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Become A Field Market Manager

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Working As A Field Market Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $90,000

    Average Salary

What Does A Field Market Manager Do At Thermo Fisher Scientific

* Build new customer advocates from newly completed sales.
* Deepen and broaden Thermo Fisher Scientific’s customer relationships with key scientific and educational leaders.
* Create a dynamic, flexible team environment that allows for creative problem solving.
* Actively work with the team to build relationships within the company and to continually improve skill sets of team members for future career growth.
* Identify individual or group training needs and organize appropriate and timely training.
* Be a point of contact for Factory and Vertical Marketing for Applied Markets.
* Plan and participate in educational or User meeting events.
* Monitor and report on all aspects of team activities.
* Monitor team operating expenses to ensure compliance to established budgets.
* Ability to travel a minimum of 50% will be required

What Does A Field Market Manager Do At Tasty Baking Company

* Executing field marketing strategies for assigned territory and surveying, sampling, and executing brand campaigns effectively to pull insights from shoppers and consumers in each region
* Deliver positive volume trend growth for their assigned territory, brands, and products
* Consistently update Field Marketing Regional Manager on progress of field marketing strategies, voice potential concerns, and share important insights and key learnings in the market to ensure critical insights are communicated throughout the organization in real time
* Function as a leader in their market to provide field intelligence to the Field Marketing Regional Manager on brand perception, product performance, customer specific execution, competition, and consumer insights in market to inform brand managers, sales leadership, product innovation managers, Marketing, and Strategy & Ventures on potential business opportunities.
* Partner closely with the local Sales teams to define and execute programs tied to revenue goals, including but not limited to local events, account based marketing programs, and joint marketing programs.
* Serve as an advocate for Flowers’ brands, executing consumer interaction strategies in the market, such as surveys, sampling, and other campaigns to most effectively gather data on end consumer behavior.
* Understand brand vision to execute at the local level and in order to provide direct, real-time feedback on brand campaigns and product changes from an end consumer standpoint
* Develop and execute consumer-driven, locally oriented brand strategies, programs, and events that will increase consumer demand, sales, and positively impact brand equity
* Maintain a consistent presence in customer accounts and continuously seek ways to add value
* Utilize software to track market execution, effectiveness, and frequency of in-store displays and campaigns, plan-o-gram and pricing compliance
* Track performance of competition, seek opportunities for improved in-store strategies, and communicate what is working and what is not working in the market
* Ensure compliance with all company policies and procedures (EEO, Sexual Harassment, Sarbanes – Oxley, Safety, etc.)
* Perform other duties which are deemed to be an integral part of the position, including but not limited to fulfillment of work schedules, adherence to attendance policies, and other applicable operating rules, policies and procedures
* ESSENTIAL JOB FUNCTIONS

What Does A Field Market Manager Do At Takeda Pharmaceuticals

* Expand BI capabilities in SFs districts
* Develop & maintain strong working relationships with health funds decision makers to support current & future organizational objectives, mainly contributing to listing of key brands in health funds
* Solving bureaucracy issues with listed problems at SFs
* Initiate JC & collaborations for pharmacists & GPs within SFs
* Implement SMILE's MA account planes

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How To Become A Field Market Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Field Market Manager jobs

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Field Market Manager Demographics

Gender

  • Male

    55.6%
  • Female

    43.6%
  • Unknown

    0.8%

Ethnicity

  • White

    72.9%
  • Hispanic or Latino

    17.2%
  • Asian

    7.5%
  • Unknown

    1.8%
  • Black or African American

    0.6%
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Languages Spoken

  • Spanish

    57.1%
  • German

    14.3%
  • Chinese

    7.1%
  • French

    7.1%
  • Mandarin

    7.1%
  • Dakota

    7.1%
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Field Market Manager

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Field Market Manager Education

Field Market Manager

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Top Skills for A Field Market Manager

BrandAmbassadorsConsumerEngagementDoorSalesT-MobileSalesRepsVerizonSamsungGrowthGuerillaRetailLocationsCustomerServiceTradeShowsProductKnowledgeSalesGoalsPromotionalEventsDriveSalesPotentialCustomersCarExpenseReportsSet-Up

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Top Field Market Manager Skills

  1. Brand Ambassadors
  2. Consumer Engagement
  3. Door Sales
You can check out examples of real life uses of top skills on resumes here:
  • Generate a positive and educational atmosphere for all brand ambassadors which translates into their consumer interaction and professional behavior.
  • Train brand ambassadors to market unit sales and deliver the best in consumer engagement of on and off premises promotions.
  • Increased Samsung market share within the Verizon and T-Mobile accounts from 17% to 38% in one year.
  • Trained and hired 5 brand ambassadors for daily guerilla style sampling in Center City Philadelphia.
  • Achieved maximum marketing & promotional visibility for recording artist projects by developing and maintaining relationships with retail locations and lifestyle venues.

Top Field Market Manager Employers

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