Executive director, marketing job description

Responsible for creating and delivering integrated marketing campaigns that drive mutual and sustainable value between ServiceNow and executive audiences across the AMS region (North America, Canada & South America). Ensuring all regional executive marketing activity builds and strengthens customer advocacy, this role will align regional needs with global corporate priorities. The long-term engagement strategy delivered by this role is designed to enhance brand recognition among our most senior customers and a desire for them to work with ServiceNow.

As the lead for AMS Executive Customer Marketing, you will be responsible for leveraging thought leadership and integrated marketing engagement programs to elevate our relevance to decision-makers across the region, tying ServiceNow's transformational solutions to the business imperatives that the most senior leaders care about.

As an extended member of the Global Executive Programs team, you will provide input and feedback to help shape the direction and ongoing evolution of ServiceNow's global executive programs strategy, working closely with global and regional business stakeholders to tailor flagship programs and events for regional relevance to optimize impact.

You will play a pivotal role in the AMS Marketing leadership team and be a strong business partner to the AMS President and global and regional leaders, leveraging their profiles and networks to create impactful peer-peer discussions and experiences that establish ServiceNow as a trusted innovator with C-Suite and executive audiences
Key responsibilities will include:

Define, own and deliver an executive customer marketing plan, that is built in partnership with AMS marketing and business leaders, aligning regional needs with global priorities

Build and lead a planning framework that connects global and regional cross-functional teams to drive business impact across the AMS region

Develop innovative audience acquisition and relationship building approaches to maximise executive engagement through 3rd party brands, communities and associations

Enable and support the field marketing teams to deliver consistent customer experiences across areas including content, branding and messaging, in partnership with contributing global and regional stakeholder teams

Manage communications with internal executives, marketing and sales leadership

Evaluate, measure and report on strategic effectiveness, KPIs and ROI

• Preferred 10 years related experience in a marketing-related role
• Experience in business development
• Bachelor’s Degree in marketing, communications or related field
• Stellar budgeting and time management skills
• Passion for marketing, organization, communication and process efficiency
• Experience in healthcare marketing

What makes TrendyMinds a great place to work

We believe a happy team is a solid team; it’s as simple as that.

• Fully remote: We believe the best team is one that isn’t limited by proximity to a physical location. Whether it’s the west coast or east coast, we work with team members across all of the U.S. time zones.
• Collaborative team environment: Your voice is important, and we believe the best projects include contributions from everyone.
• Great benefits: 30 paid days off and 401(k) matching. What more could you ask? Oh yeah, we cover 100% of health insurance premiums for all team members and 50% for their spouses and dependents.
• Flexible schedule: Some people are early birds who love collaborating in-person at our offices. Others are night owls who enjoy working from home. We are flexible to accommodate different work styles, times, and locations - within reason and the needs of our clients - of course!
• New equipment: In order to produce incredible work, we have to have incredible equipment. Sorry if you were hoping for a 7-year-old PC. That’s just not our style.
• Philanthropy: We like to do our part to help our community. With our philanthropy committee and donation matching system, we offer you the resources you need to make a difference.

Our values

At TrendyMinds, we aim to hire people who share our values. They are at the center of how we treat each other and our clients, and they act as our guideposts for every decision.

Know the Why behind the What .

We aim to be as honest and transparent as possible with our team and clients. The idea of Why lives at the heart of our LOGIQ process and grounds us with clear reasons for the decisions we make. (You will learn more about our LOGIQ process if you join our team.)

Put relationships first.

We not me . For more than 25 years, we've grown a business built on strong relationships with clients. But we also know that developing trust and a collaborative spirit is equally important to cultivate a healthy team that loves having fun.

Think Ahead and push boundaries.

Our tagline isn’t Think Ahead for nothing. We bring a contagious passion to our craft, always searching for creative ways to challenge ourselves and deliver results, even though things don’t always go according to plan. Don’t be afraid to make mistakes, improve, and try again.

Bring your full self.

Show up. Each of us has something unique to contribute. In all that we do, we celebrate diversity and strive to create an equitable, inclusive environment so that everyone feels a sense of belonging.

The Walt Disney Company's Media & Entertainment Distribution (DMED) is a new, global business segment for The Walt Disney Company with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly-evolving consumer habits. Combining the Company's direct-to-consumer streaming services - ESPN+, the Disney+ streaming service and its ownership stake in Hulu -- alongside Disney's international media businesses, DMED aligns cutting-edge technology with world-class content and beloved brands to expand the Company's global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

Hulu's Marketing organization is seeking an Executive Director, Partner Marketing & Strategic Growth who will be an exceptional addition to our Subscriber Growth Team. As Executive Director, Partner Marketing & Strategic Growth, you will be responsible for leading the team and directing strategy across all growth partnerships, Hulu growth initiatives, The Disney Bundle, Premium Add-ons, and app store optimization with the goal of driving efficient subscriber acquisition and retention. The right person for this role combines a strategic mindset with analytical chops, creative intuition, and an in-depth understanding of how to grow digital subscription businesses. If you are someone who is passionate about shaping the future of how people consume - and pay for - content, then this is a great role for you.
WHAT YOU'LL DO

* Lead all efforts around growth strategy across the Hulu business with extensions to Disney Streaming, including portfolio pricing, bundling discounts, packaging strategy, targeted evergreen deals, and limited time offers
* Help set ambitious near- and long-term subscriber growth goals for Hulu and define the optimal path to achieve those goals, considering Hulu's variety of distribution channels, diverse customer base, and unique product portfolio
* Collaborate with stakeholders across Disney Streaming to drive the Disney Bundle growth while establishing yourself as the key Hulu stakeholder to influence pricing and promotions, partnership opportunities and marketing activations
* Oversee strategy for growth partnerships across device, wholesale, and enterprise verticals to maximize subscriber growth and retention through paid and earned campaigns, strategic partnerships and promotional offers
* Responsible for Hulu's add-ons business (HBOMax, Showtime, Starz, Cinemax, etc.) ensuring the growth strategy, tentpole promotions and go-to-market plans effectively meet AOP targets
* Work cross-functionally with key partners in Finance, Marketing, Research, Analytics and Product to develop business insights that uncover subscriber growth levers and opportunities across the team
* Identify market and operational risks and dependencies for these growth
* Prepare and present key growth initiatives and post-mortem analysis across campaigns and growth levers inclusive of future recommendation to executive leadership
* Oversee a team of roughly twelve people across four key verticals providing strategic direction and ongoing support to drive growth for Hulu and Disney Streaming

WHAT TO BRING

* 10+ years work experience; prior experience working with subscription business models a must
* 5+ years managing a team of four or more people
* Best-in-class communication and presentation skills that enable you to break down complex concepts and findings into concise, substantive recommendations
* Excellent team-building ability with experience leading cross-functionally and cultivating talent
* Willingness to make calculated risks and take accountability of outcomes

NICE-TO-HAVES

* MBA
* 3+ years consulting or corporate strategy experience
* Experience with Partnerships, specifically within Marketing