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Become A Field Marketing Specialist

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Working As A Field Marketing Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $62,000

    Average Salary

What Does A Field Marketing Specialist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Field Marketing Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Field Marketing Specialist Career Paths

Field Marketing Specialist
Manager, Field Marketing Marketing Director
Brand Director
10 Yearsyrs
Manager, Field Marketing Senior Manager Of Marketing Marketing Director
Marketing Operations Director
8 Yearsyrs
Manager, Field Marketing Regional Marketing Manager Brand Manager
Brand Marketing Manager
6 Yearsyrs
Marketing Manager Marketing Communications Manager
Marketing Program Manager
6 Yearsyrs
Marketing Manager Territory Manager District Sales Manager
Market Development Manager
8 Yearsyrs
Marketing Manager Product Marketing Manager
Manager, Channel Marketing
8 Yearsyrs
Account Manager Sales And Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Account Manager Sales And Marketing Manager Event Manager
Events Marketing Manager
5 Yearsyrs
Account Manager Product Manager Brand Manager
Customer Marketing Manager
7 Yearsyrs
Manager, Field Marketing
5 Yearsyrs
Marketing Specialist Marketing Consultant
Senior Marketing Consultant
8 Yearsyrs
Marketing Specialist Digital Marketing Specialist Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Marketing Specialist Event Manager
Director Of Marketing And Events
5 Yearsyrs
Assistant Manager Communications Manager Product Marketing Manager
Marketing And Operations Manager
5 Yearsyrs
Assistant Manager Communications Manager Marketing Program Manager
Partner Marketing Manager
7 Yearsyrs
Assistant Manager District Sales Manager Brand Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Project Manager Co-Founder Digital Marketing Manager
Manager, Integrated Marketing
7 Yearsyrs
Market Manager Marketing Communications Manager Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Market Manager Marketing Communications Manager Brand Marketing Manager
Marketing Services Manager
6 Yearsyrs
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Do you work as a Field Marketing Specialist?

Help others decide if this is a good career for them

Average Length of Employment
Product Specialist 2.5 years
Top Careers Before Field Marketing Specialist
Internship 8.9%
Manager 3.6%
Cashier 3.6%
Top Careers After Field Marketing Specialist

Do you work as a Field Marketing Specialist?

Highest Field Marketing Specialist Salaries

Job Title Company Location Start Date Salary
Field Marketing Specialist III EMD Millipore Corporation Billerica, MA Aug 01, 2012 $100,000
Global Field Marketing Specialist Ariba, Inc. Alpharetta, GA Jun 30, 2016 $87,513
Field Marketing Specialist Autodesk, Inc. New York, NY Jul 13, 2015 $67,200 -
$120,800
Global Field Marketing Specialist Ariba, Inc. Alpharetta, GA Jul 01, 2013 $64,750 -
$66,950
Field Marketing Specialist Campero USA Corp Falls Church, VA Jul 09, 2012 $62,000
Field Marketing Specialist Campero USA Corp Falls Church, VA Jul 18, 2012 $62,000

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Top Skills for A Field Marketing Specialist

  1. New Product Development
  2. Retail Store
  3. ROI
You can check out examples of real life uses of top skills on resumes here:
  • Developed and managed innovative marketing programs for high-priority retail stores within several U.S.markets to generate awareness and drive traffic.
  • Aligned with the marketing group to manage, track and forecast campaign budget; and generate ROI reports.
  • Exceeded annual sales goals seven out of eight years in an independently managed territory.
  • Attended trade shows and events providing marketing materials and information for opportunities to provide catering services.
  • Educated surgeons on products to penetrate new accounts and increase sales in existing accounts.

Field Marketing Specialist Demographics

Gender

Female

50.0%

Male

40.1%

Unknown

9.9%
Ethnicity

White

61.5%

Hispanic or Latino

15.4%

Black or African American

11.3%

Asian

7.9%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

60.0%

Portuguese

6.7%

Japanese

6.7%

Irish

3.3%

French

3.3%

Greek

3.3%

Hindi

3.3%

Urdu

3.3%

Polish

3.3%

Korean

3.3%

Arabic

3.3%
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Field Marketing Specialist Education

Schools

Georgia State University

10.2%

University of Phoenix

10.2%

Arizona State University

6.8%

Cardinal Stritch University

5.7%

DePaul University

5.7%

University of North Texas

5.7%

University of South Florida

4.5%

University of Central Florida

4.5%

Loyola Marymount University

4.5%

San Jose State University

4.5%

University of Kansas

4.5%

University of North Carolina at Chapel Hill

4.5%

San Francisco State University

4.5%

University of Memphis

3.4%

University of Illinois at Urbana-Champaign

3.4%

University of Washington

3.4%

Temple University

3.4%

Boston University

3.4%

Texas Tech University

3.4%

Michigan State University

3.4%
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Majors

Business

27.7%

Marketing

24.0%

Communication

11.0%

Management

4.7%

Psychology

3.9%

Public Relations

3.9%

Advertising

2.6%

English

2.3%

Education

2.1%

Criminal Justice

2.1%

Political Science

2.1%

Finance

2.1%

Journalism

2.1%

Liberal Arts

1.8%

Economics

1.6%

Fine Arts

1.3%

Specialized Sales And Merchandising

1.3%

History

1.3%

Nursing

1.0%

Medical Assisting Services

1.0%
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Degrees

Bachelors

60.8%

Masters

17.7%

Other

12.9%

Associate

5.4%

Certificate

2.9%

Diploma

0.2%

Doctorate

0.2%
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