How To Become A Field Marketing Specialist: What It Is and Career Path

What is a field marketing specialist and how to become one

Updated January 8, 2025

4 min read

Quoted expert

Dr. Gail Hudson Ph.D.

Fire sprinkler designers are in charge of developing and designing systems to aid or prevent fire. As a fire sprinkler designer, you are expected to create fire sprinkler layouts that offer structural compliance and give maximum efficiency that meets both industry and legal standards. Also, it is a part of your duties to perform analysis and research, and you must use feedback from clients and other experts optimally.

In addition, as a fire sprinkler designer, you will need to generate prototypes or samples. You have also been saddled with the responsibility of coordinating with technicians and engineers; hence, you must be involved in repairing and installing systems. It is also essential that you conduct regular maintenance checks to ensure the quality and efficiency of the fire sprinkler systems. You may have to design enhancements and upgrades of systems.

To be a successful fire sprinkler designer, you must possess observational skills, problem-solving skills, and communication skills. You should also hold at least an associate degree in fire science and protection, drafting and design, or mechanical engineering. As a fire sprinkler designer, you will earn an average salary of $57,683.

What general advice would you give to a field marketing specialist?

Dr. Gail Hudson Ph.D.

Director, College of Business Internship Program, Arkansas State University

As the world has shown us most recently, we need to be flexible as the marketplace can change, without warning.
The need to differentiate yourself from others will always be necessary, so keep learning while you are in school and beyond.
I believe that technology and social media skills will continue to be necessary. Seek and achieve as many certifications as possible to hone these skills and differentiate yourself in the market.

ScoreField Marketing SpecialistUS Average

Salary

4.5

Avg. Salary $57,660

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.13%

Asian 9.77%

Black or African American 5.29%

Hispanic or Latino 12.64%

Unknown 5.03%

White 67.13%

Gender

female 55.70%

male 44.30%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a field marketing specialist

Explore field marketing specialist education requirements

Most common field marketing specialist degrees

Bachelor's

77.7 %

Master's

8.8 %

Associate

7.2 %

Start to develop specific field marketing specialist skills

Skills	Percentages
ROI	15.90%
Event Management	11.17%
Digital Marketing	5.74%
Market Research	5.70%
Sales Support	5.65%

Complete relevant field marketing specialist training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New field marketing specialists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a field marketing specialist based on U.S. Bureau of Labor Statistics data and data from real field marketing specialist resumes.

Research field marketing specialist duties and responsibilities

Manage social media pilot for FHEG, developing guiding principles, strategies and expect ROI.
Manage RightNow CRM daily to ensure accurate client updates, complimentary material, and track marketing efforts.
Align with the marketing group to manage, track and forecast campaign budget; and generate ROI reports.
Manage campaign assets, execution and reporting within Marketo and Salesforce.com.

Prepare your field marketing specialist resume

When your background is strong enough, you can start writing your field marketing specialist resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a field marketing specialist resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable field marketing specialist resume templates

Build a professional field marketing specialist resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your field marketing specialist resume.