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What does an executive vice president of sales do?

Updated January 8, 2025
9 min read
Quoted expert
Bill Thorne

An executive vice president of sales is responsible for monitoring the sales operations and performance of a company and ensuring that the sales targets are met. Executive vice presidents of sales coordinate with sales executives to identify business opportunities that would generate more clients and increase business revenues. They also conduct data and statistical analysis to determine current market trends and public demands and enhance the features of the business services to meet the client's requirements.

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Executive vice president of sales responsibilities

Here are examples of responsibilities from real executive vice president of sales resumes:

  • Manage and coordinate CRM across several functional areas.
  • Establish and implement procedures for managing opportunities and forecasting dependable pipeline for SaaS software product lines.
  • Lead the transformation of HAN from an in-office/point-of-care healthcare marketing provider to a fully integrate care management technology platform, PatientPoint.
  • Identify the value and ROI on viewer involvement and fan engagement.
  • Develop SaaS application that reduce internal processing time from 13 hours to 17 minutes.
  • Provide advertisers with statistics and analysis to help maximize the ROI of their digital ad campaigns.
  • Perform sales track forecasting and tracking; compile RFP solicitations and create sales presentations for prospective clients.
  • Develop and implement several new sales approaches, a new CRM, and new sales structures to ensure growth.
  • Prepare RFP's, sales quotation proposals, correspondence, shorthand transcription, mailings, back-up for switchboard operator.
  • Lead the transformation of HAN from an in-office/point-of-care healthcare marketing provider to a fully integrate care management technology platform, PatientPoint.
  • Set targets, monitor, review and initiate action plans to achieve target KPI's.

Executive vice president of sales skills and personality traits

We calculated that 11% of Executive Vice Presidents Of Sales are proficient in CRM, Sales Process, and Client Relationships. They’re also known for soft skills such as Analytical skills, Communication skills, and Customer-service skills.

We break down the percentage of Executive Vice Presidents Of Sales that have these skills listed on their resume here:

  • CRM, 11%

    Managed and coordinated CRM across several functional areas.

  • Sales Process, 11%

    Recruited to develop new sales process for procurement and donor platform utilized by faith-based, non-profit organizations.

  • Client Relationships, 10%

    Developed long-term, loyal client relationships notwithstanding multiple changes in buyer/management transitions.

  • Revenue Growth, 5%

    Identified and implemented 30% revenue growth strategy by collaborating with domestic and international teams, successfully growing business.

  • Funnel Management, 5%

    Exercised disciplined business planning, lead generation, funnel management, and territory reviews with sales leadership.

  • C-Level, 4%

    Provided a bridge to making initial discussions with important C-Level industry executives.

"crm," "sales process," and "client relationships" are among the most common skills that executive vice presidents of sales use at work. You can find even more executive vice president of sales responsibilities below, including:

Analytical skills. To carry out their duties, the most important skill for an executive vice president of sales to have is analytical skills. Their role and responsibilities require that "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." Executive vice presidents of sales often use analytical skills in their day-to-day job, as shown by this real resume: "standardized training program, implemented clear performance standards, and improved use of the crm database. "

Communication skills. Another soft skill that's essential for fulfilling executive vice president of sales duties is communication skills. The role rewards competence in this skill because "sales managers need to work with colleagues and customers, so they must be able to communicate clearly." According to an executive vice president of sales resume, here's how executive vice presidents of sales can utilize communication skills in their job responsibilities: "created and managed customer tours for trade shows including communication of strategic messaging and target marketing. "

Customer-service skills. This is an important skill for executive vice presidents of sales to perform their duties. For an example of how executive vice president of sales responsibilities depend on this skill, consider that "when helping to make a sale, sales managers must listen and respond to the customer’s needs." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of an executive vice president of sales: "led development of standardized sales presentations and customer information materials. ".

Leadership skills. A big part of what executive vice presidents of sales do relies on "leadership skills." You can see how essential it is to executive vice president of sales responsibilities because "sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals." Here's an example of how this skill is used from a resume that represents typical executive vice president of sales tasks: "introduced leadership improvement concepts relevant to the issues facing the start-up and coached and mentored the senior management. "

Most common executive vice president of sales skills

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Compare different executive vice presidents of sales

Executive vice president of sales vs. Director new business development

A director of new business development is in charge of spearheading new programs and procedures, ensuring efficiency and smooth workflow. It is their duty to set goals and objectives in adherence to the company's vision and mission, establishing guidelines, allocating budgets, and overseeing the progress of all efforts. Furthermore, as a director of new business development, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

The annual salary of directors new business development is $47,415 lower than the average salary of executive vice presidents of sales.While their salaries may differ, the common ground between executive vice presidents of sales and directors new business development are a few of the skills required in each roleacirc;euro;trade;s responsibilities. In both careers, employee duties involve skills like crm, sales process, and revenue growth.

While similarities exist, there are also some differences between executive vice presidents of sales and director new business development. For instance, executive vice president of sales responsibilities require skills such as "client relationships," "funnel management," "market strategy," and "financial services." Whereas a director new business development is skilled in "project management," "business strategies," "treasury," and "corporate clients." This is part of what separates the two careers.

Directors new business development tend to make the most money working in the energy industry, where they earn an average salary of $126,576. In contrast, executive vice presidents of sales make the biggest average salary, $163,719, in the technology industry.On average, directors new business development reach similar levels of education than executive vice presidents of sales. Directors new business development are 1.6% more likely to earn a Master's Degree and 1.2% more likely to graduate with a Doctoral Degree.

Executive vice president of sales vs. Senior sales director

A senior sales director is in charge of spearheading and overseeing the sales operations in a company, prioritizing customer satisfaction and profit growth. Their responsibilities revolve around developing strategies to reach sales targets, devising and defining sales objectives, coordinating with fellow directors and managers, and creating extensive sales reports. Furthermore, as a senior sales director, it is essential to lead and encourage the team to reach sales goals, all while adhering to the company's policies and regulations.

Senior sales director positions earn lower pay than executive vice president of sales roles. They earn a $33,090 lower salary than executive vice presidents of sales per year.Only some things about these jobs are the same. Take their skills, for example. Executive vice presidents of sales and senior sales directors both require similar skills like "crm," "sales process," and "revenue growth" to carry out their responsibilities.

While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that executive vice president of sales responsibilities requires skills like "client relationships," "market strategy," "financial services," and "revenue generation." But a senior sales director might use other skills in their typical duties, such as, "customer satisfaction," "digital transformation," "sales management," and "product knowledge."

On average, senior sales directors earn a lower salary than executive vice presidents of sales. Some industries support higher salaries in each profession. Interestingly enough, senior sales directors earn the most pay in the manufacturing industry with an average salary of $130,551. Whereas executive vice presidents of sales have higher pay in the technology industry, with an average salary of $163,719.senior sales directors earn similar levels of education than executive vice presidents of sales in general. They're 1.5% less likely to graduate with a Master's Degree and 1.2% more likely to earn a Doctoral Degree.

What technology do you think will become more important and prevalent for Executive vice presidents of sales in the next 3-5 years?

Bill ThorneBill Thorne LinkedIn profile

Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRF, National Retail Federation

COVID-19 has accelerated the trends we've seen over the past few years as retailers reimagine the customer experience, blending online and offline channels. Mobile apps provide in-store wayfinding and augmented reality to allow customers to quickly search products and identify their exact locations in the store. Additionally, many retailers offer Buy Online, Pick-up In-Store (BOPIS), or curbside pickup options so that customers can pay and checkout with minimal or no contact. We expect retailers will continue to use a variety of tools to help shoppers find the items they need and want.

Executive vice president of sales vs. National sales director

A national sales director is responsible for monitoring the sales targets and performance of the sales force across the country's regions. National sales directors handle the execution and release of goods and services according to market trends and public demands. They strategize on related business opportunities to identify additional resources that would increase the company's revenue and profitability. A national sales director conducts data and statistical analysis to determine pricing techniques, considering the availability of supplies and its market demands.

On average, national sales directors earn lower salaries than executive vice presidents of sales, with a $58,022 difference per year.By looking over several executive vice presidents of sales and national sales directors resumes, we found that both roles require similar skills in their day-to-day duties, such as "crm," "sales process," and "client relationships." But beyond that, the careers look very different.

Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from executive vice president of sales resumes include skills like "market strategy," "financial services," "cloud," and "sales strategy," whereas a national sales director is more likely to list skills in "healthcare," "salesforce," "sales management," and "sales targets. "

National sales directors make a very good living in the pharmaceutical industry with an average annual salary of $110,884. On the other hand, executive vice presidents of sales are paid the highest salary in the technology industry, with average annual pay of $163,719.When it comes to education, national sales directors tend to earn similar degree levels compared to executive vice presidents of sales. In fact, they're 3.5% less likely to earn a Master's Degree, and 0.4% less likely to graduate with a Doctoral Degree.

Executive vice president of sales vs. Regional sales director

A regional sales director is responsible for monitoring sales quotas for a specific area or region, developing sales strategies, and adjusting existing techniques to increase revenues and achieve its profitability goals. Regional sales directors manage marketing campaigns, analyze current market trends to meet consumer demands, plan promotional events, handle employees' sales training programs, and coordinate with multiple sales teams to implement effective sales processes. A regional sales director must have excellent leadership and communication skills, especially managing customers' inquiries and concerns and resolving complaints.

Regional sales directors tend to earn a lower pay than executive vice presidents of sales by an average of $40,318 per year.While both executive vice presidents of sales and regional sales directors complete day-to-day tasks using similar skills like crm, sales process, and client relationships, the two careers vary in some skills.Each job also requires different skills to carry out their responsibilities. An executive vice president of sales uses "market strategy," "financial services," "cloud," and "sales strategy." Regional sales directors are more likely to have duties that require skills in "regional sales," "healthcare," "customer service," and "sales management. "The pharmaceutical industry tends to pay the highest salaries for regional sales directors, with average annual pay of $157,646. Comparatively, the highest executive vice president of sales annual salary comes from the technology industry.regional sales directors reach similar levels of education compared to executive vice presidents of sales, in general. The difference is that they're 2.8% more likely to earn a Master's Degree, and 0.3% more likely to graduate with a Doctoral Degree.

Types of executive vice president of sales

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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