Field marketing representatives are responsible for planning and implementing field marketing campaigns to generate new prospects and improve client retention. They drive product awareness through on-site and physical interaction with consumers.
They serve as liaisons between buyers and sellers. This is due to providing valuable information about products and services to consumers. They build relationships by communicating and distributing marketing collateral to drive sales. Also, they develop marketing plans and manage vendor contracts. Additionally, they gather and report customer intelligence to sales teams. Besides that, they monitor industry trends and competitor activities.
This job requires a bachelor's degree in marketing, communications, business administration, or a related field. Having prior experience in a similar role is ideal for getting the job. Applicants must possess communication, interpersonal, negotiation, time management, and organization skills. Annually, field marketing representatives are paid an average salary of $65,133. This is between $30,000 and $141,000.
There is more than meets the eye when it comes to being a Field Marketing Representative. For example, did you know that they make an average of $23.52 an hour? That's $48,920 a year!
Between 2018 and 2028, the career is expected to grow 2% and produce 35,400 job opportunities across the U.S.
There are certain skills that many Field Marketing Representatives have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Customer-service skills, Interpersonal skills and Physical stamina.
If you're interested in becoming a Field Marketing Representative, one of the first things to consider is how much education you need. We've determined that 72.8% of Field Marketing Representatives have a bachelor's degree. In terms of higher education levels, we found that 5.3% of Field Marketing Representatives have master's degrees. Even though most Field Marketing Representatives have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a Field Marketing Representative. When we researched the most common majors for a Field Marketing Representative, we found that they most commonly earn Bachelor's Degree degrees or Associate Degree degrees. Other degrees that we often see on Field Marketing Representative resumes include High School Diploma degrees or Master's Degree degrees.
You may find that experience in other jobs will help you become a Field Marketing Representative. In fact, many Field Marketing Representative jobs require experience in a role such as Sales Representative. Meanwhile, many Field Marketing Representatives also have previous career experience in roles such as Sales Associate or Account Executive.