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Executive vice president marketing skills for your resume and career

Updated January 8, 2025
5 min read
Quoted experts
Erin Steffes Ph.D.,
Erin Steffes Ph.D.
Below we've compiled a list of the most critical executive vice president marketing skills. We ranked the top skills for executive vice presidents marketing based on the percentage of resumes they appeared on. For example, 9.3% of executive vice president marketing resumes contained corporate strategy as a skill. Continue reading to find out what skills an executive vice president marketing needs to be successful in the workplace.

15 executive vice president marketing skills for your resume and career

1. Corporate Strategy

Here's how executive vice presidents marketing use corporate strategy:
  • Promoted to this position to manage and positively impact corporate strategy, business development, profitability and overall business performance.
  • Developed new product channels; reviewed corporate strategy and conducted competitive analyses.

2. Digital Marketing

Here's how executive vice presidents marketing use digital marketing:
  • Managed all traditional and digital marketing initiatives for the company.
  • Provided administrative support to VP Digital Marketing.

3. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how executive vice presidents marketing use product development:
  • Provided leadership for marketing, product management, product development, advanced engineering, innovation, and business development.
  • Revamped and accelerated the new product development process.

4. Revenue Growth

Here's how executive vice presidents marketing use revenue growth:
  • Established marketing strategies and oversaw sales operations to achieve the company's market objectives, brand positioning and revenue growth goals.
  • Created company growth strategy resulting in 400% revenue growth within an18 month period from 4 key lines of business.

5. Website Development

Here's how executive vice presidents marketing use website development:
  • Managed web team and was responsible for website development and maintenance, search marketing, metrics, and reporting.
  • Led website development, SEO, social media, and on-line programs with key vendors.

6. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how executive vice presidents marketing use business development:
  • Directed business development, deal organization, and building credibility and rapport with new and existing customer stakeholders.
  • Charged with new business development -seeking out new business opportunities, rebuilding outside relationships and partnership negotiations.

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7. EVP

EVP stands for "executive vice president," which is a position that oversees the majority of executive-level decisions. This position is just below that of the president of the company and often requires that vice presidents report to the EVP. This position requires a great deal of managerial training and efficient communication.

Here's how executive vice presidents marketing use evp:
  • Hired to EVP Advertising Director during management transitions.
  • Promoted from Corporate SVP to EVP after one year, based on accomplishments.

8. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how executive vice presidents marketing use market research:
  • Introduced market research, customer segmentation and business planning processes to create metrics-driven culture of constant improvement.
  • Led market research, positioning, packaging, pricing, distribution, demand forecasting and P&L development.

9. SEO

Here's how executive vice presidents marketing use seo:
  • Integrated E Marketing: Set strategic direction for all SEM and SEO sales and Google strategy.
  • Launched new passport photo expansion which includes SEM, SEO, print materials including flyers, bounce-backs and new store signage.

10. Brand Marketing

Here's how executive vice presidents marketing use brand marketing:
  • Developed, implemented and managed all global brand marketing and sales revenue in excess of $30 Million annually.
  • Championed creative brand marketing initiatives, including seminars with partners, customers and associates and speaking engagements on industry practices.

11. CMO

A chief marketing officer is a senior corporate executive responsible for handling activities of an organization that involves creating, communicating, and delivering offerings of value to customers, clients, or business partners. The role of chief marketing officer requires skills in creativity, strategy, and financial awareness. This individual must also be a marketer with the ability to lead and drive branding and marketing efforts. This role's primary objective involves assisting an organization in increasing its revenues by establishing a marketing plan that promotes a competitive advantage.

Here's how executive vice presidents marketing use cmo:
  • Crafted and delivered the business's long-range strategic Brand Platform, adopted by CMO.
  • Managed CMO communications, including redesign of internal Marketing communications platform.

12. R

R is a free software environment and a language used by programmers for statistical computing. The R programming language is famously used for data analysis by data scientists.

Here's how executive vice presidents marketing use r:
  • Key customers included: Walmart, Target, Best Buy, Amazon, GameStop, and Toys R Us.
  • Run linear/logistic regression models in R and SPSS.

13. Customer Acquisition

Here's how executive vice presidents marketing use customer acquisition:
  • Developed successful customer acquisition strategies that demonstrated GSN's ability to improveclient brand through entertaining, user-friendly service.
  • Redesigned web site and instituted all online marketing, search, and customer acquisition activities.

14. SEM

Search Engine Marketing, SEM, is a set of digital marketing tools, techniques, and strategies that help optimize website and page visibility and reach potential website visitors through search engine result pages (SERPs). The aim is to appear more and better positioned among the search results when an Internet user searches for the brand keywords.

Here's how executive vice presidents marketing use sem:
  • Developed integrated content while overseeing digital agency for website management and optimization of SEO, SEM.
  • Managed website development/content and SEM strategies for corporate and divisional sites.

15. ROI

Here's how executive vice presidents marketing use roi:
  • Invented Marketing Scorecard that at a glance showed ownership their ROI on the Marketing plan.
  • Created company's first online marketing program, resulting in Marketing ROI of 373%.
top-skills

What skills help Executive Vice Presidents Marketing find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on executive vice president marketing resumes?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Entry-level marketing positions span a wide range of responsibilities, and as such, there are many different skill sets depending on the job itself. For example, many recent grads will pursue a position in digital marketing wherein proficiencies in search engine optimization, online advertising, web design, and data analytics are key skill sets. On the other hand, many recent grads pursue a career in sales wherein proficiencies in business development, networking, personal selling, and data analytics are valued. Someone hiring for a general marketing coordinator position would likely look for a candidate with a solid understanding of marketing theory and excellent critical and creative thinking skills.

What soft skills should all executive vice president marketings possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What hard/technical skills are most important for executive vice president marketings?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What executive vice president marketing skills would you recommend for someone trying to advance their career?

Stephanie DellandeStephanie Dellande LinkedIn profile

Professor, Menlo College

Taking a gap year is a deliberate act, not flying by the seat of one's pants, i.e., just figuring things out as you go along. It entails establishing a plan prior to that year. Determining how the time will be spent is key to realizing a successful outcome. It is highly recommended to have a strategy on the specifics of what will be done during the year; otherwise, risk being unproductive. Reasons for taking a gap year are varied. Perhaps to reflect (on the past, present, future), ponder potential goals, and/or recalibrate. It is also a viable way to manage burnout. The gap year offers an opportunity to travel (experience other cultures), volunteer (for a cause of interest), learn new skills by experimenting with different types of jobs, etc. However, a gap year is not without its pitfalls. For example, it may be difficult going back to regular life, reinforcing the importance of having a plan at the outset.

What type of skills will young executive vice president marketings need?

Dr. Donald SiegelDr. Donald Siegel LinkedIn profile

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for an executive vice president marketing stand out to employers?

Ira Harris Ph.D.Ira Harris Ph.D. LinkedIn profile

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.
Do you want to know more?
Read more about what experts have to say about executive vice president marketing

List of executive vice president marketing skills to add to your resume

Executive vice president marketing skills

The most important skills for an executive vice president marketing resume and required skills for an executive vice president marketing to have include:

  • Corporate Strategy
  • Digital Marketing
  • Product Development
  • Revenue Growth
  • Website Development
  • Business Development
  • EVP
  • Market Research
  • SEO
  • Brand Marketing
  • CMO
  • R
  • Customer Acquisition
  • SEM
  • ROI
  • Direct Reports
  • In-House
  • Trade Shows
  • Sales Growth
  • Travel Arrangements
  • Strategic Plan
  • Business Model
  • Facebook
  • B2C
  • Business Plan
  • Corporate Communications
  • Product Management
  • Strategic Direction
  • Rebranding
  • Twitter
  • Distribution Channels
  • Press Releases
  • Customer Retention
  • Executive Management
  • Account Management
  • PPC
  • Expense Reports
  • Credit Card
  • Product Line
  • Media Planning
  • Brand Development
  • Sales Training
  • Saas
  • Channel Marketing
  • B2B Marketing
  • EBITDA
  • HR
  • Marketing Analytics
  • Value Proposition

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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