How To Become A Field Marketing Coordinator: What It Is and Career Path

What is a field marketing coordinator and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Andrew Gershoff Ph.D.

Often, field marketing coordinators are the ones who work as liaisons between a company and various retailers. They usually contact stores and retailers about special promotional offers and field events; opportunities that are generally win-win for both the company and the retailers.

Field marketing coordinators must work with different marketing professionals to drive buzz in public settings.

To enter the industry, applicants must typically first earn a bachelor's degree in marketing. However, field marketing coordinators usually only need several years of experience, while others come on as entry-level candidates. Most companies want their field coordinators to have at least two years of experience in promotional strategy.

Field marketing coordinators typically earn between $40,000 and $50,000, but the position offers excellent room for growth. Field marketing coordinators could go on to higher-level management positions depending on how well they perform.

What general advice would you give to a field marketing coordinator?

Andrew Gershoff Ph.D.

Department Chair, The University of Texas at Austin

First, graduates may find that they need to do more leg work to find jobs in this environment. Schools with career services often have long-term relationships with the same businesses, who tend to hire multiple students in any given year. If one sector falls apart, there may be fewer jobs available at the career center. But students should take advantage of any services that help them understand the jobs in the marketplace, develop their resumes, and practice interviewing.

Second, students should try to think more broadly about following their interests and still finding employment. So taking some time to learn about career paths that they hadn't considered is worth doing. Many jobs rely on similar skills and may offer similar fulfillment and happiness.

Third, students should be ready to explore possibilities at companies they may not have heard of. Now, is an excellent time to look at companies that may only have a few jobs to offer, but may be doing some of the most exciting things a student can be part of. Finding a good fit is essential to happiness in a career, which may not be at a "name brand" firm.

Finally, students should keep in mind that their journey is their own. It is easy to discourage if you are having a difficult time, and your peers find success. But it can be freeing to focus on developing new knowledge and skills that interest you. Your success will come, and it doesn't have to be defined by someone else.

ScoreField Marketing CoordinatorUS Average

Salary

3.7

Avg. Salary $47,595

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.13%

Asian 9.63%

Black or African American 5.18%

Hispanic or Latino 12.37%

Unknown 5.00%

White 67.69%

Gender

female 58.99%

male 41.01%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a field marketing coordinator

Explore field marketing coordinator education requirements

Most common field marketing coordinator degrees

Bachelor's

74.4 %

Associate

11.7 %

Master's

7.3 %

Start to develop specific field marketing coordinator skills

Skills	Percentages
Event Planning	11.42%
ROI	8.36%
Lead Generation	8.03%
Trade Shows	7.10%
PowerPoint	6.68%

Complete relevant field marketing coordinator training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New field marketing coordinators learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a field marketing coordinator based on U.S. Bureau of Labor Statistics data and data from real field marketing coordinator resumes.

Research field marketing coordinator duties and responsibilities

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Prepare your field marketing coordinator resume

When your background is strong enough, you can start writing your field marketing coordinator resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a field marketing coordinator resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

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