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Become An Executive Vice President Marketing

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Working As An Executive Vice President Marketing

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $139,000

    Average Salary

What Does An Executive Vice President Marketing Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become An Executive Vice President Marketing

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Executive Vice President Marketing Jobs

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Average Length of Employment
Marketing Director 3.0 years
Marketing Manager 2.9 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Top Careers Before Executive Vice President Marketing
Director 4.4%
President 4.2%
Top Careers After Executive Vice President Marketing
President 8.6%
Principal 5.6%
Consultant 4.0%

Do you work as an Executive Vice President Marketing?

Average Yearly Salary
$139,000
View Detailed Salary Report
$86,000
Min 10%
$139,000
Median 50%
$139,000
Median 50%
$139,000
Median 50%
$139,000
Median 50%
$139,000
Median 50%
$139,000
Median 50%
$139,000
Median 50%
$225,000
Max 90%
Best Paying Company
Planet Hollywood
Highest Paying City
Los Angeles, CA
Highest Paying State
Hawaii
Avg Experience Level
4.0 years
How much does an Executive Vice President Marketing make at top companies?
The national average salary for an Executive Vice President Marketing in the United States is $139,642 per year or $67 per hour. Those in the bottom 10 percent make under $86,000 a year, and the top 10 percent make over $225,000.

Real Executive Vice President Marketing Salaries

Job Title Company Location Start Date Salary
Executive Vice President, Internet Marketing Planet Hollywood International, Inc. Orlando, FL Jan 01, 2012 $350,000
Executive Vice President, Internet Marketing Planet Hollywood International, Inc. Orlando, FL Oct 14, 2011 $350,000
Executive Vice President, Marketing & Client Strategy Makena Capital Management, LLC Menlo Park, CA Jan 09, 2016 $300,000
EVP, National Marketing Live Nation Worldwide Inc. Beverly Hills, CA Sep 12, 2010 $269,640
EVP, Marketing and Strategy Procore Technologies Carpinteria, CA Oct 31, 2016 $225,000
Executive Vice President of Marketing and Sales Energie, LLC Wheat Ridge, CO Sep 26, 2013 $150,000
Executive Vice President, Marketing & Sales Color Imaging, Inc. Norcross, GA Sep 24, 2013 $150,000
Executive Vice President-Marketing John McNeil Studio, Inc. Berkeley, CA Sep 08, 2010 $150,000
Executive Vice President, Internet Marketing Planet Hollywood International, Inc. Orlando, FL Sep 21, 2013 $141,916
Senior Executive Vice President, Marketing Communi Biowish Technologies Inc. Chicago, IL Jul 18, 2012 $135,000
EVP, Client Solutions and Marketing Strategy Leap Media Solutions, LLC Old Saybrook, CT Nov 01, 2014 $120,000
Executive Vice President, Strategic Marketing Fidelity Brokerage Services LLC Smithfield, RI Oct 01, 2010 $117,458 -
$260,000
Executive Vice President of Publicity and Marketing DI Bonaventura Pictures, Inc. Los Angeles, CA Oct 10, 2016 $110,000

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Top Skills for An Executive Vice President Marketing

  1. Sales Strategies
  2. Revenue Growth
  3. Business Development
You can check out examples of real life uses of top skills on resumes here:
  • Conceived and implemented product based marketing/sales strategies and promotional campaigns that penetrated multiple markets and distribution channels.
  • Established marketing strategies and oversaw sales operations to achieve the company's market objectives, brand positioning and revenue growth goals.
  • Promoted to this position to manage and positively impact corporate strategy, business development, profitability and overall business performance.
  • Revamped and accelerated the new product development process.
  • Led team in development of sales planning and customer service processes, including forecasting, order management, and warranty.

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Top 10 Best States for Executive Vice Presidents Marketing

  1. New York
  2. Colorado
  3. Rhode Island
  4. New Jersey
  5. Virginia
  6. Delaware
  7. California
  8. Washington
  9. District of Columbia
  10. Pennsylvania
  • (1,944 jobs)
  • (523 jobs)
  • (118 jobs)
  • (732 jobs)
  • (673 jobs)
  • (86 jobs)
  • (4,747 jobs)
  • (776 jobs)
  • (197 jobs)
  • (626 jobs)

Executive Vice President Marketing Demographics

Gender

Male

60.2%

Female

33.3%

Unknown

6.5%
Ethnicity

White

64.2%

Hispanic or Latino

14.4%

Black or African American

10.5%

Asian

7.3%

Unknown

3.6%
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Foreign Languages Spoken

Spanish

28.6%

French

23.8%

German

9.5%

Arabic

9.5%

Portuguese

4.8%

Turkish

4.8%

Japanese

4.8%

Hindi

4.8%

Urdu

4.8%

Italian

4.8%
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Executive Vice President Marketing Education

Schools

New York University

11.4%

University of Pennsylvania

8.6%

University of Southern California

7.9%

Northwestern University

7.9%

Syracuse University

5.7%

Harvard University

5.7%

University of Phoenix

5.7%

University of Iowa

5.0%

University of Michigan - Ann Arbor

4.3%

American University

4.3%

Ohio State University

3.6%

University of Missouri - Columbia

3.6%

Michigan State University

3.6%

University of Texas at Austin

3.6%

University of Chicago

3.6%

Cornell University

3.6%

Pepperdine University

3.6%

Boston University

2.9%

University of California - Los Angeles

2.9%

Indiana University Bloomington

2.9%
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Majors

Business

27.6%

Marketing

20.0%

Finance

8.4%

Management

7.0%

Communication

6.6%

Political Science

3.8%

Economics

3.6%

Psychology

3.2%

Advertising

2.6%

History

2.2%

Public Relations

2.0%

Computer Science

1.8%

Journalism

1.6%

Accounting

1.6%

Education

1.4%

Health Care Administration

1.4%

Graphic Design

1.4%

Hospitality Management

1.4%

International Business

1.2%

English

1.2%
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Degrees

Bachelors

41.7%

Masters

32.9%

Other

16.0%

Associate

3.0%

Certificate

2.8%

Doctorate

2.4%

Diploma

0.9%

License

0.3%
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