Field marketing specialist skills for your resume and career

Communication skills and problem-solving top this list. When less is done face-to-face, businesses and their customers have new problems at hand and fewer communication methods at their disposal. Customers have also been dealing with a high level of stress for over a year now, so applicants who can empathetically, reliably, and efficiently communicate via e-mail and phone will rise to the top.

Data analysis requires some basic math skills to calculate ratios or percentages and then understand what those metrics, like click-through rates, tell you. Because of remote work, the technical skills of setting up video conferencing and trouble-shooting your own WiFi network have increased importance.

First, graduates with a communication degree should be optimistic about their future because their education has prepared them with very much in-demand skills. It is not just careers in public relations, marketing, branding, or the media fields that require well-honed communication skills, but all businesses, all industries will prosper based on how effectively they communicate their mission, how they promote their products and their brand image to both existing customers, potential customers, and stakeholders in general. Effective writing and persuasive public-communication skills of employees are the bedrock any successful organization is founded on and they are the key skills of people who will excel as managers and organizational leaders. So, with strong communication skills, people starting their careers are in a position to consider wide spectrum of career opportunities. And the recent graduate should definitely be open to all opportunities, even if they are not necessarily starting out in their dream jobs. They should be willing to always plan ahead to take advantage of any new avenues that might open up. Most people no longer spend their entire lives at one company, or even one field, so young people should always be attuned to and receptive to new opportunities.

To that end, young professionals should always keep building their networks and also keep building their skills and work on important specializations that might suddenly become in demand in their fields. This need to be a lifelong learner is especially the case when it comes to communication technology, emerging social media platforms, and how users interact with social media platforms.

I would also very strongly argue that professionals should always keep an eye on the trends in their industries and what directions the near future might be taking those industries. One must have a meta-analytic mindset in his or her field and how it functions in the greater economy and the greater culture. They should read all the major trade publications to see what future the most respected thought leaders in the field, the CEO's of the biggest companies, and academic research is predicting about the future. People who become the innovators, the next generation of influencers, disruptors, and thought leaders are the ones who are able to hone this kind of broad, forward-looking, meta-analytic mindset.

As always, new graduates will need to remain in "learning mode" and be adaptable to the workplace. Their business school education prepares them with a skill set and a mindset for problem-solving that they will use throughout their career. So the ability to pick up new software and technology (like we all have recently with online platforms) is one necessary skill. The ability to communicate interpersonally and effectively remains a valuable skill. Further, the ability to communicate complex arguments and/or quantitative data takes time and practice to develop. An especially valuable skill is being able to recognize opportunities in the market i.e., what's next. It's a combination of art and science, using your analytical skills to see what's not there and how to address a future need creatively.