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Become An Executive Relations Specialist

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Working As An Executive Relations Specialist

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $79,000

    Average Salary

What Does An Executive Relations Specialist Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become An Executive Relations Specialist

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Top Skills for An Executive Relations Specialist

  1. Optional Products
  2. Customer Service
  3. Sales Procedures
You can check out examples of real life uses of top skills on resumes here:
  • Assess client needs by processing a thorough knowledge of optional products and sales procedures.
  • Delivered compelling customer service in a manner that built and retained long lasting relationships by handling residential mortgage default complaints.
  • Worked closely with corporate headquarters and government agencies to register and resolve customer complaints.
  • Analyze and modify compensation and benefits policies to establish competitive programs and ensure compliance with legal requirements.
  • Developed business plans and action plans in order to surpass sales goals and increase pediatric and adult vaccine market shares.

Executive Relations Specialist Demographics

Gender

Female

54.2%

Male

33.9%

Unknown

11.8%
Ethnicity

White

62.5%

Hispanic or Latino

14.6%

Black or African American

10.7%

Asian

8.6%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

57.6%

French

12.1%

Arabic

6.1%

Portuguese

3.0%

German

3.0%

Malay

3.0%

Mandarin

3.0%

Persian

3.0%

Dakota

3.0%

Afrikaans

3.0%

Italian

3.0%
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Executive Relations Specialist Education

Schools

University of Phoenix

21.0%

Strayer University

6.0%

University of Pittsburgh -

6.0%

University of Cincinnati

6.0%

Florida State University

5.0%

Saint Joseph's University

4.0%

University of Washington

4.0%

California State University - Dominguez Hills

4.0%

Wright State University

4.0%

University of Central Florida

4.0%

Pennsylvania State University

4.0%

Arizona State University

4.0%

University of Utah

4.0%

Metropolitan State University

4.0%

Indiana Wesleyan University

4.0%

University of Maryland - College Park

4.0%

University of Connecticut

3.0%

Saint John's University - New York

3.0%

University of North Dakota

3.0%

Wayne State University

3.0%
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Majors

Business

36.4%

Marketing

9.4%

Communication

7.6%

Psychology

5.3%

Human Resources Management

4.7%

Political Science

4.4%

Nursing

3.2%

Management

2.9%

Biology

2.9%

Education

2.6%

Sociology

2.6%

Public Relations

2.3%

Economics

2.1%

English

2.1%

Public Administration

2.1%

Finance

2.1%

Accounting

2.1%

General Studies

1.8%

Project Management

1.8%

Health Care Administration

1.8%
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Degrees

Bachelors

52.7%

Masters

19.8%

Other

15.9%

Associate

6.9%

Certificate

2.9%

Doctorate

1.0%

Diploma

0.6%

License

0.2%
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