Field marketing specialist job description

40+

HOURS PER WEEK

ð CONTRACTOR

ð INTERN

X EXEMPT

ð NON-EXEMPT

WHO WE ARE

We’re not in the wing business. We’re in the flavor business. It’s been our mission To Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way, of being entrepreneurial, service-minded, fun and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

YOUR IMPACT

We are seeking a Field Marketing Specialist to join the Field Marketing Team. The Field Marketing Specialist will support a Field Marketing Manager with Brand Partner (franchisee) requests for local marketing assets and merchandising support.

WHAT YOU’LL DO

• Work closely with Field Marketing Manager to fulfill custom graphic requests within approved timeframe

• Work within Asana or similar platform for Project Management of requests

• Work with graphic designer and approved vendors to fulfill Brand Partner orders

• Assist maintaining current assets on Brand Store website

• Coordinate with digital teams for updates to online listings

• Support logistics in partnership with Experiential and PR teams to support local activations within the market as needed

• Other duties as assigned.

WHO YOU ARE

HUMBLE: You feel there is always opportunity to further your personal and professional growth. You have a Bachelor’s Degree in Advertising, Marketing, or Communications.

HUNGRY: You have a fire in you to keep pursuing excellence, particularly in a fast-paced, dynamic environment. You are looking to grow your career in field marketing.

SMART: You have a high degree of emotional intelligence, an exceptional ability to deliver quality work on time.

SERVICE-MINDED: You consider others at every turn by exercising your responsibilities in an energetic, proactive and organized way.

ENTREPRENEURIAL: You work with an owner’s mentality when collaborating cross-functionally as you manage multiple concurrent projects from inception through execution.

A DAY IN THE LIFE

So, what does ‘all in a day’s work’ look like to a Wing Expert in this role? Your day could shape up somewhat like this:

• Frequent use of a computer and other technology essential to the successful completion of your everyday role responsibilities.

• Frequent use of mental energy while expressing or exchanging ideas and information with cross-functional colleagues, brand partners, and extended Wingstop team.

• Routine need to shift priorities among simultaneous projects, while upholding quality and sense of urgency.

Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.

The budgeted salary for this role is 50-60k annually

The YMCA of Metropolitan Chicago is one of the largest associations of YMCAs in the nation. Our mission is to develop strong children, families, and communities across the Metropolitan Chicago area through academic readiness, character development, violence prevention, fitness, and healthy living. This position and team play a vital role in our ability to execute our mission.

The Field Marketing Specialist will be responsible for supporting our Field marketing and customer experience initiatives. You will collaborate with stakeholders across the association to create seamless, integrated journeys across audiences and channels that drive meaningful engagements and accelerate sales opportunities. The Field Marketing Specialist will leverage research and trends, along with technical expertise and understanding of the customer journey to raise awareness, drive demand, and take the YMCA of Metro Chicago's marketing strategy to the next level.

Our staff is the Y's greatest asset. Our teams provide valuable skills, knowledge, and passion that is essential to the contribution and positive impact in our communities, which is why we offer Y employees numerous perks and benefits, including:

• Comprehensive benefits package for eligible employees
• Opportunity for eligible employees to participate in the Y's retirement fund
• Be part of a team that is passionate about building and sustaining an inclusive and equitable environment for all staff, volunteers, and members
• Do meaningful work and contribute to the advancement of the YMCA vision by meeting the needs of the people in our communities
• Complimentary Adult YMCA membership and an employee discount on select programs
• Career advancement opportunities - grow your career at the Y!

Scopes and Responsibilities

• Develop, manage, execute, support, and analyze innovative marketing plans that raise the profile of the YMCA of Metro Chicago, generates demand, and demonstrates the organization's focus on strengthening community
• Identify new business opportunities and make connections with consumers throughout the Y's regional footprint - from email marketing to direct mail marketing to other channels
• Drive improvement of program effectiveness through advanced audience segmentation, journey mapping, A/B testing, and deliverability
• Partner across departments to amplify the effectiveness of marketing campaigns, data integrity management, and new technology integrations
• Prepare reports for discussion and analysis of key marketing and business performance indicators and partner with Brand Strategy & Marketing leadership to identify advanced reporting needs, and analyze performance trends, CX insights, and best practices to provide optimization recommendations
• Build and maintain strong relationships with both internal and external partners
• Understand marketing best practices and stay ahead of global industry trends

Requirements

• Bachelor's degree in marketing, communications, or preferred equivalent
• Minimum of 3-5 years of related work experience
• Ability to develop campaign strategies, segment, and target audiences for engagement and conversion
• Hands-on experience with campaign execution and an expert grasp of audience segmentation, as well as integrated nurture and outbound campaigns
• Ability to achieve results by taking a proactive long-term view of business goals and objectives

All YMCA of Metropolitan Chicago employees are required to support the YMCA's commitment to child abuse prevention by:

• Reporting any items that may provide a health or safety hazard to staff, members, or guests to your supervisor
• Following all policies and procedures related to keeping children safe in our facilities and programs, including those related to the monitoring and supervision of children
• Reporting any suspicious behavior and violation of policy and procedures to your supervisor
• Completing all child abuse prevention training as required

YMCA Vaccine Policy

We're committed to the health and wellness of our employees, members, program participants, and those most vulnerable. If hired by the YMCA, you will be required to provide proof of COVID-19 vaccination no later than two day prior to your start date, unless an exemption for a medical condition or sincerely-held religious beliefs is granted.

Looking for a new position that has the balance of in-unit and remote work? Sodexo is seeking a Field Marketing Specialist 2 to support our higher education accounts in Western New York, based out of Rochester. This exciting, hybrid position will help create marketing collateral, support special projects across various college campuses, as well as leverage relationships to drive revenue. A valid driver's license is required and candidates must live in region.

Marketing is focused on growth strategies for increasing sales for the unit, improving customer satisfaction and promoting Sodexo's Brand. Roles and responsibilities will include:

* Onboarding and mentoring marketing specialists
* Website updates
* District Manager projects (powerpoints, graphics)
* Assist with driving revenue via marketing programs
* Assist with driving marketing programs, LTOs and the customer experience

Is this opportunity right for you? We are looking for candidates who have:

• strong marketing background and writing skills;
• strategic leadership, talent management, as well as exceptional communication and project management skills;
• strong computer skills, with a preference for experience in graphic design;
• best in class presentation skills, with extensive PowerPoint experience;
• team development skills;
• client relationship skills and the ability to quickly respond to client and management needs;
• the ability to meet multiple deadlines and manage workload; and / or
• contract food services experience (preferred).

Learn more about Sodexo's Benefits

Not the job for you?
At Sodexo, we offer Marketing positions in a variety of business segments, including Corporate, Schools, Universities, Government and Agencies, Healthcare, Senior Living and Sports and Leisure locations across the United States. Continue your search for Marketing jobs.

Working for Sodexo:
How far will your ambition, talent and dedication take you? Sodexo fosters a culture committed to the growth of individuals through continuous learning, mentoring and career growth opportunities.

• Drives growth through planning, development and execution of growth initiatives, including: Non-Mandatory Sales/Pricing/Retail & Catering/New Sales & Retention/eCommerce & Mutualized Promotions
• Develops and implements plans intended to increase customer insight/satisfaction through Surveys/Focus Groups/Engagement Promotions and relevant technology
• Develops and implements internal/external communication through Websites/Social Media/Innovation Sharing/Best Practices
• Forges collaborative relationships to create transformative customer experiences
• Establishes program awareness through a physical presence at site

Basic Education Requirement - Associate's Degree or equivalent experience
Basic Functional Experience - 2 years

Sodexo is an EEO/AA/Minority/Female/Disability/Veteran employer.