Draftfcb history

He tried on various occasions to obtain a job with the research department of Lord & Thomas' San Francisco office in the early 1930's, but without success.

So in 1934 Foote opened up his own firm, Yeomans & Foote, only to find the competition within the industry too intense for the small company to survive.

Cone left Getchell and returned to Lord & Thomas in 1936 as manager of the agency's San Francisco office.

Foote accepted the job, but when Getchell died in 1938 the firm was dissolved and Foote was once again seeking employment.

He remained on the West Coast until 1941 when Albert Lasker asked him to move to New York to help out with a new campaign for Lucky Strikes.

A January 4, 1943, Time magazine article commented that, "To the advertising world it was almost as if Tiffany had announced that from now on it would be known as Jones, Smith & Johnson."

By 1946 the new firm of Foote, Cone & Belding had answered its critics and had proven itself the suitable heir of Lord & Thomas.

In 1948 George Hill died.

In 1951 the company lost the Pepsodent account to McCann-Erickson, leaving FCB without the two accounts (Pepsodent and American Tobacco) that had been the bedrock of Lord & Thomas' business.

Then, in 1955, General Motors withdrew the Frigidaire account from Foote, Cone & Belding and took its business elsewhere.

In the winter of 1959 the last Edsel crossed the assembly line.

1962: Foote, Cone & Belding goes public.

In 1963, Foote, Cone & Belding began to offer stock and went public.

By 1969 the company was responsible for $110 million worth of advertising time on television.

In June 1977 Fairfax Cone died.

The year 1984 was especially lucrative because Levi Strauss and a number of other major clients substantially increased their advertising budgets to meet the demand created by the Los Angeles Olympics.

The fiscal strain of this expansion was felt in 1985 and made even worse by the fact that many clients, preparing for a more sluggish economy and a drop in sales following the Olympics, reduced expenditures for advertisements.

In 1988 Publicis S.A., an international advertising agency with offices in 19 countries and more than 100 subsidiaries, entered into a global alliance with FCB. Under the terms of the agreement, Publicis would represent clients in Europe, Africa, and the Middle East.

Reorganized into Three Operating Units, 1996

Within FCB, a new, fully owned and controlled network in Europe was formed. It included the Wilkens International network, acquired in January 1997, and four large FCB operations.

In 2000, it had more than 190 offices serving clients in 102 countries.

The Interpublic Group of Companies came to its rescue and completed its $2.1 billion acquisition in 2001.

Foote, Cone & Belding, a.k.a. It is owned by Interpublic Group and was merged in 2006 with Draft Worldwide, adopting the name Draftfcb.

Draftfcb won more than 345 awards globally in 2010, including six best workplace honors for Draftfcb Chicago.

In 2013, Draftfcb won the Facebook Blue Studio Award for OREO "Daily Twist." Draftfcb won three Reggie Awards for OREO 100th Birthday Celebration, Sharpie and Taco Bell.

On 10 March 2014, the agency was renamed as FCB, six months after the appointment of worldwide CEO Carter Murray.

FCB won 36 awards at the 2015 Lions Festival including one Grand Prix, 10 Gold, nine Silver and 16 Bronze.