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Fanatics history
Fanatics company history timeline
Formed in 1995, Fanatics, Inc. was originally started when brothers Alan and Mitch Trager opened Football Fanatics, a brick-and-mortar storefront in the Orange Park Mall, focused on the Jacksonville Jaguars and local collegiate team merchandise.
By 1997, a second store had opened in the Avenues Mall.
Brent Trager focused on achieving an online presence for the retail company, hiring its first dedicated e-commerce focused employee in early 2000.
The first acquisition (2006) was Richard Perel's Marketsville, Inc. sports websites which included the top college e-commerce property CollegeFootballStore.com.
In 2012, Rubin purchased Fanatics outright from eBay, along with a 70% stake in Rue La La and ShopRunner, and formed the umbrella company Kynetic as a parent company.
As of April 2014, Doug Mack is the CEO of the company, which currently has about 1,800 employees.
As of June 2014, Fanatics was valued at $3.1 billion.
Fanatics was ranked #42 in the Internet Retailer Top 500 in 2014.
Since 2016, Andy and Devon Noel Lee have produced YouTube videos twice a week with regular live streams and exclusive premium content for channel members.
In April 2017, Fanatics bought sportswear and merchandise manufacturer Majestic Athletic from VF Corporation.
In September 2017, Fanatics closed a $1 billion round of fundraising led by Softbank, with participation from the NFL and MLB. As of that year, Fanatics was expected to produce $2.2 billion in annual revenue.
On January 29, 2019, it was announced that Fanatics and Walmart reached a deal to start selling its apparel on Walmart's website.
The deal was a move to replace Majestic as the MLB provider beginning with the 2020 season, after Fanatics had signed an agreement with Under Armour; MLB's Under Armour uniform contract deal fell through, and Nike took over said contract in 2020 instead.
In January 2022, they announced they adquired Topps for 500 million USD.
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Fanatics competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| American Eagle Outfitters | 1977 | $5.3B | 37,000 | 1,172 |
| Nordstrom | 1901 | $15.0B | 74,000 | 679 |
| Steve Madden | 1990 | $2.3B | 3,800 | 175 |
| Crocs | 2002 | $4.1B | 4,000 | 229 |
| VF | 1899 | $10.5B | 50,000 | 1,092 |
| Sears Holdings | 2005 | $1.4B | 85,000 | 673 |
| The TJX Companies | 1987 | $56.4B | 270,000 | 4,093 |
| Bonobos | 2007 | $20.0M | 551 | - |
| Aeropostale | 1987 | $1.8B | 21,007 | 722 |
| Shoe Carnival | 1978 | $1.2B | 2,300 | 667 |
Fanatics history FAQs
Zippia gives an in-depth look into the details of Fanatics, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Fanatics. The employee data is based on information from people who have self-reported their past or current employments at Fanatics. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Fanatics. The data presented on this page does not represent the view of Fanatics and its employees or that of Zippia.
Fanatics may also be known as or be related to Fanatics, Fanatics Inc, Fanatics Inc., Fanatics, Inc. and Lids.