What does an executive director, marketing do?
Executive directors of marketing are management professionals who supervise all the marketing operations of an organization as well as manage marketing professionals to reach all the organization's objectives. These directors are required to develop marketing strategies to complete projects and satisfy their clients. They are also required to research new methods of marketing their products or services and implement different programs based on the feedback of their clients. Executive directors of marketing must also maintain positive working relationships with media outlets and industry publications.
Executive director, marketing responsibilities
Here are examples of responsibilities from real executive director, marketing resumes:
- Lead organization that seek new customers sign ups through strategic partnerships, SEO, PPC, affiliate marketing and brand management.
- Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
- Measure campaign effectiveness and ROI.
- Establish and implement tracking to monitor all online campaigns and optimize ROI.
- Create and implement the core website and online marketing strategies consisting of SEO, social media, and media buying.
- Conduct site visits; reviewing and consulting on local advertising, competitive positioning, outbound marketing strategies and co-op opportunities.
- Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Executive director, marketing skills and personality traits
We calculated that 12% of Executive Directors, Marketing are proficient in Digital Marketing, Market Research, and Marketing Campaigns. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Executive Directors, Marketing that have these skills listed on their resume here:
- Digital Marketing, 12%
Oversee and help define the marketing and advertising strategy including digital marketing.
- Market Research, 9%
Conduct demographic market research and utilize digital and traditional media campaigns to support the business.
- Marketing Campaigns, 7%
Improved the response-rates of direct marketing campaigns by bringing formerly outsourced mass-mailing function in-house.
- Communications Strategies, 6%
Created brand equity package and communications strategies that leveraged traditional and digital media.
- Oversight, 5%
Developed, administered and provided oversight of all Secondary Marketing initiatives and department staff.
- Integrated Marketing, 5%
Reported directly to President of Meredith Integrated Marketing.
"digital marketing," "market research," and "marketing campaigns" are among the most common skills that executive directors, marketing use at work. You can find even more executive director, marketing responsibilities below, including:
Analytical skills. The most essential soft skill for an executive director, marketing to carry out their responsibilities is analytical skills. This skill is important for the role because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, an executive director, marketing resume shows how their duties depend on analytical skills: "created, conducted and analyzed marketing research studies utilized for product development and creation of effective marketing strategies. "
Communication skills. Many executive director, marketing duties rely on communication skills. "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process," so an executive director, marketing will need this skill often in their role. This resume example is just one of many ways executive director, marketing responsibilities rely on communication skills: "re-defined hotrail's pc chipset product and created switch fabric and transceiver product lines for the communications market. "
Creativity. This is an important skill for executive directors, marketing to perform their duties. For an example of how executive director, marketing responsibilities depend on this skill, consider that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of an executive director, marketing: "provided executive and creative leadership for us brand marketing; provided assets and consulting to canadian and south american colleagues. ".
Interpersonal skills. For certain executive director, marketing responsibilities to be completed, the job requires competence in "interpersonal skills." The day-to-day duties of an executive director, marketing rely on this skill, as "managers must deal with a range of people in different roles, both inside and outside the organization." For example, this snippet was taken directly from a resume about how this skill applies to what executive directors, marketing do: "developed and implemented marketing strategy/plan for community outreach cultivated interpersonal relationships with community partners and local healthcare professionals. "
Organizational skills. A commonly-found skill in executive director, marketing job descriptions, "organizational skills" is essential to what executive directors, marketing do. Executive director, marketing responsibilities rely on this skill because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." You can also see how executive director, marketing duties rely on organizational skills in this resume example: "formulated annual budgets and correlating monthly reports for organizational operations, client service programs, and special projects. "
The three companies that hire the most executive director, marketings are:
- JPMorgan Chase & Co.7 executive directors, marketing jobs
- Estée Lauder3 executive directors, marketing jobs
- J.P. Morgan3 executive directors, marketing jobs
Choose from 10+ customizable executive director, marketing resume templates
Build a professional executive director, marketing resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your executive director, marketing resume.
Compare different executive directors, marketing
Executive director, marketing vs. Marketing account executive
Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.
These skill sets are where the common ground ends though. The responsibilities of an executive director, marketing are more likely to require skills like "communications strategies," "oversight," "integrated marketing," and "direct reports." On the other hand, a job as a marketing account executive requires skills like "c-level," "crm," "customer satisfaction," and "lead generation." As you can see, what employees do in each career varies considerably.
Marketing account executives earn the highest salaries when working in the finance industry, with an average yearly salary of $61,793. On the other hand, executive directors, marketing are paid more in the health care industry with an average salary of $150,275.The education levels that marketing account executives earn slightly differ from executive directors, marketing. In particular, marketing account executives are 8.2% less likely to graduate with a Master's Degree than an executive director, marketing. Additionally, they're 1.2% less likely to earn a Doctoral Degree.Executive director, marketing vs. Marketing vice president
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
In addition to the difference in salary, there are some other key differences worth noting. For example, executive director, marketing responsibilities are more likely to require skills like "communications strategies," "oversight," "americas," and "client service." Meanwhile, a marketing vice president has duties that require skills in areas such as "analytics," "crm," "kpis," and "lead generation." These differences highlight just how different the day-to-day in each role looks.
Marketing vice presidents may earn a higher salary than executive directors, marketing, but marketing vice presidents earn the most pay in the retail industry with an average salary of $178,047. On the other hand, executive directors, marketing receive higher pay in the health care industry, where they earn an average salary of $150,275.Average education levels between the two professions vary. Marketing vice presidents tend to reach similar levels of education than executive directors, marketing. In fact, they're 0.8% more likely to graduate with a Master's Degree and 1.2% less likely to earn a Doctoral Degree.Executive director, marketing vs. Marketing team leader
A marketing team leader is primarily in charge of supervising a marketing team, leading them to meet goals while enforcing the company's policies and regulations. As a marketing team leader, it is their duty to establish guidelines and objectives, manage budgets and schedules, assess the performance of staff, and lead the efforts in producing effective marketing materials. Moreover, they must prepare progress reports, liaise with internal and external parties, and address issues and concerns, resolving them promptly and efficiently.
The required skills of the two careers differ considerably. For example, executive directors, marketing are more likely to have skills like "marketing campaigns," "communications strategies," "oversight," and "integrated marketing." But a marketing team leader is more likely to have skills like "work ethic," "strong analytical," "lead generation," and "photoshop."
Marketing team leaders earn the best pay in the professional industry, where they command an average salary of $72,516. Executive directors, marketing earn the highest pay from the health care industry, with an average salary of $150,275.marketing team leaders typically earn lower educational levels compared to executive directors, marketing. Specifically, they're 7.5% less likely to graduate with a Master's Degree, and 1.2% less likely to earn a Doctoral Degree.Executive director, marketing vs. Marketing manager
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Types of executive director, marketing
Updated January 8, 2025
