Post job

What is an executive vice president marketing and how to become one

Updated January 8, 2025
3 min read
Quoted experts
Tobias Sellier,
Richard Tate
There is more than meets the eye when it comes to being an executive vice president marketing. For example, did you know that they make an average of $108.24 an hour? That's $225,142 a year! Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What general advice would you give to an executive vice president marketing?

Tobias SellierTobias Sellier LinkedIn profile

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.
ScoreExecutive Vice President MarketingUS Average
Salary
10.0

Avg. Salary $225,142

Avg. Salary $59,228

Stability level
7.5

Growth rate 10%

Growth rate 0.3%

Diversity
3.1
Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 35.35%

male 64.65%

Age - 38
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38
Stress level
7.5

Stress level is high

7.1 - high

Complexity level
9.0

Complexity level is advanced

7 - challenging

Work life balance
3.5

Work life balance is poor

6.4 - fair

Executive vice president marketing career paths

Key steps to become an executive vice president marketing

  1. Explore executive vice president marketing education requirements

    Most common executive vice president marketing degrees

    Bachelor's

    73.3 %

    Master's

    16.6 %

    Associate

    5.3 %
  2. Start to develop specific executive vice president marketing skills

    SkillsPercentages
    Corporate Strategy9.31%
    Digital Marketing8.76%
    Product Development6.61%
    Revenue Growth6.10%
    Website Development4.64%
  3. Complete relevant executive vice president marketing training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New executive vice presidents marketing learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an executive vice president marketing based on U.S. Bureau of Labor Statistics data and data from real executive vice president marketing resumes.
  4. Research executive vice president marketing duties and responsibilities

    • Manage ROI through revenue & profit per page and revenue per customer type.
    • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
    • Launch SEM, SEO, online advertising, social campaign and daily deals.
    • Direct a successful SEO and link-building campaign to increase the website s credibility and drive traffic.
  5. Get executive vice president marketing experience

    Generally, it takes 8-10 years to become an executive vice president marketing. The most common roles before becoming an executive vice president marketing include marketing vice president, vice president team lead and senior vice president.
  6. Prepare your executive vice president marketing resume

    When your background is strong enough, you can start writing your executive vice president marketing resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an executive vice president marketing resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable executive vice president marketing resume templates

    Build a professional executive vice president marketing resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your executive vice president marketing resume.
    Executive Vice President Marketing Resume
    Executive Vice President Marketing Resume
    Executive Vice President Marketing Resume
    Executive Vice President Marketing Resume
    Executive Vice President Marketing Resume
    Executive Vice President Marketing Resume
    Executive Vice President Marketing Resume
    Executive Vice President Marketing Resume
    Executive Vice President Marketing Resume
  7. Apply for executive vice president marketing jobs

    Now it's time to start searching for an executive vice president marketing job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first executive vice president marketing job

Zippi

Are you an executive vice president marketing?

Share your story for a free salary report.

Average executive vice president marketing salary

The average executive vice president marketing salary in the United States is $225,142 per year or $108 per hour. Executive vice president marketing salaries range between $117,000 and $432,000 per year.

Average executive vice president marketing salary
$225,142 Yearly
$108.24 hourly

What am I worth?

salary-calculator

How do executive vice presidents marketing rate their job?

-/5

5 stars

4 stars

3 stars

2 stars

1 star

Executive vice president marketing reviews

profile
A zippia user wrote a review on Jun 2022
Cons

I am responsible for everything be it any side of the business


profile
A zippia user wrote a review on Nov 2019
Cons

It can be difficult to navigate through the ever changing market and competition as an independently owned business. I also have to spend a lot of time learning/teaching myself things that I need to know but could be spending my time on what i do best if I worked for another company such as web development and coding.


profile
A zippia user wrote a review on May 2019
Pros

Overseeing printing For direct mail. Packaging design Developing hot mail list.

Cons

Unreasonable deadlines.


Working as an executive vice president marketing? Share your experience anonymously.
Overall rating*
Career growth
Work/Life balance
Pay/Salary

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Browse executive management jobs