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Become A Field Marketing Specialist

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Working As A Field Marketing Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $69,780

    Average Salary

What Does A Field Marketing Specialist Do At Oracle

* The Analyst in this role will support the followingactivities, along with ad hoc projects:
* Provide reports and analysis to marketing and salesmanagement (lead reporting, pipeline reporting, marketing influence).
* Proactively identify trends;suggest process and resource allocation adjustments to capitalize on thesetrends or to resolve operational issues.
* Systematize wherever possible to enhance visibilitythrough NetSuite/Domo Dashboards and marketing & sales tools.
* Work withNetSuite and other third party platforms to program and execute datarequirements.
* Constantly collaborate with Marketing, Sales, Finance& Product Leaders to identify areas of risk and opportunity

What Does A Field Marketing Specialist Do At Randstad

* Project managing all aspects of event production and content
* Collaborate with internal teams, stakeholders and partners to maximize results
* Work collaboratively with the marketing team to scale programs
* On-the-day logistics and staffing for the event
* Post event feedback, reporting and ROI analysis
* Work with marketing lead to manage event budget
* Specific execution and logistics: AV production, vendor management, logistics, invitations, catering, security, transportation, speaker travel logistics, evening events, signage/shipping

What Does A Field Marketing Specialist Do At CEC Entertainment

* Creates and maintains a contact list for potential fundraisers, group events, and community partners located within their defined district
* Builds and enhances relationships with lead organizers, within each school or organization, to present programs and fundraising opportunities available at Chuck E.
* Cheese’s
* Coordinates planning and execution of fundraising events through effective communication with the General Managers and the specific organization(s) involved
* Meets and exceeds sales goals each period by supporting General Managers with established local restaurant marketing programs (tours, school pizzas, fundraising, incentive awards, local marketing activities, etc.)
* Effectively communicates field activity on a weekly basis to District Manager, General Manager, and Support Center Marketing Manager
* Assists General Managers in maintaining all CEC Entertainment approved field marketing systems and materials
* Lead Marketing training sessions in district restaurants with employees responsible for Marketing functions

What Does A Field Marketing Specialist Do At Quality Technology Services, LLC

* other duties may be assigned
* Working with the local sales leader and regional channel manager drive local partner and channel relationships, education, events, and increase overall QTS participation and awareness
* Working with the local sales leader and corporate marketing drive QTS brand awareness through developing and executing a field sales GTM marketing plan, determine marketing mix and budget, ways to drive company brand awareness through activities, channel & partner promotions, and events
* Drive demand generation programs and develop additional lead nurturing activities to achieve lead goals with a balance of demand creation and demand capture sales opportunities.
* Ensure the market’s marketing needs are effectively communicated to the corporate marketing organization
* Provide input to identifying in-market customer targets by vertical, drive sales plays, advise on how to customize/build playbooks and measure progress against targets
* Assist the local sales leader in managing local lead funnel by assessing lead quality through quantifiable program metrics/KPIs, engaging with sales team, guiding and accelerating lead movement thru the funnel, and drive sales SLA for leads and follow-up
* Support and enhance regional data center marketing: launches, collateral and digital assets based on product marketing guidelines, global inbound/outbound marketing and sales enablement activities
* Key touch points: Regional Sales Director, Sales Team, Channel Managers/Corporate Marketing, PR manager, web/digital marketing team, content managers, and marketing operations
* Success Metrics: MRR & TCV Pipeline contribution from marketing-generated leads; MQLs generated for in-region customers; MQL
* SQL-Closed Won conversion rate; program delivery KPIs, sales activities/participation in programs and utilization of tools, PR metrics, upsell/xsell metrics

What Does A Field Marketing Specialist Do At JLG Industries

* Perform sales and marketing activities to exceed assigned revenue targets.
* Conduct hands-on machine demonstrations highlighting features/benefits, qualify application-specific requirements and safety features.
* Implement selling tactics that focus on delivering the maximum sales of JLG Industrial Solutions products with demand generation campaigns at our national, and independent partners.
* Develop and maintain strong value add relationships with all levels of store/branch management.
* Participate in JLG University train-the-trainer classes to receive AWP operator certification.
* Support and implement strategic new product marketing initiatives.
* Initiate and provide branch and end-user product demonstration sessions to educate branch personnel and management.
* Actively participate in conventions, grand openings, open houses, trade shows, etc.
* Develop primary knowledge of the market place (users, applications, products, competition, and channels).
* Analyze market potential and communicate competitor market data
* All other duties and responsibilities that are reasonably assigned by the employer or its designee

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How To Become A Field Marketing Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 


Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Field Marketing Specialist jobs

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Field Marketing Specialist Demographics


  • Female

  • Male

  • Unknown



  • White

  • Asian

  • Hispanic or Latino

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • Portuguese

  • Japanese

  • French

  • Greek

  • Hindi

  • Urdu

  • Polish

  • Korean

  • Arabic

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Field Marketing Specialist

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Field Marketing Specialist Education

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Real Field Marketing Specialist Salaries

Job Title Company Location Start Date Salary
Field Marketing Specialist III EMD Millipore Corporation Billerica, MA Aug 01, 2012 $100,000
Global Field Marketing Specialist Ariba, Inc. Alpharetta, GA Jun 30, 2016 $87,513
Field Marketing Specialist Autodesk, Inc. New York, NY Jul 13, 2015 $67,200 -
Global Field Marketing Specialist Ariba, Inc. Alpharetta, GA Jul 01, 2013 $64,750 -
Field Marketing Specialist Campero USA Corp Falls Church, VA Jul 09, 2012 $62,000
Field Marketing Specialist Campero USA Corp Falls Church, VA Jul 18, 2012 $62,000

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Top Skills for A Field Marketing Specialist


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Top Field Marketing Specialist Skills

  1. Sales Growth
  2. ROI
  3. Sales Reps
You can check out examples of real life uses of top skills on resumes here:
  • Increased sales growth by 70%.
  • Reported ROI was significant and distributor deemed the campaign investment to be effective.
  • Coordinated marketing material distribution and product giveaways with sales reps.
  • Managed campaigns and ensured all results were tagged in CRM (Salesforce.com) and MAP (Oracle Eloqua) systems.
  • Designed and maintained an internal website providing methods and procedures for marketing program and promotion implementation within various systems.

Top Field Marketing Specialist Employers

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