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Become A Field Marketing Specialist

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Working As A Field Marketing Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $67,396

    Average Salary

What Does A Field Marketing Specialist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Field Marketing Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Do you work as a Field Marketing Specialist?

Field Marketing Specialist Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Product Specialist 2.5 years
Marketing Analyst 2.1 years
Brand Specialist 2.0 years
Top Employers Before
Internship 10.2%
Manager 4.2%
Ambassador 3.0%
Top Employers After

Do you work as a Field Marketing Specialist?

Field Marketing Specialist Demographics

Gender

Female

51.9%

Male

46.2%

Unknown

1.9%
Ethnicity

White

61.0%

Hispanic or Latino

15.0%

Black or African American

11.4%

Asian

8.4%

Unknown

4.2%
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Languages Spoken

Spanish

50.0%

Portuguese

5.6%

Japanese

5.6%

French

5.6%

Greek

5.6%

Hindi

5.6%

Urdu

5.6%

Polish

5.6%

Korean

5.6%

Arabic

5.6%
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Field Marketing Specialist Education

Schools

Georgia State University

9.7%

University of Phoenix

8.1%

Loyola Marymount University

6.5%

University of North Texas

6.5%

University of Kansas

6.5%

Ferris State University

4.8%

University of Memphis

4.8%

Cardinal Stritch University

4.8%

Roosevelt University

4.8%

University of Pittsburgh -

4.8%

Quinnipiac University

4.8%

George Mason University

4.8%

Western Michigan University

4.8%

Clark University

4.8%

Norwich University

3.2%

Florida Atlantic University

3.2%

University of Alabama

3.2%

Miami University

3.2%

Appalachian State University

3.2%

San Jose State University

3.2%
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Majors

Business

23.5%

Marketing

23.0%

Communication

11.1%

Management

5.5%

Psychology

4.1%

Journalism

4.1%

Public Relations

3.7%

Finance

3.2%

Political Science

2.8%

Fine Arts

2.3%

Education

2.3%

Economics

1.8%

Advertising

1.8%

English

1.8%

Liberal Arts

1.8%

Small Business Management

1.4%

Environmental Science

1.4%

Chemistry

1.4%

Criminal Justice

1.4%

Computer Information Systems

1.4%
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Degrees

Bachelors

64.0%

Masters

18.0%

Other

11.0%

Associate

4.6%

Certificate

2.5%
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Real Field Marketing Specialist Salaries

Job Title Company Location Start Date Salary
Field Marketing Specialist III EMD Millipore Corporation Billerica, MA Aug 01, 2012 $100,000
Global Field Marketing Specialist Ariba, Inc. Alpharetta, GA Jun 30, 2016 $87,513
Field Marketing Specialist Autodesk, Inc. New York, NY Jul 13, 2015 $67,200 -
$120,800
Global Field Marketing Specialist Ariba, Inc. Alpharetta, GA Jul 01, 2013 $64,750 -
$66,950
Field Marketing Specialist Campero USA Corp Falls Church, VA Jul 09, 2012 $62,000
Field Marketing Specialist Campero USA Corp Falls Church, VA Jul 18, 2012 $62,000

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Top Skills for A Field Marketing Specialist

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  1. Revenue Growth
  2. ROI
  3. Promotional Materials
You can check out examples of real life uses of top skills on resumes here:
  • Managed social media pilot for FHEG, developing guiding principles, strategies and expected ROI.
  • Managed the launch of the company's first retail store in market.
  • Coordinate the development, production and archiving of collateral sales material and literature for the product line.
  • Assisted with designing floor plans for trade shows/ exhibits/ marketing events, Including design/layout of booths.
  • Worked with Store Associates in a team environment to provide consumers excellent customer service and products to meet their needs.

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Top Field Marketing Specialist Employers

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