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Executive director, marketing skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Erin Steffes Ph.D.,

Erin Steffes Ph.D.

Below we've compiled a list of the most critical executive director, marketing skills. We ranked the top skills for executive directors, marketing based on the percentage of resumes they appeared on. For example, 12.0% of executive director, marketing resumes contained digital marketing as a skill. Continue reading to find out what skills an executive director, marketing needs to be successful in the workplace.

15 executive director, marketing skills for your resume and career

1. Digital Marketing

Here's how executive directors, marketing use digital marketing:

Oversee and help define the marketing and advertising strategy including digital marketing.
Directed all offline and digital marketing efforts for all three MRP companies.

2. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how executive directors, marketing use market research:

Conduct demographic market research and utilize digital and traditional media campaigns to support the business.
Conducted market research to provide data for current business analysis.

3. Marketing Campaigns

Here's how executive directors, marketing use marketing campaigns:

Improved the response-rates of direct marketing campaigns by bringing formerly outsourced mass-mailing function in-house.
Collaborated with agency partners on Search Engine Marketing campaigns form strategy to execution.

4. Communications Strategies

A communication strategy is a plan used by a company to achieve its communication and interaction goals. It includes several elements such as approaching the target market, communicating with stakeholders and partners, and formulating target market plans.

Here's how executive directors, marketing use communications strategies:

Created brand equity package and communications strategies that leveraged traditional and digital media.
Plan and implement marketing and communications strategies.

5. Oversight

Having oversight of someone means to monitor a process or a situation. If someone has oversight of something, they are responsible for the completion of the project. Oversight is usually given to experts as they monitor their juniors or newbies as they go through a project.

Here's how executive directors, marketing use oversight:

Developed, administered and provided oversight of all Secondary Marketing initiatives and department staff.
Provide strategic oversight of technology maintenance and planning.

6. Integrated Marketing

Here's how executive directors, marketing use integrated marketing:

Reported directly to President of Meredith Integrated Marketing.
Develop, plan and execute integrated marketing communication strategies to position the firm as the leading Real Estate firm in Houston.

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7. ROI

Here's how executive directors, marketing use roi:

Develop and administer annual corporate budgets and ensure fiscal compliance to maximize greatest Return-on Investment (ROI).
Developed processes and analytics used to measure ROI for each marketing vehicle enabling optimization of the marketing mix and marcom scaling.

8. Direct Reports

Here's how executive directors, marketing use direct reports:

Staffed, supervised, and developed up to seven total direct reports and managed marketing and PR agencies.
Managed two direct reports and $3M budget with P&L responsibility, until divisional downsizing.

9. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how executive directors, marketing use business development:

Promoted from a business development representative to executive marketing director for abilities to manage and maintain highly profitable business relationships.
Lead business development efforts to partner with corporations, associations and universities to highlight GWSB educational assets and intellectual capital.

10. Revenue Growth

Here's how executive directors, marketing use revenue growth:

Develop, implement and maintain target casino/hotel customer database while establishing strategies and standards to accomplish revenue growth.
Supervised a staff of more than 55 professionals, achieving double figure revenue growth in the first six months of service.

11. Brand Marketing

Here's how executive directors, marketing use brand marketing:

Led the passionate brand marketing and managed a team of 5 that grew and protected the $34MM family brand.
Use external presence with brand marketing and relationships to create new opportunities.

12. Strategic Plan

Here's how executive directors, marketing use strategic plan:

Specialized in turning around troubled communities by developing and implementing a strategic plan to bring the community up to company expectations.
Created strategic plans incorporating market analysis, customer feedback and competitive intelligence.

13. Business Plan

Here's how executive directors, marketing use business plan:

Ensured flawless communication and execution of business plan by all key stakeholders.
Developed and implemented annual budget and business plan, maintained all State Regulations and Guidelines as related to annual surveys.

14. Value Proposition

A value proposition is the moral and the conviction of why and how a business operates. A good value proposition may highlight what sets a business apart from its competitors, but it should always focus on how customers define your value. It summarizes why a customer would choose your product or service.

Here's how executive directors, marketing use value proposition:

Author of the agency's forward-looking brand promise, value proposition, and messaging platform.
Supported development of a core brand value proposition and client engagement model.

15. SEO

Here's how executive directors, marketing use seo:

Created and implemented the core website and online marketing strategies consisting of SEO, social media, and media buying.
Utilize best practices in SEO, content marketing, marketing automation, social media, GoogleAds and responsive website.

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What skills help Executive Directors, Marketing find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on executive director, marketing resumes?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Entry-level marketing positions span a wide range of responsibilities, and as such, there are many different skill sets depending on the job itself. For example, many recent grads will pursue a position in digital marketing wherein proficiencies in search engine optimization, online advertising, web design, and data analytics are key skill sets. On the other hand, many recent grads pursue a career in sales wherein proficiencies in business development, networking, personal selling, and data analytics are valued. Someone hiring for a general marketing coordinator position would likely look for a candidate with a solid understanding of marketing theory and excellent critical and creative thinking skills.

What soft skills should all executive director, marketings possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What hard/technical skills are most important for executive director, marketings?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What executive director, marketing skills would you recommend for someone trying to advance their career?

Stephanie Dellande

Professor, Menlo College

Taking a gap year is a deliberate act, not flying by the seat of one's pants, i.e., just figuring things out as you go along. It entails establishing a plan prior to that year. Determining how the time will be spent is key to realizing a successful outcome. It is highly recommended to have a strategy on the specifics of what will be done during the year; otherwise, risk being unproductive. Reasons for taking a gap year are varied. Perhaps to reflect (on the past, present, future), ponder potential goals, and/or recalibrate. It is also a viable way to manage burnout. The gap year offers an opportunity to travel (experience other cultures), volunteer (for a cause of interest), learn new skills by experimenting with different types of jobs, etc. However, a gap year is not without its pitfalls. For example, it may be difficult going back to regular life, reinforcing the importance of having a plan at the outset.

What type of skills will young executive director, marketings need?

Dr. Donald Siegel

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for an executive director, marketing stand out to employers?

Ira Harris Ph.D.

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.

Do you want to know more?

List of executive director, marketing skills to add to your resume

The most important skills for an executive director, marketing resume and required skills for an executive director, marketing to have include:

Digital Marketing
Market Research
Marketing Campaigns
Communications Strategies
Oversight
Integrated Marketing
ROI
Direct Reports
Business Development
Revenue Growth
Brand Marketing
Strategic Plan
Business Plan
Value Proposition
SEO
Brand Development

Channel Marketing
Americas
Press Releases
Brand Positioning
Product Management
Strategic Direction
Product Development
Facebook
Media Planning
Marketing Analytics
Trade Shows
Content Marketing
Marketing Mix
B2B Marketing
SEM
Creative Services

Customer Acquisition
Collateral Materials
Competitive Analysis
Pricing Strategy
Product Line
Rebranding
Twitter
Creative Development
Event Planning
Client Service
B Testing
Executive Management
Community Relations
Promotional Materials
Communications Programs

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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