Post job

Field marketing specialist vs marketing & events coordinator

The differences between field marketing specialists and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a field marketing specialist and a marketing & events coordinator. Additionally, a field marketing specialist has an average salary of $57,660, which is higher than the $41,447 average annual salary of a marketing & events coordinator.

The top three skills for a field marketing specialist include ROI, event management and digital marketing. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.

Field marketing specialist vs marketing & events coordinator overview

Field Marketing SpecialistMarketing & Events Coordinator
Yearly salary$57,660$41,447
Hourly rate$27.72$19.93
Growth rate19%19%
Number of jobs125,11784,375
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 81%
Average age3737
Years of experience66

What does a field marketing specialist do?

A field marketing specialist is typically in charge of devising strategies to identify new marketing opportunities and optimize marketing operations. They are responsible for performing research and analysis to identify marketing opportunities and client needs, enhancing existing programs, and creating promotional materials. They also participate in planning promotional strategies, managing budgets and schedules, utilizing feedback from clients, and organizing various events to promote products. Furthermore, a field marketing specialist may also take part in enhancing social media efforts to raise brand awareness.

What does a marketing & events coordinator do?

A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.

Field marketing specialist vs marketing & events coordinator salary

Field marketing specialists and marketing & events coordinators have different pay scales, as shown below.

Field Marketing SpecialistMarketing & Events Coordinator
Average salary$57,660$41,447
Salary rangeBetween $41,000 And $81,000Between $31,000 And $54,000
Highest paying City-Jersey City, NJ
Highest paying state-New Jersey
Best paying company-A.T. Kearney
Best paying industry-Start-up

Differences between field marketing specialist and marketing & events coordinator education

There are a few differences between a field marketing specialist and a marketing & events coordinator in terms of educational background:

Field Marketing SpecialistMarketing & Events Coordinator
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 81%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Field marketing specialist vs marketing & events coordinator demographics

Here are the differences between field marketing specialists' and marketing & events coordinators' demographics:

Field Marketing SpecialistMarketing & Events Coordinator
Average age3737
Gender ratioMale, 44.3% Female, 55.7%Male, 24.6% Female, 75.4%
Race ratioBlack or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between field marketing specialist and marketing & events coordinator duties and responsibilities

Field marketing specialist example responsibilities.

  • Manage social media pilot for FHEG, developing guiding principles, strategies and expect ROI.
  • Manage RightNow CRM daily to ensure accurate client updates, complimentary material, and track marketing efforts.
  • Align with the marketing group to manage, track and forecast campaign budget; and generate ROI reports.
  • Manage campaign assets, execution and reporting within Marketo and Salesforce.com.
  • Manage all negotiations of catalog advertising for reseller channel, including proofing and approving placement of ads.
  • Maintain CRM database and training.
  • Show more

Marketing & events coordinator example responsibilities.

  • Manage SEO data and construct detailed plans for increasing website popularity and Google status.
  • Manage firm-wide promotional giveaways and the holiday gift program, establish and maintain relationships with multiple vendors.
  • Engage in continual evaluation of marketing and business development plans as well as tracking the ROI of initiatives.
  • Provide sales support for account managers by organizing estimate and forecasting reports using SalesForce.
  • Design the art work and graphics using Photoshop CS5.
  • Organize social media schedule, write content for Facebook and examine results.
  • Show more

Field marketing specialist vs marketing & events coordinator skills

Common field marketing specialist skills
  • ROI, 16%
  • Event Management, 11%
  • Digital Marketing, 6%
  • Market Research, 6%
  • Sales Support, 6%
  • Marketing Campaigns, 5%
Common marketing & events coordinator skills
  • Event Planning, 11%
  • Trade Shows, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Facebook, 5%
  • Project Management, 4%

Browse business and financial jobs