How to hire a field marketing representative

How to hire a field marketing representative, step by step

Here's a step-by-step field marketing representative hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a field marketing representative job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new field marketing representative
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   First, determine the employments status of the field marketing representative you need to hire. Certain field marketing representative roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A field marketing representative's background is also an important factor in determining whether they'll be a good fit for the position. For example, field marketing representatives from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   Here's a comparison of field marketing representative salaries for various roles:

   Type of Field Marketing Representative	Description	Hourly rate
   Field Marketing Representative	Wholesale and manufacturing sales representatives sell goods for wholesalers or manufacturers to businesses, government agencies, and other organizations. They contact customers, explain product features, answer any questions that their customers may have, and negotiate prices.	$16-33
   Sales/Marketing	Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image... Show more	$11-33
   Sales Representative Internship	In a sales representative internship, an intern's duties depend on the directives of a supervising staff or manager. Typically, they are responsible for gaining industry insights while performing clerical tasks such as preparing and processing documents, greeting visitors, disseminating and organizing files, and running errands as needed... Show more	$12-20

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Customer Service
   • Relationship Building
   • Strong Presentation
   • Sales Presentations
   • In-Store
   • Product Knowledge
   • Promotional Campaigns
   • Store Associates
   • Product Training
   • Samsung
   • Increase Sales
   • Depot
   • Marketing Campaigns
   • Product Placement

   Check all skills

   Responsibilities:

   • Achieve real growth successes employing attentive needs base services and business development campaigns utilizing amass network of legal and healthcare professionals.
   • Facilitate brand incentives such as merchandise giveaways to store staff via selling contest and event promotions to increase brand sales.
   • Install, maintain and help troubleshoot proprietary hardware/software relate to equipment install in Nielsen homes.
   • Visit specifically assign addresses within Albuquerque metro area to speak with residents about becoming survey participants for A.C. Nielsen.
   • Identify strategic opportunities and provide solutions for revenue growth in regional sales territory and increase profitability to client wine lists.
   • Increase territory share for various suppliers YTD.

3. Make a budget

   Including a salary range in your field marketing representative job description is one of the best ways to attract top talent. A field marketing representative can vary based on:

   • Location. For example, field marketing representatives' average salary in hawaii is 43% less than in alaska.
   • Seniority. Entry-level field marketing representatives 51% less than senior-level field marketing representatives.
   • Certifications. A field marketing representative with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a field marketing representative's salary.

   Average field marketing representative salary

   $49,194yearly

   $23.65 hourly rate

   ---

   Entry-level field marketing representative salary

   $34,000 yearly salary

   Updated December 21, 2025

4. Writing a field marketing representative job description

   A field marketing representative job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a field marketing representative job description:

   Field marketing representative job description example

   The Senior Field Marketing Representative is accountable for the daily management and business relationship between the Company and a specific group of independent agents. The area of coverage is Central & Eastern Massachusetts. Responsibilities include appointing new independent agencies, establishing and managing agent's annual business plans against the Company's strategic business goals, implementing and monitoring various sales programs, and training all levels within the agency regarding specific rating and service functions. The Senior Marketing Representative serves as the liaison between all the functional departments within the Company and our agents, thereby maintaining the relationship between Company and Agent.
   Essential Functions and Responsibilities
   
   + Strong communication skills both orally and written.
   
   + Strong interpersonal skills. Ability to manage change and conflict.
   
   + Strong organizational skills. Attention to detail.
   
   + Ability to work independently, away from the office. Must be focused and self-motivated.
   
   + Ability to interpret, assimilate, and translate data.
   
   + Advanced Microsoft Office skills
   
   + Accountable for developing production goals and commitments for each agent based on their individual action plan.
   
   + Accountable to document, manage and monitor production results against budgeted production goals both individually by agent and for the marketing territory, communicate results to agents and modify agent behavior to achieve production goals.
   
   + Develop, implement and monitor sales programs and campaigns within each agency.
   
   + Review the profile of each agent's book of business against the Company's overall book to develop individual action plans for improvement.
   
   + Establish and manage a defined follow up plan to monitor results.
   
   + Prepare territory reviews.
   
   + Identify and communicate service problems to the appropriate internal staff, address and resolve the issue and communicate the resolution to the agent.
   
   + Visit 3-4 Agents daily to provide all the servicing needs for each assigned agent.
   
   + Develop and maintain a thorough and in-depth knowledge of all company products, guidelines, and procedures in order to provide training for rollover, new business submissions, and company philosophy.
   
   + Maintain an understanding of the regulatory issues regarding Massachusetts auto & home insurance.
   
   + Gather current competitive and marketing information on our competitors, communicate changes to the internal staff, and analyze and interpret these changes and their possible impact to the company.
   
   + Prospect new agents based on our current appointment goals.
   
   + Analyze and prepare the profiles of agents interested in appointments.
   
   + Perform other duties as assigned.
   
   Qualifications and Education
   
   + 3+ Years of Field Sales/Marketing experience working with Independent Agents required.
   
   + Bachelor's degree (B. A.) from a four-year college or university
   
   + Strong Personal Lines product knowledge preferred
   
   + CIC or CPCU designations a plus
   
   + Must have valid driver's license and favorable driving record.
   
   About the Company
   
   The Plymouth Rock Company and its affiliated group of companies write and manage over $1.6 billion in personal and commercial auto and homeowner's insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,800 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of "A-/Excellent".
   
   
   External Company URL: www.prac.com/
   
   Street: 695 Atlantic Ave

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right field marketing representative for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your field marketing representative job on Zippia to find and recruit field marketing representative candidates who meet your exact specifications.
   • Use field-specific websites such as salesjobs, salesheads, allretailjobs.com, sales trax.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit field marketing representatives, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new field marketing representative

   Once you have selected a candidate for the field marketing representative position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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