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How to hire a field marketing specialist

Field marketing specialist hiring summary. Here are some key points about hiring field marketing specialists in the United States:

  • The median cost to hire a field marketing specialist is $1,633.
  • It takes between 36 and 42 days to fill the average role in the US.
  • HR departments typically allocate 15% of their budget towards recruitment efforts.
  • Small businesses spend $1,105 per field marketing specialist on training each year, while large companies spend $658.
  • It takes approximately 12 weeks for a new employee to reach full productivity levels.
  • There are a total of 24,846 field marketing specialists in the US, and there are currently 125,117 job openings in this field.
  • Riverside, CA, has the highest demand for field marketing specialists, with 4 job openings.

How to hire a field marketing specialist, step by step

To hire a field marketing specialist, consider the skills and experience you are looking for in a candidate, allocate a budget for the position, and post and promote the job opening to reach potential candidates. Follow these steps to hire a field marketing specialist:

Here's a step-by-step field marketing specialist hiring guide:

  • Step 1: Identify your hiring needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Write a field marketing specialist job description
  • Step 5: Post your job
  • Step 6: Interview candidates
  • Step 7: Send a job offer and onboard your new field marketing specialist
  • Step 8: Go through the hiring process checklist
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  1. Identify your hiring needs

    Before you post your field marketing specialist job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a field marketing specialist for hire on a part-time basis or as a contractor.

    Determine employee vs contractor status
    Is the person you're thinking of hiring a US citizen or green card holder?

    A field marketing specialist's background is also an important factor in determining whether they'll be a good fit for the position. For example, field marketing specialists from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

    This list shows salaries for various types of field marketing specialists.

    Type of Field Marketing SpecialistDescriptionHourly rate
    Field Marketing SpecialistMarket research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.$19-38
    MarketerA marketer specializes in performing research and analysis to identify marketing opportunities and client needs. They primarily devise strategies to secure sales, such as promotions, discounts, calls and correspondence, campaigns, and walk-in recommendations... Show more$8-41
    Marketing InternshipMarketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing... Show more$11-18
  2. Create an ideal candidate profile

    Common skills:
    • ROI
    • Event Management
    • Digital Marketing
    • Market Research
    • Sales Support
    • Marketing Campaigns
    • PowerPoint
    • Lead Generation
    • Project Management
    • Trade Shows
    • CRM
    • Salesforce
    • Channel Marketing
    • Brand Awareness
    Check all skills
    Responsibilities:
    • Manage social media pilot for FHEG, developing guiding principles, strategies and expect ROI.
    • Manage RightNow CRM daily to ensure accurate client updates, complimentary material, and track marketing efforts.
    • Align with the marketing group to manage, track and forecast campaign budget; and generate ROI reports.
    • Manage campaign assets, execution and reporting within Marketo and Salesforce.com.
    • Manage all negotiations of catalog advertising for reseller channel, including proofing and approving placement of ads.
    • Maintain CRM database and training.
  3. Make a budget

    Including a salary range in your field marketing specialist job description is one of the best ways to attract top talent. A field marketing specialist can vary based on:

    • Location. For example, field marketing specialists' average salary in mississippi is 52% less than in washington.
    • Seniority. Entry-level field marketing specialists 49% less than senior-level field marketing specialists.
    • Certifications. A field marketing specialist with certifications usually earns a higher salary.
    • Company. Working for an established firm or a new start-up company can make a big difference in a field marketing specialist's salary.

    Average field marketing specialist salary

    $57,660yearly

    $27.72 hourly rate

    Entry-level field marketing specialist salary
    $41,000 yearly salary
    Updated December 17, 2025
  4. Writing a field marketing specialist job description

    A good field marketing specialist job description should include a few things:

    • Summary of the role
    • List of responsibilities
    • Required skills and experience

    Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a field marketing specialist job description:

    Field marketing specialist job description example

    40+

    HOURS PER WEEK

    ð CONTRACTOR

    ð INTERN

    X EXEMPT

    ð NON-EXEMPT

    WHO WE ARE

    We’re not in the wing business. We’re in the flavor business. It’s been our mission To Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

    Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way, of being entrepreneurial, service-minded, fun and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

    YOUR IMPACT

    We are seeking a Field Marketing Specialist to join the Field Marketing Team. The Field Marketing Specialist will support a Field Marketing Manager with Brand Partner (franchisee) requests for local marketing assets and merchandising support.

    WHAT YOU’LL DO

    • Work closely with Field Marketing Manager to fulfill custom graphic requests within approved timeframe
    • Work within Asana or similar platform for Project Management of requests
    • Work with graphic designer and approved vendors to fulfill Brand Partner orders
    • Assist maintaining current assets on Brand Store website
    • Coordinate with digital teams for updates to online listings
    • Support logistics in partnership with Experiential and PR teams to support local activations within the market as needed
    • Other duties as assigned.

    WHO YOU ARE

    HUMBLE: You feel there is always opportunity to further your personal and professional growth. You have a Bachelor’s Degree in Advertising, Marketing, or Communications.

    HUNGRY: You have a fire in you to keep pursuing excellence, particularly in a fast-paced, dynamic environment. You are looking to grow your career in field marketing.

    SMART: You have a high degree of emotional intelligence, an exceptional ability to deliver quality work on time.

    SERVICE-MINDED: You consider others at every turn by exercising your responsibilities in an energetic, proactive and organized way.

    ENTREPRENEURIAL: You work with an owner’s mentality when collaborating cross-functionally as you manage multiple concurrent projects from inception through execution.

    A DAY IN THE LIFE

    So, what does ‘all in a day’s work’ look like to a Wing Expert in this role? Your day could shape up somewhat like this:

    • Frequent use of a computer and other technology essential to the successful completion of your everyday role responsibilities.
    • Frequent use of mental energy while expressing or exchanging ideas and information with cross-functional colleagues, brand partners, and extended Wingstop team.
    • Routine need to shift priorities among simultaneous projects, while upholding quality and sense of urgency.

    Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.

  5. Post your job

    To find field marketing specialists for your business, try out a few different recruiting strategies:

    • Consider internal talent. One of the most important talent pools for any company is its current employees.
    • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any field marketing specialists they would recommend.
    • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level field marketing specialists with the right educational background.
    • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.
    Post your job online:
    • Post your field marketing specialist job on Zippia to find and recruit field marketing specialist candidates who meet your exact specifications.
    • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
    • Post a job on free websites.
  6. Interview candidates

    Recruiting field marketing specialists requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

    You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

    The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

  7. Send a job offer and onboard your new field marketing specialist

    Once you've decided on a perfect field marketing specialist candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

    It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

    To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

  8. Go through the hiring process checklist

    • Determine employee type (full-time, part-time, contractor, etc.)
    • Submit a job requisition form to the HR department
    • Define job responsibilities and requirements
    • Establish budget and timeline
    • Determine hiring decision makers for the role
    • Write job description
    • Post job on job boards, company website, etc.
    • Promote the job internally
    • Process applications through applicant tracking system
    • Review resumes and cover letters
    • Shortlist candidates for screening
    • Hold phone/virtual interview screening with first round of candidates
    • Conduct in-person interviews with top candidates from first round
    • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
    • Conduct background checks on top candidates
    • Check references of top candidates
    • Consult with HR and hiring decision makers on job offer specifics
    • Extend offer to top candidate(s)
    • Receive formal job offer acceptance and signed employment contract
    • Inform other candidates that the position has been filled
    • Set and communicate onboarding schedule to new hire(s)
    • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
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How much does it cost to hire a field marketing specialist?

Before you start to hire field marketing specialists, it pays to consider both the one-off costs like recruitment, job promotion, and onboarding, as well as the ongoing costs of an employee's salary and benefits. While most companies that hire field marketing specialists pay close attention to the initial cost of hiring, ongoing costs are much more significant in the long run.

You can expect to pay around $57,660 per year for a field marketing specialist, as this is the median yearly salary nationally. This can vary depending on what state or city you're hiring in. If you're hiring for contract work or on a per-project basis, hourly rates for field marketing specialists in the US typically range between $19 and $38 an hour.

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