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The differences between field marketing specialists and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a field marketing specialist and a marketing & events coordinator. Additionally, a field marketing specialist has an average salary of $57,660, which is higher than the $41,447 average annual salary of a marketing & events coordinator.
The top three skills for a field marketing specialist include ROI, event management and digital marketing. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.
| Field Marketing Specialist | Marketing & Events Coordinator | |
| Yearly salary | $57,660 | $41,447 |
| Hourly rate | $27.72 | $19.93 |
| Growth rate | 19% | 19% |
| Number of jobs | 125,117 | 84,375 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 81% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A field marketing specialist is typically in charge of devising strategies to identify new marketing opportunities and optimize marketing operations. They are responsible for performing research and analysis to identify marketing opportunities and client needs, enhancing existing programs, and creating promotional materials. They also participate in planning promotional strategies, managing budgets and schedules, utilizing feedback from clients, and organizing various events to promote products. Furthermore, a field marketing specialist may also take part in enhancing social media efforts to raise brand awareness.
A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.
Field marketing specialists and marketing & events coordinators have different pay scales, as shown below.
| Field Marketing Specialist | Marketing & Events Coordinator | |
| Average salary | $57,660 | $41,447 |
| Salary range | Between $41,000 And $81,000 | Between $31,000 And $54,000 |
| Highest paying City | - | Jersey City, NJ |
| Highest paying state | - | New Jersey |
| Best paying company | - | A.T. Kearney |
| Best paying industry | - | Start-up |
There are a few differences between a field marketing specialist and a marketing & events coordinator in terms of educational background:
| Field Marketing Specialist | Marketing & Events Coordinator | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 81% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between field marketing specialists' and marketing & events coordinators' demographics:
| Field Marketing Specialist | Marketing & Events Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 44.3% Female, 55.7% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |