How To Become A Field Market Manager: What It Is and Career Path

What is a field market manager and how to become one

Updated January 8, 2025

4 min read

A field market manager is responsible for hiring, training, and managing marketing staff to promote the brand and achieve other marketing goals. Their main objective is to get their products "out there" in front of real customers and at places like retail stores, events, malls, and public locations.

As the head of the field marketing team, a field market manager is also in charge of building marketing campaigns, scoping out possible venues for field marketing opportunities, and working with senior marketing executives to set goals and determine potential routes of achieving these goals. The role is in middle management, which means a field market manager works closely with their marketing team and senior management.

The most essential skills that a field market manager needs are communication, leadership, decision-making, and teamwork. Apart from skills, they also need a sound background in marketing, which means that at least a bachelor's degree in business, marketing, or other related fields is often required. Relevant experience in marketing, preferably in a leadership role, is also a strong advantage.

As middle managers, field market managers can earn around $46,000 a year on top of benefits and bonuses.

ScoreField Market ManagerUS Average

Salary

4.0

Avg. Salary $51,623

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 38.31%

male 61.69%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a field market manager

Explore field market manager education requirements

Most common field market manager degrees

Bachelor's

65.0 %

Associate

12.4 %

High School Diploma

10.6 %

Start to develop specific field market manager skills

Skills	Percentages
Marketing Campaigns	13.91%
Local Market	12.21%
Product Knowledge	11.54%
ROI	8.77%
Brand Ambassadors	5.65%

Complete relevant field market manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New field market managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a field market manager based on U.S. Bureau of Labor Statistics data and data from real field market manager resumes.

Research field market manager duties and responsibilities

Lead global project to commercialize expand portfolio of adhesive utilizing company synergies to establish a strong, highly-competitive distribution channel.
Implement various promotional programs including premium giveaways, delivery of presentations and market segmentation analysis.
Maximize equipment productivity by ensuring proper placement and usage by developing working relationship with suppliers, distributors and their sales force.
Work to ensure maximum SEO through organic and vendor partner means.

Apply for field market manager jobs

Now it's time to start searching for a field market manager job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

What is a field market manager and how to become one

Field market manager career paths