Feld Entertainment CEO and leadership

Lorraine Buck is a Marketing leader who uses ingenuity to deliver results and never, ever stops learning. Lorraine possesses a complementary mix of business and creative interests with real-world experience that spans from large global Fortune 500 companies to smaller entities. Having built her expertise over 20+ years working on both the client and agency sides, Lorraine honed her strategic discipline and creative sensibilities at top-tier companies (Smucker’s, Sunbeam, Newell Rubbermaid) and leading communications firm (Ketchum) running a roster of blue chip brands (Kodak, Philips, Wendy’s).Lorraine has designed and deployed game-changing strategies from multi-platform marketing and communications plans to managing creative and building high-performing teams. This all adds up to bringing a nimble approach to brand challenges that innovates and pushes through layers quickly, propelling revenue faster. Most recently, Lorraine has been part of the world’s leader in live family entertainment, Feld Entertainment (Disney on Ice, Monster Jam, Marvel Universe LIVE!, Jurassic World Live Tour), where she has launched brand-new properties and repositioned existing shows through emotive branding and creating relevant brand experiences in the entertainment space.