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What is a Field Marketing Representative

Field marketing representatives are responsible for planning and implementing field marketing campaigns to generate new prospects and improve client retention. They drive product awareness through on-site and physical interaction with consumers.

They serve as liaisons between buyers and sellers. This is due to providing valuable information about products and services to consumers. They build relationships by communicating and distributing marketing collateral to drive sales. Also, they develop marketing plans and manage vendor contracts. Additionally, they gather and report customer intelligence to sales teams. Besides that, they monitor industry trends and competitor activities.

This job requires a bachelor's degree in marketing, communications, business administration, or a related field. Having prior experience in a similar role is ideal for getting the job. Applicants must possess communication, interpersonal, negotiation, time management, and organization skills. Annually, field marketing representatives are paid an average salary of $65,133. This is between $30,000 and $141,000.

There is more than meets the eye when it comes to being a Field Marketing Representative. For example, did you know that they make an average of $23.52 an hour? That's $48,920 a year!

Between 2018 and 2028, the career is expected to grow 2% and produce 35,400 job opportunities across the U.S.

What Does a Field Marketing Representative Do

There are certain skills that many Field Marketing Representatives have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Customer-service skills, Interpersonal skills and Physical stamina.

How To Become a Field Marketing Representative

If you're interested in becoming a Field Marketing Representative, one of the first things to consider is how much education you need. We've determined that 72.8% of Field Marketing Representatives have a bachelor's degree. In terms of higher education levels, we found that 5.3% of Field Marketing Representatives have master's degrees. Even though most Field Marketing Representatives have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a Field Marketing Representative. When we researched the most common majors for a Field Marketing Representative, we found that they most commonly earn Bachelor's Degree degrees or Associate Degree degrees. Other degrees that we often see on Field Marketing Representative resumes include High School Diploma degrees or Master's Degree degrees.

You may find that experience in other jobs will help you become a Field Marketing Representative. In fact, many Field Marketing Representative jobs require experience in a role such as Sales Representative. Meanwhile, many Field Marketing Representatives also have previous career experience in roles such as Sales Associate or Account Executive.

What is the right job for my career path?

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And if you’re looking for a job, here are the five top employers hiring now:

  1. Google Jobs (15)
  2. Pinnacle Bancorp Jobs (7)
  3. Ogilvy Jobs (33)
  4. Thompson Creek Window Jobs (17)
  5. Samsung Jobs (16)
Average Salary
$48,920
Average Salary
Job Growth Rate
2%
Job Growth Rate
Job Openings
213,245
Job Openings
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Average Salary for a Field Marketing Representative

Field Marketing Representatives in America make an average salary of $48,920 per year or $24 per hour. The top 10 percent makes over $65,000 per year, while the bottom 10 percent under $36,000 per year.
Average Salary
$48,920
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Choose From 10+ Customizable Field Marketing Representative Resume templates

Zippia allows you to choose from different easy-to-use Field Marketing Representative templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Field Marketing Representative resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Field Marketing Representative Resume

Field Marketing Representative Demographics

Field Marketing Representative Gender Distribution

Male
Male
55%
Female
Female
45%

After extensive research and analysis, Zippia's data science team found that:

  • Among Field Marketing Representatives, 45.1% of them are women, while 54.9% are men.

  • The most common race/ethnicity among Field Marketing Representatives is White, which makes up 76.6% of all Field Marketing Representatives.

  • The most common foreign language among Field Marketing Representatives is Spanish at 61.2%.

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Field Marketing Representative Education

Field Marketing Representative Majors

29.0 %
16.5 %

Field Marketing Representative Degrees

Bachelors

72.8 %

Associate

12.2 %

High School Diploma

6.8 %

Top Colleges for Field Marketing Representatives

1. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

2. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

3. Baylor University

Waco, TX • Private

In-State Tuition
$45,542
Enrollment
14,159

4. SUNY College of Technology at Alfred

Alfred, NY • Private

In-State Tuition
$8,570
Enrollment
3,721

5. Ball State University

Muncie, IN • Private

In-State Tuition
$9,896
Enrollment
15,529

6. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

7. Bentley University

Waltham, MA • Private

In-State Tuition
$49,880
Enrollment
4,177

8. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

9. Clemson University

Clemson, SC • Private

In-State Tuition
$15,374
Enrollment
19,564

10. Bowling Green State University

Bowling Green, OH • Private

In-State Tuition
$11,105
Enrollment
13,729
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Top Skills For a Field Marketing Representative

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 14.0% of Field Marketing Representatives listed Customer Service on their resume, but soft skills such as Customer-service skills and Interpersonal skills are important as well.

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Top Field Marketing Representative Employers

Most Common Employers For Field Marketing Representative

RankCompanyZippia ScoreAverage Field Marketing Representative SalaryAverage Salary
1$99,620
2$52,742
3
3.Power Home Remodeling Group
$50,668
4$49,725
5
5.Vortex Industries
$49,684
6$49,178

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