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Gerdin graduated from Moorhead State University in Minnesota in 1965 and went to work for his father's company.
But, in 1979, the trucking industry was deregulated, opening new opportunities for the smaller companies in the industry.
By 1987, after posting profits of $3.5 million on revenues of $26 million, the company's fleet had reached 126 company-owned tractors and 125 owner-operator tractors.
After a drop in earnings early in 1989, the company moved to shed the less profitable of its new customers.
Gerdin made a new move in 1989 to solidify the company's standing when it began converting its entire fleet to new 53-foot trailers, the first in the industry to do so.
Early in 1991, Gerdin reduced his control of the company, putting up 650,000 of his own shares in a secondary offering, leaving him with 51 percent of the company's stock.
By 1993, Heartland revenues had jumped to $115 million.
By the end of 1995, in addition, Heartland had wiped out its entire debt.
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| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Van Wyk | - | $15.0M | 185 | 6 |
| Purdy Brothers Trucking | - | $930,000 | 7 | - |
| Load One | 2003 | $3.2M | 125 | 5 |
| Wiley Sanders Truck Lines | 1959 | $150.0M | 1,200 | 5 |
| G&P Trucking | 1936 | $153.3M | 100 | 1 |
| Logan Trucking | 1948 | $37.6M | 100 | - |
| Dynamic Transit | 1987 | $2.0M | 100 | 25 |
| Titan Transfer | 2000 | $50.0M | 350 | 12 |
| Watkins & Shepard Trucking | 1974 | $160.0M | 1,300 | 7 |
| Reliable Carriers | 1960 | $30.4M | 100 | 3 |
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