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Become A Field Director

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Working As A Field Director

  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Thinking Creatively
  • Getting Information
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $213,794

    Average Salary

What Does A Field Director Do

Public relations managers plan and direct the creation of material that will maintain or enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.

Duties

Public relations managers typically do the following:

  • Write press releases and prepare information for the media
  • Identify main client groups and audiences and determine the best way to reach them
  • Designate an appropriate spokesperson or information source for media inquiries
  • Help clients communicate effectively with the public
  • Develop their organization's or client’s corporate image and identity
  • Assist and inform an organization’s executives and spokespeople
  • Devise advertising and promotion programs
  • Assign, supervise, and review the activities of staff

Fundraising managers typically do the following:

  • Manage progress towards achieving an organization’s fundraising goals
  • Develop and carry out fundraising strategies
  • Identify and contact potential donors
  • Create and plan different events that can generate donations
  • Meet face-to-face with highly important donors
  • Apply for grants
  • Assign, supervise, and review the activities of staff

Public relations managers review press releases and sponsor corporate events to help maintain and improve the image of their organization or client.

Public relations managers help to clarify their organization’s point of view to its main audience through media releases and interviews. They observe social, economic, and political trends that might ultimately affect their organization, and they recommend ways to enhance the firm's image based on those trends. For example, in response to a growing concern about the environment, the public relations manager for an oil company may create a campaign to publicize its efforts to develop cleaner fuels.

In large organizations, public relations managers often supervise a staff of public relations specialists. They also work with advertising, promotions, and marketing managers to ensure that advertising campaigns are compatible with the image the company or client is trying to portray. For example, if a firm decides to emphasize its appeal to a certain group, such as young people, the public relations manager needs to make sure that current advertisements are well received by that group.

In addition, public relations managers may handle internal communications, such as company newsletters, and may help financial managers produce an organization’s reports. They may also draft speeches, arrange interviews, and maintain other forms of public contact to help the organization’s top executives.

Public relations managers must be able to work well with many types of specialists to report the facts accurately. In some cases, the information they write has legal consequences. As a result, they must work with the company's or client's lawyers to be sure that the information they release is both legally accurate and clear to the public.

Fundraising managers oversee campaigns and events intended to bring in donations for their organization. Many organizations that employ fundraisers rely heavily on the donations they gather in order to run their operations.

Fundraising managers usually decide which fundraising techniques are necessary in a certain situation. Common techniques may include annual campaigns, capital campaigns, planned giving, or major gifts. In addition, social media has created a new avenue for fundraising managers to connect with more potential donors and to spread their organization’s message.

Those who work on annual campaigns focus heavily on contacting donors who have given in the past, and request that they give again. Finding new contacts for future donations is also a component of a successful annual campaign.

Capital campaigns are different; they are generally used to raise money over a shorter time period and for a specific project, such as the construction of a new building at a university.

Fundraisers who spend most of their time on planned giving must have specialized training in taxes regarding gifts of stocks, bonds, charitable annuities, and real estate bequests in a will. Major gifts are a feature of many different campaigns and are generally requested in person given the large value of the potential donation.

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How To Become A Field Director

Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.

Education

For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.

Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.

Licenses, Certifications, and Registrations

Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.

The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.

The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.

Work Experience in a Related Occupation

Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.

Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.

Important Qualities

Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.

Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.

Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.

Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.

Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.

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Field Director Videos

Extra Credits - So You Want To Be a Game Designer - Career Advice for Making Games

@ProjectVeritas_ : Jim Moran's (D-Va.) Field Director Conspires to Commit Voter Fraud, Forge Docs

A Day In The Life: Marketing Manager

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Field Director Demographics

Gender

Male

64.4%

Female

33.6%

Unknown

2.0%
Ethnicity

White

64.8%

Hispanic or Latino

12.9%

Black or African American

12.4%

Asian

6.1%

Unknown

3.8%
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Foreign Languages Spoken

Spanish

52.5%

French

15.7%

Portuguese

4.5%

Mandarin

3.0%

Italian

3.0%

German

3.0%

Arabic

3.0%

Hebrew

2.0%

Chinese

2.0%

Vietnamese

1.5%

Russian

1.5%

Greek

1.5%

Japanese

1.5%

Swahili

1.0%

Korean

1.0%

Tagalog

1.0%

Basque

0.5%

Dutch

0.5%

Turkish

0.5%

Catalan

0.5%
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Field Director Education

Schools

George Washington University

9.9%

Syracuse University

7.1%

Florida State University

6.7%

University of Phoenix

6.0%

American University

5.6%

Michigan State University

5.2%

Ohio State University

5.2%

University of Iowa

5.2%

Western Michigan University

5.2%

Pennsylvania State University

4.4%

New York University

4.4%

George Mason University

4.4%

Marquette University

4.4%

University of New Hampshire

4.0%

University of Southern California

4.0%

West Virginia University

4.0%

Oregon State University

4.0%

Illinois State University

3.6%

Virginia Commonwealth University

3.6%

Temple University

3.6%
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Majors

Political Science

33.4%

Business

13.2%

Communication

5.5%

Law

4.9%

Public Administration

3.9%

History

3.8%

Marketing

3.6%

Anthropology

3.3%

Management

3.2%

Psychology

3.2%

Criminal Justice

2.7%

Sociology

2.6%

Public Relations

2.5%

Economics

2.4%

English

2.3%

Education

2.2%

Finance

2.1%

International Relations

2.0%

Liberal Arts

1.6%

Social Work

1.6%
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Degrees

Bachelors

51.6%

Masters

23.8%

Other

13.9%

Doctorate

5.7%

Associate

2.5%

Certificate

2.1%

Diploma

0.4%
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Field Director Videos

Extra Credits - So You Want To Be a Game Designer - Career Advice for Making Games

@ProjectVeritas_ : Jim Moran's (D-Va.) Field Director Conspires to Commit Voter Fraud, Forge Docs

A Day In The Life: Marketing Manager

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Real Field Director Salaries

Job Title Company Location Start Date Salary
Global Ifield Director Baker Hughes Incorporated Houston, TX Jun 05, 2013 $268,800
Global Ifield Director Baker Hughes Incorporated Houston, TX May 06, 2013 $268,800
Lab Automation & Field Applications Director Becton, Dickinson and Company MD Jan 12, 2016 $159,744
Director-Field Recruiting J. Crew Group Inc. New York, NY Sep 27, 2010 $135,000
Field Human Resources Director Doctors Without Borders/Medecins Sans Frontieres (MSF) New York, NY Mar 31, 2015 $134,000
Field Director Precision Global Consulting, Inc. New York, NY Jul 01, 2012 $124,800
Director, Embedded Strategic Field Appl.Engr. Super Micro Computer, Inc. San Jose, CA Oct 01, 2012 $117,166 -
$120,000
Director, Embedded Strategic Field Appl.Engr Super Micro Computer, Inc. San Jose, CA Oct 01, 2012 $117,160 -
$120,000
Director Field Security and Survillience Us Loss Prevention Inc. Houston, TX Jul 30, 2012 $95,000
Director Field Security and Surviellance Mas Amin 1419 Inc. Houston, TX Jan 17, 2012 $94,000
Market Research Field Director Lieberman Research Worldwide, Inc. Los Angeles, CA Sep 01, 2010 $80,000
Director of Colorado Academy Field Hockey Colorado Academy Denver, CO Aug 01, 2014 $70,958
Director of Colorado Academy Field Hockey Colorado Academy Denver, CO Aug 15, 2014 $70,958
Director of Colorado Academy Field Hockey Colorado Academy Denver, CO Jun 29, 2016 $68,370
Director, Geology Field Program The Curators of The University of Missouri Columbia, MO Sep 01, 2012 $68,200
Director of Colorado Academy Field Hockey Colorado Academy Denver, CO Jul 01, 2015 $56,349
Director of Colorado Academy Field Hockey Colorado Academy Denver, CO Jun 23, 2014 $56,349

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Top Skills for A Field Director

  1. Voter Registration
  2. Outreach
  3. Grassroots Efforts
You can check out examples of real life uses of top skills on resumes here:
  • Managed voter registration field plan, organized and directed voter identification program including volunteer recruitment for phone banks and canvassing.
  • Developed outreach plans, public participation models and policy around bank accountability, consumer lending law reform and foreclosure mediation issues.
  • Organized grassroots efforts in 8.5 counties and established a base of 220 volunteers to help with the campaign.
  • Managed a GOTV effort that resulted in turnout as high as 32% and precinct results from 55 - 62%.
  • Key Achievements - Achieved 34% revenue growth for Illinois in 2009.

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Top 10 Best States for Field Directors

  1. District of Columbia
  2. New York
  3. Rhode Island
  4. Virginia
  5. Colorado
  6. New Jersey
  7. California
  8. Massachusetts
  9. North Carolina
  10. Washington
  • (177 jobs)
  • (487 jobs)
  • (25 jobs)
  • (229 jobs)
  • (135 jobs)
  • (159 jobs)
  • (1,042 jobs)
  • (326 jobs)
  • (203 jobs)
  • (153 jobs)

Top Field Director Employers

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Jobs From Top Field Director Employers

Field Director Videos

Extra Credits - So You Want To Be a Game Designer - Career Advice for Making Games

@ProjectVeritas_ : Jim Moran's (D-Va.) Field Director Conspires to Commit Voter Fraud, Forge Docs

A Day In The Life: Marketing Manager

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