A Field Merchandiser is in charge of the distribution and selling of products the company makes. The targets are retail stores and similar establishments. Products are offered together with services while good communication is built and maintained. As a Field Merchandiser, you might also be tasked to arrange the product displays; this way, customers will be attracted and expired, or damaged goods can be easily removed.

As a Field Merchandiser, you need to have special skills. You need to have good selling skills because, first of all, you are selling products and services, so you should know what your customer needs in order to secure a sale. Next, math skills are also crucial when you are a Field Merchandiser. You need to know how to do basic solutions in your line of work. Lastly, communication skills are essential as a Field Merchandiser. You are dealing with and constantly talking to people, so you need to know how to clearly and efficiently relay your opinions and thoughts at all times.

You can earn around $29,544 per year on average. You also have the chance to further your career as a Field Merchandiser. From being a Field Merchandiser, you can be a Store Manager, a General Manager, and a District Manager.

What Does a Field Merchandiser Do

There are certain skills that many field merchandisers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed selling skills, math skills and communication skills.

Learn more about what a Field Merchandiser does

How To Become a Field Merchandiser

If you're interested in becoming a field merchandiser, one of the first things to consider is how much education you need. We've determined that 48.7% of field merchandisers have a bachelor's degree. In terms of higher education levels, we found that 3.5% of field merchandisers have master's degrees. Even though most field merchandisers have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Field Merchandiser

Field Merchandiser Career Paths

Average Salary for a Field Merchandiser

Field Merchandisers in America make an average salary of $31,495 per year or $15 per hour. The top 10 percent makes over $40,000 per year, while the bottom 10 percent under $24,000 per year.
Average Field Merchandiser Salary
$31,495 Yearly
$15.14 hourly

What Am I Worth?


Roles and Types of Field Merchandiser

There are several types of field merchandiser, including:



If you want to become a merchandiser, then prepare yourself for a fun job. Your job is to make the merchandise as appealing as it can be. So if that means stacking $1 hand pies by the cash register, then so be it.

Some merchandisers spend the majority of their time finding merchandise in the back and bringing it up front, to its matching barcode area. Sometimes, you'll arrange sale items in a display. Other times, you might "dress up" the window display. Whatever gets the customer to come in and purchase it.

The job of a merchandiser is a flexible one. It's a job where you can find a full-time position, but you can also find a lot of part-time positions. So really, you get to choose how many hours you work. Not many people can say that about their job.
  • Average Salary: $31,051
  • Degree: Bachelor's Degree

Visual Merchandiser


No matter where you are in your career, a role as visual merchandiser can connect your love of fashion with a desire for a career in business. In general, visual merchandisers, also known as a display designers, are in charge of creating attractive visual displays in retail outlets. Their main task is creating displays that will grab buyers' attention and may help promote a retailer's products, image, and services.

As visual merchandiser, you may design or create innovative sketches or visual displays based on the requirements set by your clients or store management. Using your creativity and talent for aesthetics, you may be tasked with ensuring the uniformity of window, walkway, counter, and other in-store displays at multiple store locations.

To become a visual merchandiser, you'll typically need a bachelor's degree in art, marketing, graphic design, or a related field. However, earning a diploma in visual merchandising or experience working with Photoshop or visual design tools may also help you gain betetr job offers. With advanced retail design skills and enough experience, you may become a visual merchandising manager, have your work exhibited, or start your own interior design business.
  • Average Salary: $38,037
  • Degree: Bachelor's Degree

Retail Merchandiser


You may also know retail merchandisers as stockers. But nonetheless, they're essential to your shopping experience. Because if they don't put it out on the shelves, then chances are you're probably not going home with it.

Retail merchandisers receive a lot of their training on-the-job, which is why there aren't any formal education requirements for the job. The day-to-day doesn't just include stocking shelves. In fact, as a retail merchandiser, you're in charge of making sure the product that your organization is selling is easy to find and placed in a way that's desirable to the consumer. In a way, you're like the marketer for the products you're selling. But instead of SEO keywords, you're marketing tangible products.
  • Average Salary: $28,678
  • Degree: Bachelor's Degree

States With The Most Field Merchandiser Jobs

Mouse over a state to see the number of active field merchandiser jobs in each state. The darker areas on the map show where field merchandisers earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Field Merchandiser Jobs By State

RankStateNumber of JobsAverage Salary
4New York2,662$32,501
8North Carolina1,924$30,641
13New Jersey1,503$31,486
19South Carolina806$27,751
28New Mexico404$28,068
29New Hampshire391$31,530
32North Dakota294$32,202
42West Virginia0$31,321
44Rhode Island0$31,587
47South Dakota0$28,517

Field Merchandiser Education

Field Merchandiser Majors

33.6 %

Field Merchandiser Degrees


48.7 %


24.4 %

High School Diploma

14.6 %

Top Skills For a Field Merchandiser

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 26.1% of field merchandisers listed sales floor on their resume, but soft skills such as selling skills and math skills are important as well.

Choose From 10+ Customizable Field Merchandiser Resume templates

Zippia allows you to choose from different easy-to-use Field Merchandiser templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Field Merchandiser resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Field Merchandiser Demographics

Field Merchandiser Gender Distribution


After extensive research and analysis, Zippia's data science team found that:

  • Among field merchandisers, 57.6% of them are women, while 42.4% are men.

  • The most common race/ethnicity among field merchandisers is White, which makes up 66.7% of all field merchandisers.

  • The most common foreign language among field merchandisers is Spanish at 70.6%.

Online Courses For Field Merchandiser That You May Like

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1. Inventory Management


Inventory is a strategic asset for organizations. The effective management of inventory can minimize a company’s spending while dramatically increasing its profit. In this course, we will explore how to use data science to manage inventory in uncertain environments, how to set inventory levels based on customer service requirements, and how to calculate inventory for products that have short sales cycles...

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2. Customer Insights: New Product Development Orientation


This course is the first in the Customer Insights and New Product Development (CIPD) specialization. It will introduce learners to the tools and process of gathering customer insights for identifying and developing new product opportunities. Through an integrated set of five modules and hands-on project experiences, learners will acquire the knowledge and skills to turn their ideas gained from understanding customer needs into innovative new products...

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3. Inventory Analytics


Inventory analytics is the corner stone of supply chain analytics. A company in trade industries may have 30-50% of their assets tied up in inventory. An effective inventory management can improve revenue by increasing product variety and availability, and reduce cost and speed up cash cycle by reducing excessive inventory and waste. Through real-life examples (e.g., Amazon vs. Macy’s), you will learn hands-on tools and skills to discover and solve inventory problems by data analytics. Upon...

See More on Coursera
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Best States For a Field Merchandiser

Some places are better than others when it comes to starting a career as a field merchandiser. The best states for people in this position are California, Indiana, Washington, and Oregon. Field merchandisers make the most in California with an average salary of $39,261. Whereas in Indiana and Washington, they would average $36,684 and $36,530, respectively. While field merchandisers would only make an average of $35,880 in Oregon, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Indiana

Total Field Merchandiser Jobs: 1,568
Highest 10% Earn:
Location Quotient:

2. Wyoming

Total Field Merchandiser Jobs: 158
Highest 10% Earn:
Location Quotient:

3. Maine

Total Field Merchandiser Jobs: 352
Highest 10% Earn:
Location Quotient:
Full List Of Best States For Field Merchandisers

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Top Field Merchandiser Employers

Most Common Employers For Field Merchandiser

RankCompanyAverage SalaryHourly RateJob Openings
1The Mosaic Company$35,943$17.2813
2Rite Aid$34,038$16.3617
5CPM Roskamp$32,597$15.6713
6Trends International$31,617$15.2031
8Driveline Retail Merchandising$31,092$14.9525
9L&R Distributors$30,879$14.8533
10TNG End-to-End Logistics$30,859$14.8410

Field Merchandiser Videos