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Field market manager skills for your resume and career

Updated January 8, 2025
4 min read
Quoted expert
Dr. Richard Conde Ph.D.
Below we've compiled a list of the most critical field market manager skills. We ranked the top skills for field market managers based on the percentage of resumes they appeared on. For example, 13.9% of field market manager resumes contained marketing campaigns as a skill. Continue reading to find out what skills a field market manager needs to be successful in the workplace.

15 field market manager skills for your resume and career

1. Marketing Campaigns

Here's how field market managers use marketing campaigns:
  • Generated quality leads for sales representatives through direct marketing campaigns.
  • Recruit and source local talent to execute regional and national marketing campaigns for consumer products.

2. Local Market

Here's how field market managers use local market:
  • Contributed innovative ideas and reported local market research to enhance the overall national program.
  • Recognized for exceeding expectations as well as establishing, conveying and successfully launching new product's visibility in local market.

3. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how field market managers use product knowledge:
  • Maintained current product knowledge on features, benefits, and values of all new and used equipment.
  • Coordinated and supported various events with partners to promote product knowledge and market share.

4. ROI

Here's how field market managers use roi:
  • Developed and executed Financial Literacy training to Sales staff to promote data based decisions to drive ROI awareness on acquisitions.
  • Implemented innovative marketing plan development tools and ROI tracking processes designed to increase competencies, quality and productivity of recruiting efforts.

5. Brand Ambassadors

Here's how field market managers use brand ambassadors:
  • Generate a positive and educational atmosphere for all brand ambassadors which translates into their consumer interaction and professional behavior.
  • Negotiate agreements with local talent/modeling agencies to recruit and audition brand ambassadors.

6. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how field market managers use account management:
  • Spearheaded internal communications with Sales, Account Management, and Partner Management teams to manage campaign strategy expectations and post-campaign follow-up.
  • Experience in account management resolving customer issues and complaints quickly and effectively.

7. Drive Sales

Here's how field market managers use drive sales:
  • Researched and implemented product promotions, marketing initiatives, and sales support to drive sales.
  • Field Sales Representative - Infield mobile device training, provide demonstration and drive sales.

8. Promotional Events

A promotional event is a specialized marketing event to gain public attention towards a certain product. Promotional events include product demonstrations, marketing policies, special events like consumer rewards and discounts. The goal of a promotional event is to raise public awareness of a product or a brand.

Here's how field market managers use promotional events:
  • Followed established check-in procedures and always arrived early to promotional events and training sessions.
  • Participated in promotional events with working knowledge of all client products in order to be a subject matter expert.

9. Lead Generation

Here's how field market managers use lead generation:
  • Managed and trained staff in promoting products, selling techniques, and lead generation.
  • Lead generation that created $50,000 in gross profit each month.

10. Trade Shows

Here's how field market managers use trade shows:
  • Represent HTC on major trade shows as well as on carrier initiated events to train and demonstrate our products.
  • Identified and developed productive relationships with target customers / products utilizing personnel interaction, trade shows and customer events.

11. Event Management

Event management applies project management to the development and creation of corporate events such as conferences, festivals, ceremonies, concerts, or formal parties.

Here's how field market managers use event management:
  • Coordinate special on-site events to promote brand awareness and increase sales, including planning, budget development and event management.

12. Local Events

Here's how field market managers use local events:
  • Activated 15-25 local events every month for the Better State Crew to gain quality leads for agents.
  • Achieved over 14K subscriber units and 400 security home sales in 2012 by identifying and managing over 30 local events.

13. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how field market managers use market research:
  • Complete market research by executing field surveys, obtaining sales data and obtaining intelligence towards competitor products and marketing efforts.
  • Completed Market research for long term care entry.

14. Giveaways

Here's how field market managers use giveaways:
  • Implemented various promotional programs including premium giveaways, delivery of presentations and market segmentation analysis.
  • Organize and execute events to increase brand awareness, such as product giveaways and street campaigns.

15. POS

POS is an abbreviation of "Point of Sale" which is the time and place where a customer completes a transaction. It can either be a physical shop that consists of POS terminals or a virtual shop. A POS system helps simplify the retail functions and track important sales data.

Here's how field market managers use pos:
  • Managed POS for the duration of the program.
  • Managed Program Budgets for multiple markets * Managed and Directed Brand Awareness * Managed POS inventory and Market Assets * Competitive Intelligence
top-skills

What skills help Field Market Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What soft skills should all field market managers possess?

Dr. Richard Conde Ph.D.

Assistant Professor, University of Houston - Downtown

The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:

- Active listening skills

- Willingness to be self-reflective and accept feedback

- Accept different perspectives. The collision of ideas creates knowledge

- Communicate to the listener (at their level). Flex communicators

- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context
Do you want to know more?
Read more about what experts have to say about field market manager

List of field market manager skills to add to your resume

Field market manager skills

The most important skills for a field market manager resume and required skills for a field market manager to have include:

  • Marketing Campaigns
  • Local Market
  • Product Knowledge
  • ROI
  • Brand Ambassadors
  • Account Management
  • Drive Sales
  • Promotional Events
  • Lead Generation
  • Trade Shows
  • Event Management
  • Local Events
  • Market Research
  • Giveaways
  • POS
  • Community Events
  • Samsung
  • Retail Locations
  • Consumer Engagement
  • Experiential Marketing
  • Local Businesses
  • Customer Relationships
  • Business Reviews
  • Target Audience
  • Increase Sales
  • Business Relationships
  • Event Execution
  • Sales Strategies
  • Safety Procedures
  • Facebook
  • HQ
  • BAS
  • Store Management

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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