The job of an external relations director is to create the corporate identity of a company through new media and traditional channels. To do this, you are to oversee the editing and writing of events, speeches, scripts and shareholder documents, interviews, and other external communication. Building and generating communications to maintain a positive image of the company, especially in case of unforeseen situations or problematic situations, is your responsibility. You are to work with the manager in marketing, legal documents, advertising, financial advisory, and top executive. You are also to review public communications to ensure consistent brand message and identity.
The responsibility of the director is to make sure the communication budget is managed and monitored well. You are to develop relationships and connections with your business contacts, public officials, government regulators, and investors to maintain the reputation of the company. Ability to lead, organization skills, ability to settle media conflict and communication skills must be possessed before becoming an external relations director. The average salary of an external relations director annually is $110,000, with a bachelor's degree in Public relations or other related fields.
There is more than meets the eye when it comes to being an external relations director. For example, did you know that they make an average of $53.21 an hour? That's $110,673 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 6,300 job opportunities across the U.S.
There are certain skills that many external relations directors have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed communication skills, leadership skills and organizational skills.
When it comes to the most important skills required to be an external relations director, we found that a lot of resumes listed 10.1% of external relations directors included project management, while 8.5% of resumes included external relations, and 7.9% of resumes included oversight. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the external relations director job title. But what industry to start with? Most external relations directors actually find jobs in the education and non profits industries.
If you're interested in becoming an external relations director, one of the first things to consider is how much education you need. We've determined that 64.8% of external relations directors have a bachelor's degree. In terms of higher education levels, we found that 19.6% of external relations directors have master's degrees. Even though most external relations directors have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become an external relations director. When we researched the most common majors for an external relations director, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on external relations director resumes include doctoral degree degrees or associate degree degrees.
You may find that experience in other jobs will help you become an external relations director. In fact, many external relations director jobs require experience in a role such as internship. Meanwhile, many external relations directors also have previous career experience in roles such as development director or executive director.