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Become A Field Marketing Specialist

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Working As A Field Marketing Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $69,780

    Average Salary

What Does A Field Marketing Specialist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Field Marketing Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Field Marketing Specialist jobs

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Average Length of Employment
Marketing Manager 3.1 years
Product Specialist 2.6 years
Market Specialist 2.5 years
Marketing Analyst 2.1 years
Brand Specialist 2.1 years
Top Employers Before
Internship 9.7%
Top Employers After

Field Marketing Specialist Demographics

Gender

Female

53.0%

Male

44.7%

Unknown

2.3%
Ethnicity

White

79.8%

Asian

8.9%

Hispanic or Latino

8.6%

Unknown

2.2%

Black or African American

0.5%
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Languages Spoken

Spanish

50.0%

Portuguese

5.6%

Japanese

5.6%

French

5.6%

Greek

5.6%

Hindi

5.6%

Urdu

5.6%

Polish

5.6%

Korean

5.6%

Arabic

5.6%
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Field Marketing Specialist Education

Schools

Georgia State University

9.8%

University of Phoenix

8.2%

Loyola Marymount University

6.6%

University of North Texas

6.6%

Ferris State University

4.9%

University of Memphis

4.9%

University of Central Florida

4.9%

University of Pittsburgh -

4.9%

University of Kansas

4.9%

Quinnipiac University

4.9%

George Mason University

4.9%

Western Michigan University

4.9%

Roosevelt University

4.9%

Clark University

4.9%

Norwich University

3.3%

Florida Atlantic University

3.3%

Miami University

3.3%

Appalachian State University

3.3%

Arizona State University

3.3%

San Jose State University

3.3%
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Majors

Business

22.9%

Marketing

22.9%

Communication

11.2%

Management

5.6%

Psychology

4.2%

Finance

4.2%

Public Relations

3.7%

Journalism

3.7%

Fine Arts

2.8%

Political Science

2.8%

Education

2.3%

Economics

1.9%

Advertising

1.9%

Liberal Arts

1.9%

Environmental Science

1.4%

English

1.4%

Chemistry

1.4%

History

1.4%

Criminal Justice

1.4%

Specialized Sales And Merchandising

0.9%
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Degrees

Bachelors

64.3%

Masters

19.1%

Other

10.7%

Associate

3.7%

Certificate

2.2%
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Internship
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Real Field Marketing Specialist Salaries

Job Title Company Location Start Date Salary
Field Marketing Specialist III EMD Millipore Corporation Billerica, MA Aug 01, 2012 $100,000
Global Field Marketing Specialist Ariba, Inc. Alpharetta, GA Jun 30, 2016 $87,513
Field Marketing Specialist Autodesk, Inc. New York, NY Jul 13, 2015 $67,200 -
$120,800
Global Field Marketing Specialist Ariba, Inc. Alpharetta, GA Jul 01, 2013 $64,750 -
$66,950
Field Marketing Specialist Campero USA Corp Falls Church, VA Jul 09, 2012 $62,000
Field Marketing Specialist Campero USA Corp Falls Church, VA Jul 18, 2012 $62,000

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Top Skills for A Field Marketing Specialist

SalesGrowthROISalesRepsSalesforceWebMarketShareTradeShowsProductKnowledgeCustomerServiceCRMRetailLocationsPOSProjectManagementIncreaseSalesSalesTrainingInternetTwitterProductLaunchesPromotionalEventsOpinionLeaders

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Top Field Marketing Specialist Skills

  1. Sales Growth
  2. ROI
  3. Sales Reps
You can check out examples of real life uses of top skills on resumes here:
  • Increased sales growth by 70%.
  • Reported ROI was significant and distributor deemed the campaign investment to be effective.
  • Coordinated marketing material distribution and product giveaways with sales reps.
  • Managed campaigns and ensured all results were tagged in CRM (Salesforce.com) and MAP (Oracle Eloqua) systems.
  • Designed and maintained an internal website providing methods and procedures for marketing program and promotion implementation within various systems.

Top Field Marketing Specialist Employers

Field Marketing Specialist Videos

DCTC Business Marketing, Marketing Design, Sales, and Social Media Programs

A Day In The Life: Marketing Manager

CPM Ireland, bringing Brands to Life through Field Marketing Activities

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