How to hire an executive director, marketing

How to hire an executive director, marketing, step by step

Here's a step-by-step executive director, marketing hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an executive director, marketing job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new executive director, marketing
• Step 8: Go through the hiring process checklist

What does an executive director, marketing do?

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1. Identify your hiring needs

   First, determine the employments status of the executive director, marketing you need to hire. Certain executive director, marketing roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them an executive director, marketing to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire an executive director, marketing that fits the bill.

   This list presents executive director, marketing salaries for various positions.

   Type of Executive Director, Marketing	Description	Hourly rate
   Executive Director, Marketing	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$46-108
   Marketing Vice President	Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals... Show more	$58-124
   Marketing Team Leader	A marketing team leader is primarily in charge of supervising a marketing team, leading them to meet goals while enforcing the company's policies and regulations. As a marketing team leader, it is their duty to establish guidelines and objectives, manage budgets and schedules, assess the performance of staff, and lead the efforts in producing effective marketing materials... Show more	$20-50

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Market Research
   • Marketing Campaigns
   • Communications Strategies
   • Oversight
   • Integrated Marketing
   • ROI
   • Direct Reports
   • Business Development
   • Revenue Growth
   • Brand Marketing
   • Strategic Plan
   • Business Plan
   • Value Proposition

   Check all skills

   Responsibilities:

   • Lead organization that seek new customers sign ups through strategic partnerships, SEO, PPC, affiliate marketing and brand management.
   • Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
   • Measure campaign effectiveness and ROI.
   • Establish and implement tracking to monitor all online campaigns and optimize ROI.
   • Create and implement the core website and online marketing strategies consisting of SEO, social media, and media buying.
   • Conduct site visits; reviewing and consulting on local advertising, competitive positioning, outbound marketing strategies and co-op opportunities.

   More executive director, marketing duties

3. Make a budget

   Including a salary range in the executive director, marketing job description is a good way to get more applicants. An executive director, marketing salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for an executive director, marketing in Wyoming may be lower than in New Jersey, and an entry-level engineer typically earns less than a senior-level executive director, marketing. Additionally, an executive director, marketing with lots of experience in the field may command a higher salary as a result.

   Average executive director, marketing salary

   $148,198yearly

   $71.25 hourly rate

   ---

   Entry-level executive director, marketing salary

   $97,000 yearly salary

   Updated January 23, 2026

   Average executive director, marketing salary by state

   Rank	State	Avg. salary	Hourly rate
   1	New Jersey	$166,381	$80
   2	Washington	$166,085	$80
   3	New York	$164,574	$79
   4	Pennsylvania	$164,417	$79
   5	California	$160,295	$77
   6	Massachusetts	$146,020	$70
   7	Florida	$142,676	$69
   8	Virginia	$139,256	$67
   9	Nevada	$133,435	$64
   10	Texas	$131,891	$63
   11	District of Columbia	$129,835	$62
   12	Illinois	$127,420	$61
   13	Indiana	$123,300	$59
   14	Ohio	$122,963	$59
   15	Georgia	$122,574	$59
   16	Delaware	$122,555	$59
   17	Utah	$113,692	$55

   Average executive director, marketing salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Estée Lauder	$199,124	$95.73	34
   2	Novartis	$192,217	$92.41	23
   3	Merck	$191,484	$92.06	91
   4	Condé Nast	$191,013	$91.83	10
   5	Bristol-Myers Squibb	$180,262	$86.66	164
   6	New York University	$178,520	$85.83	5
   7	J.P. Morgan	$169,929	$81.70
   8	Indus Capital Partners	$169,168	$81.33
   9	Medical Weight Loss Clinic	$158,840	$76.37
   10	JPMorgan Chase & Co.	$154,897	$74.47	742
   11	The Boston Globe	$152,143	$73.15	2
   12	Harvard University	$149,883	$72.06
   13	Verizon Services Corp.	$146,695	$70.53	26
   14	Ionis Pharmaceuticals	$144,510	$69.48
   15	Emory University	$143,387	$68.94	11
   16	Blue Cross & Blue Shield	$142,506	$68.51	31
   17	Management Recruiters International(MRI)	$141,065	$67.82	12
   18	JBA International	$137,461	$66.09	6
   19	Great HealthWorks	$137,027	$65.88
   20	Georgetown University	$133,063	$63.97	7

4. Writing an executive director, marketing job description

   An executive director, marketing job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of an executive director, marketing job description:

   Executive director, marketing job description example

   Responsible for creating and delivering integrated marketing campaigns that drive mutual and sustainable value between ServiceNow and executive audiences across the AMS region (North America, Canada & South America). Ensuring all regional executive marketing activity builds and strengthens customer advocacy, this role will align regional needs with global corporate priorities. The long-term engagement strategy delivered by this role is designed to enhance brand recognition among our most senior customers and a desire for them to work with ServiceNow.
   
   As the lead for AMS Executive Customer Marketing, you will be responsible for leveraging thought leadership and integrated marketing engagement programs to elevate our relevance to decision-makers across the region, tying ServiceNow's transformational solutions to the business imperatives that the most senior leaders care about.
   
   As an extended member of the Global Executive Programs team, you will provide input and feedback to help shape the direction and ongoing evolution of ServiceNow's global executive programs strategy, working closely with global and regional business stakeholders to tailor flagship programs and events for regional relevance to optimize impact.
   
   You will play a pivotal role in the AMS Marketing leadership team and be a strong business partner to the AMS President and global and regional leaders, leveraging their profiles and networks to create impactful peer-peer discussions and experiences that establish ServiceNow as a trusted innovator with C-Suite and executive audiences
   Key responsibilities will include:
   
   Define, own and deliver an executive customer marketing plan, that is built in partnership with AMS marketing and business leaders, aligning regional needs with global priorities
   
   Build and lead a planning framework that connects global and regional cross-functional teams to drive business impact across the AMS region
   
   Develop innovative audience acquisition and relationship building approaches to maximise executive engagement through 3rd party brands, communities and associations
   
   Enable and support the field marketing teams to deliver consistent customer experiences across areas including content, branding and messaging, in partnership with contributing global and regional stakeholder teams
   
   Manage communications with internal executives, marketing and sales leadership
   
   Evaluate, measure and report on strategic effectiveness, KPIs and ROI

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right executive director, marketing for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your executive director, marketing job on Zippia to find and attract quality executive director, marketing candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit executive directors, marketing, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new executive director, marketing

   Once you have selected a candidate for the executive director, marketing position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire an executive director, marketing?