PPC, affiliate marketing and brand management.
Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Measure campaign effectiveness and ROI.
Establish and implement tracking to monitor all online campaigns and optimize ROI.
Create and implement the core website and online marketing strategies consisting of SEO, social media, and media buying.
Conduct site visits; reviewing and consulting on local advertising, competitive positioning, outbound marketing strategies and co-op opportunities.

Chief marketing officer example responsibilities.

Manage professional staff and liaise with U.S. dairy co-op, trade promotion groups, and government oversight and advertising agencies.
Lead global marketing planning efforts and serve as internal media subject matter expert for portfolio, brands and loyalty marketing initiatives.
Manage agency and provide direction and day-to-day oversight.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Create website landing pages and social media campaigns on Facebook and Instagram to test price points and validate consumer need.
Coordinate international new product portfolio and product development

Executive director, marketing vs chief marketing officer skills

Common executive director, marketing skills

Digital Marketing, 12%
Market Research, 9%
Marketing Campaigns, 7%
Communications Strategies, 6%
Oversight, 5%
Integrated Marketing, 5%

Common chief marketing officer skills

CMO, 14%
Patients, 7%
Digital Marketing, 7%
Sales Strategy, 5%
Market Research, 4%
Marketing Campaigns, 3%

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Executive Director, Marketing
Executive Director, Marketing vs Chief Marketing Officer

Updated January 8, 2025

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