Field marketing specialist vs marketing specialist

The differences between field marketing specialists and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a field marketing specialist and a marketing specialist. Additionally, a field marketing specialist has an average salary of $57,660, which is higher than the $54,942 average annual salary of a marketing specialist.

The top three skills for a field marketing specialist include ROI, event management and digital marketing. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.

Field marketing specialist vs marketing specialist overview

	Field Marketing Specialist	Marketing Specialist
Yearly salary	$57,660	$54,942
Hourly rate	$27.72	$26.41
Growth rate	19%	19%
Number of jobs	125,117	87,145
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 78%
Average age	37	37
Years of experience	6	6

What does a field marketing specialist do?

A field marketing specialist is typically in charge of devising strategies to identify new marketing opportunities and optimize marketing operations. They are responsible for performing research and analysis to identify marketing opportunities and client needs, enhancing existing programs, and creating promotional materials. They also participate in planning promotional strategies, managing budgets and schedules, utilizing feedback from clients, and organizing various events to promote products. Furthermore, a field marketing specialist may also take part in enhancing social media efforts to raise brand awareness.

What does a marketing specialist do?

A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.

Field marketing specialist vs marketing specialist salary

Field marketing specialists and marketing specialists have different pay scales, as shown below.

	Field Marketing Specialist	Marketing Specialist
Average salary	$57,660	$54,942
Salary range	Between $41,000 And $81,000	Between $36,000 And $82,000
Highest paying City	-	Seattle, WA
Highest paying state	-	Washington
Best paying company	-	Google
Best paying industry	-	Technology

Differences between field marketing specialist and marketing specialist education

There are a few differences between a field marketing specialist and a marketing specialist in terms of educational background:

	Field Marketing Specialist	Marketing Specialist
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Field marketing specialist vs marketing specialist demographics

Here are the differences between field marketing specialists' and marketing specialists' demographics:

	Field Marketing Specialist	Marketing Specialist
Average age	37	37
Gender ratio	Male, 44.3% Female, 55.7%	Male, 35.5% Female, 64.5%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between field marketing specialist and marketing specialist duties and responsibilities

Field marketing specialist example responsibilities.

Manage social media pilot for FHEG, developing guiding principles, strategies and expect ROI.
Manage RightNow CRM daily to ensure accurate client updates, complimentary material, and track marketing efforts.
Align with the marketing group to manage, track and forecast campaign budget; and generate ROI reports.
Manage campaign assets, execution and reporting within Marketo and Salesforce.com.
Manage all negotiations of catalog advertising for reseller channel, including proofing and approving placement of ads.
Maintain CRM database and training.

Marketing specialist example responsibilities.

Manage company twitter feed, posting new requisitions and articles of interest.
Generate leads, create property postings, social media (Instagram, Facebook, etc . )
Manage PPC campaigns, including SEM budgeting, writing ad copy, keyword selection (incl.
Manage end-to- end process for the brand brochure including creative brief development, copywriting, proofreading and executive approvals.
Manage LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.
Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.

Field marketing specialist vs marketing specialist skills

Common field marketing specialist skills

ROI, 16%
Event Management, 11%
Digital Marketing, 6%
Market Research, 6%
Sales Support, 6%
Marketing Campaigns, 5%

Common marketing specialist skills

Digital Marketing, 13%
Marketing Campaigns, 6%
Project Management, 5%
Email Marketing, 4%
PowerPoint, 4%
Customer Service, 4%

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Field Marketing Specialist
Field Marketing Specialist vs Marketing Specialist

Updated January 8, 2025

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