What does a field market manager do?
Being the head of the marketing team, field market managers train marketing staff to help with the promotion of the brand they are endorsing. They possess good communication skills to converse with staff easily. Managers build campaigns for the brand and make people more aware of the product. They sometimes go to retail stores, schools, and public places for event promotions. Field market managers may present the products on social media sites in order to promote, to provide demos, and organize selling of the product online.
Field market manager responsibilities
Here are examples of responsibilities from real field market manager resumes:
- Lead global project to commercialize expand portfolio of adhesive utilizing company synergies to establish a strong, highly-competitive distribution channel.
- Implement various promotional programs including premium giveaways, delivery of presentations and market segmentation analysis.
- Maximize equipment productivity by ensuring proper placement and usage by developing working relationship with suppliers, distributors and their sales force.
- Work to ensure maximum SEO through organic and vendor partner means.
- Work with marketing and engineering teams to plan web marketing launch strategy including product positioning, SEO, and SEM materials.
- Develop and execute sponsorship awareness surveys against area MLB/NFL teams that provide directional ROI.
- Provide project direction for telemarketing, web marketing and direct marketing firms and have responsibility for program effectiveness and ROI.
Field market manager skills and personality traits
We calculated that 14% of Field Market Managers are proficient in Marketing Campaigns, Local Market, and Product Knowledge. They’re also known for soft skills such as Creativity, Interpersonal skills, and Organizational skills.
We break down the percentage of Field Market Managers that have these skills listed on their resume here:
- Marketing Campaigns, 14%
Generated quality leads for sales representatives through direct marketing campaigns.
- Local Market, 12%
Contributed innovative ideas and reported local market research to enhance the overall national program.
- Product Knowledge, 12%
Maintained current product knowledge on features, benefits, and values of all new and used equipment.
- ROI, 9%
Developed and executed Financial Literacy training to Sales staff to promote data based decisions to drive ROI awareness on acquisitions.
- Brand Ambassadors, 6%
Generate a positive and educational atmosphere for all brand ambassadors which translates into their consumer interaction and professional behavior.
- Account Management, 5%
Spearheaded internal communications with Sales, Account Management, and Partner Management teams to manage campaign strategy expectations and post-campaign follow-up.
"marketing campaigns," "local market," and "product knowledge" are among the most common skills that field market managers use at work. You can find even more field market manager responsibilities below, including:
Creativity. To carry out their duties, the most important skill for a field market manager to have is creativity. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Field market managers often use creativity in their day-to-day job, as shown by this real resume: "managed pos inventory and market assets. "
Interpersonal skills. Many field market manager duties rely on interpersonal skills. "managers must deal with a range of people in different roles, both inside and outside the organization.," so a field market manager will need this skill often in their role. This resume example is just one of many ways field market manager responsibilities rely on interpersonal skills: "direct business development and interpersonal relationships with new clients across all technologies. "
Organizational skills. field market managers are also known for organizational skills, which are critical to their duties. You can see how this skill relates to field market manager responsibilities, because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." A field market manager resume example shows how organizational skills is used in the workplace: "developed organizational entry strategy into healthcare market. "
Analytical skills. A big part of what field market managers do relies on "analytical skills." You can see how essential it is to field market manager responsibilities because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Here's an example of how this skill is used from a resume that represents typical field market manager tasks: "implemented various promotional programs including premium giveaways, delivery of presentations and market segmentation analysis. "
Communication skills. Another common skill required for field market manager responsibilities is "communication skills." This skill comes up in the duties of field market managers all the time, as "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." An excerpt from a real field market manager resume shows how this skill is central to what a field market manager does: "manage all of the marketing communication, advertising and public relations functions for the modex(tm) product line. "
The three companies that hire the most field market managers are:
- Window Nation9 field market managers jobs
- Snowflake Computing4 field market managers jobs
- Sun Pharmaceutical Industries Inc.2 field market managers jobs
Compare different field market managers
Field market manager vs. Manager/marketing director
A product line manager is an individual who provides product and market intelligence by increasing the market share of a company. Product line managers must create competitive analysis and interpret market trends so that they can provide recommendations and guidance to the company. They are required to identify target markets and should come up with strategies for market penetration. Product line managers must also monitor the creation and development of new products as well as to measure the success of the products in the market.
There are some key differences in the responsibilities of each position. For example, field market manager responsibilities require skills like "marketing campaigns," "local market," "product knowledge," and "nyc." Meanwhile a typical manager/marketing director has skills in areas such as "customer service," "payroll," "r," and "press releases." This difference in skills reveals the differences in what each career does.
Managers/marketing director really shine in the manufacturing industry with an average salary of $77,050. Comparatively, field market managers tend to make the most money in the media industry with an average salary of $54,199.On average, managers/marketing director reach similar levels of education than field market managers. Managers/marketing director are 2.9% more likely to earn a Master's Degree and 0.4% less likely to graduate with a Doctoral Degree.Field market manager vs. Product line manager
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
In addition to the difference in salary, there are some other key differences worth noting. For example, field market manager responsibilities are more likely to require skills like "marketing campaigns," "local market," "product knowledge," and "nyc." Meanwhile, a product line manager has duties that require skills in areas such as "product management," "customer service," "plm," and "project management." These differences highlight just how different the day-to-day in each role looks.
Product line managers may earn a higher salary than field market managers, but product line managers earn the most pay in the energy industry with an average salary of $141,035. On the other hand, field market managers receive higher pay in the media industry, where they earn an average salary of $54,199.Average education levels between the two professions vary. Product line managers tend to reach higher levels of education than field market managers. In fact, they're 13.1% more likely to graduate with a Master's Degree and 0.4% more likely to earn a Doctoral Degree.Field market manager vs. Brand manager
The required skills of the two careers differ considerably. For example, field market managers are more likely to have skills like "local market," "nyc," "brand ambassadors," and "account management." But a brand manager is more likely to have skills like "brand management," "digital marketing," "customer service," and "project management."
Brand managers earn the best pay in the manufacturing industry, where they command an average salary of $99,130. Field market managers earn the highest pay from the media industry, with an average salary of $54,199.Most brand managers achieve a higher degree level compared to field market managers. For example, they're 11.1% more likely to graduate with a Master's Degree, and 0.6% more likely to earn a Doctoral Degree.Field market manager vs. Tour manager
Even though a few skill sets overlap between field market managers and tour managers, there are some differences that are important to note. For one, a field market manager might have more use for skills like "marketing campaigns," "local market," "roi," and "account management." Meanwhile, some responsibilities of tour managers require skills like "booking," "venues," "tour logistics," and "log book. "
Tour managers enjoy the best pay in the manufacturing industry, with an average salary of $58,803. For comparison, field market managers earn the highest salary in the media industry.In general, tour managers hold similar degree levels compared to field market managers. Tour managers are 1.7% more likely to earn their Master's Degree and 0.5% less likely to graduate with a Doctoral Degree.Types of field market manager
Updated January 8, 2025
