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The differences between executive directors, marketing and marketing vice presidents can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an executive director, marketing and a marketing vice president. Additionally, a marketing vice president has an average salary of $177,188, which is higher than the $148,198 average annual salary of an executive director, marketing.
The top three skills for an executive director, marketing include digital marketing, market research and marketing campaigns. The most important skills for a marketing vice president are digital marketing, analytics, and marketing campaigns.
| Executive Director, Marketing | Marketing Vice President | |
| Yearly salary | $148,198 | $177,188 |
| Hourly rate | $71.25 | $85.19 |
| Growth rate | 10% | 10% |
| Number of jobs | 165,968 | 111,356 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Executive directors of marketing are management professionals who supervise all the marketing operations of an organization as well as manage marketing professionals to reach all the organization's objectives. These directors are required to develop marketing strategies to complete projects and satisfy their clients. They are also required to research new methods of marketing their products or services and implement different programs based on the feedback of their clients. Executive directors of marketing must also maintain positive working relationships with media outlets and industry publications.
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
Executive directors, marketing and marketing vice presidents have different pay scales, as shown below.
| Executive Director, Marketing | Marketing Vice President | |
| Average salary | $148,198 | $177,188 |
| Salary range | Between $97,000 And $225,000 | Between $121,000 And $258,000 |
| Highest paying City | Bridgewater, NJ | San Francisco, CA |
| Highest paying state | New Jersey | Oregon |
| Best paying company | Estée Lauder | Coty |
| Best paying industry | Health Care | Retail |
There are a few differences between an executive director, marketing and a marketing vice president in terms of educational background:
| Executive Director, Marketing | Marketing Vice President | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between executive directors, marketing' and marketing vice presidents' demographics:
| Executive Director, Marketing | Marketing Vice President | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.2% Female, 53.8% | Male, 64.4% Female, 35.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |