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Fabletics history
Fabletics company history timeline
Fabletics launched in 2013, and was co-founded by Adam Goldenberg, Don Ressler, and Kate Hudson.
In 2015, under the umbrella of fashion incubator TechStyle Fashion Group, Fabletics was its fastest-growing label.
In the fall of 2015, Fabletics expanded to brick and mortar retail with its first store in Bridgewater, New Jersey.
In May 2017, the company announced a collaboration with singer Demi Lovato in support of the United Nations Foundation's Girl Up campaign.
In September 2017, Fabletics announced its first line of official footwear including slip-ons, lifestyle sneakers, and workout shoes.
In October 2018, Fabletics announced a partnership with Varsity Spirit, making Fabletics Varsity's official activewear partner.
In April 2020, Fabletics expanded to menswear, signing Kevin Hart as an investor and the face of the new brand.
In October 2020, Fabletics announced a long-term partnership with Hydrow, the at-home rower with live and on-demand athlete-led workouts.
In 2020, Fabletics announced that it had surpassed $500 million in annual revenue and has more than 2 million VIP members.
As of 2020, Fabletics has established carbon neutrality at all of its stores, transitioned away from plastic shipment bags to recycled, biodegradable and reusable polybags and launched an eco-conscious capsule for Earth Day 2020 made entirely from recycled or upcycled materials.
In April 2021, Kevin and Eniko Hart released the Hart Collection, the brand's first capsule designed for men and women.
A Fabletics spokesperson said the brand vowed to do "everything in [their] power to further remedy the situation". Production at Hippo Knitting stopped on May 3, 2021.
In October 2021, Fabletics opened its first non-US store in Berlin which was followed uby the company's first UK store, an experiential pop-up, on London's Regent Street.
In November 2021, Fabletics began working with college athletes and tournaments to grow its men's business.
The company expanded into retail resale with ThredUp, in 2021.
In 2021, Tough Mudder chose Fabletics as its "active lifestyle" partner.
In January 2022, Fabletics announced that Kate Hudson would be transitioning from principal face of the brand to an advisory role.
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Fabletics competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Gap Inc. | 1969 | $15.1B | 117,000 | 33 |
| Abercrombie & Fitch Co | 1892 | $4.9B | 44,000 | 2,302 |
| GUESS | 1981 | $3.0B | 14,701 | 308 |
| Fashion Nova | 2006 | $4.3M | 600 | 68 |
| South Moon Under | 1968 | $48.4M | 25 | - |
| C. Wonder | 2011 | - | 350 | - |
| Ten Thousand Villages | - | $1.0M | 25 | 10 |
| Talk of The Walk | - | $2.6M | 25 | - |
| Talbots | 1947 | $1.3B | 8,737 | 6 |
| Kenneth Cole | 1982 | $2.4M | 15 | - |
Fabletics history FAQs
Zippia gives an in-depth look into the details of Fabletics, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Fabletics. The employee data is based on information from people who have self-reported their past or current employments at Fabletics. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Fabletics. The data presented on this page does not represent the view of Fabletics and its employees or that of Zippia.
Fabletics may also be known as or be related to Fabletics, Fabletics LLC and Fabletics, LLC.