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Become A Finance And Marketing Analyst

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Working As A Finance And Marketing Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $68,000

    Average Salary

What Does A Finance And Marketing Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Finance And Marketing Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Do you work as a Finance And Marketing Analyst?

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Finance And Marketing Analyst Jobs

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Finance And Marketing Analyst Career Paths

Finance And Marketing Analyst
Finance Analyst Senior Accountant Controller
Finance Vice President
10 Yearsyrs
Finance Analyst Finance Manager Sales Manager
Senior Sales Manager
7 Yearsyrs
Finance Analyst Senior Finance Analyst
Manager Finance Planning And Analysis
8 Yearsyrs
Senior Finance Analyst Manager Marketing Manager
Product Marketing Manager
7 Yearsyrs
Senior Finance Analyst Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Staff Accountant Consultant Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Staff Accountant Senior Accountant Director
Director Of Strategy
11 Yearsyrs
Staff Accountant Executive Assistant Marketing Manager
Marketing Program Manager
6 Yearsyrs
Accountant Analyst Pricing Analyst
Pricing Manager
7 Yearsyrs
Accountant Manager Senior Manager
Director Of Analytics
12 Yearsyrs
Accountant Account Executive Marketing Specialist
Marketing And Operations Manager
5 Yearsyrs
Business Analyst Product Manager Brand Manager
Brand Marketing Manager
6 Yearsyrs
Business Analyst Consultant Senior Analyst
Manager, Strategy
8 Yearsyrs
Business Analyst Account Manager Sales And Marketing Manager
Business Development And Marketing Manager
7 Yearsyrs
Consultant Product Manager Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Senior Finance Planning Analyst Planning Manager Senior Product Manager
Head Of Marketing
5 Yearsyrs
Marketing Analyst Marketing Specialist Digital Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Marketing Analyst Marketing Consultant Social Media Manager
Marketing Strategist
6 Yearsyrs
Credit Analyst Bank Officer Assistant Vice President, Marketing
Vice President, Strategy
13 Yearsyrs
Senior Finance Planning Analyst Manager, Strategy Digital Marketing Manager
Brand Strategist
5 Yearsyrs
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Do you work as a Finance And Marketing Analyst?

Help others decide if this is a good career for them

Average Length of Employment
Finance Analyst 2.8 years
Strategic Analyst 2.2 years
Marketing Analyst 2.1 years
Top Careers Before Finance And Marketing Analyst
Internship 8.5%
Accountant 4.4%
Analyst 4.4%
Consultant 2.9%
Manager 2.9%
Top Careers After Finance And Marketing Analyst
Controller 4.2%
Consultant 4.0%
Manager 4.0%
Director 3.4%

Do you work as a Finance And Marketing Analyst?

Finance And Marketing Analyst Demographics

Gender

Male

48.6%

Female

40.3%

Unknown

11.1%
Ethnicity

White

56.5%

Asian

14.3%

Hispanic or Latino

14.0%

Black or African American

10.9%

Unknown

4.3%
Show More
Foreign Languages Spoken

Spanish

39.0%

French

13.6%

Mandarin

8.5%

Chinese

6.8%

Russian

5.1%

Arabic

5.1%

Portuguese

3.4%

Dutch

1.7%

Ukrainian

1.7%

German

1.7%

Romanian

1.7%

Cantonese

1.7%

Hebrew

1.7%

Belarusian

1.7%

Polish

1.7%

Italian

1.7%

Korean

1.7%

Croatian

1.7%
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Finance And Marketing Analyst Education

Schools

University of Connecticut

7.3%

Pennsylvania State University

6.4%

University of Dayton

6.4%

University of Houston

6.4%

University of Texas at Austin

5.5%

University of Central Florida

5.5%

George Mason University

5.5%

University of North Carolina at Greensboro

4.6%

Arizona State University

4.6%

Santa Clara University

4.6%

University of Iowa

4.6%

University of Florida

4.6%

San Jose State University

4.6%

University of Washington

4.6%

University of Phoenix

4.6%

Indiana University Bloomington

4.6%

Western Michigan University

4.6%

Duquesne University

3.7%

Ohio State University

3.7%

Kent State University

3.7%
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Majors

Business

34.3%

Finance

24.8%

Accounting

11.8%

Marketing

7.7%

Management

4.3%

Economics

3.5%

Communication

1.6%

Psychology

1.3%

International Business

1.1%

Computer Science

1.1%

Nursing

1.1%

Computer Information Systems

1.0%

Law

1.0%

Graphic Design

1.0%

Management Science

0.8%

Project Management

0.8%

Public Relations

0.8%

Mathematics

0.8%

Kinesiology

0.6%

Business Economics

0.6%
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Degrees

Bachelors

46.3%

Masters

38.3%

Other

7.9%

Associate

3.2%

Certificate

1.6%

Doctorate

1.6%

Diploma

0.9%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$68,000
View Detailed Salary Report
$43,000
Min 10%
$68,000
Median 50%
$68,000
Median 50%
$68,000
Median 50%
$68,000
Median 50%
$68,000
Median 50%
$68,000
Median 50%
$68,000
Median 50%
$106,000
Max 90%
Best Paying Company
Kraft Heinz
Highest Paying City
Seattle, WA
Highest Paying State
Alaska
Avg Experience Level
2.4 years
How much does a Finance And Marketing Analyst make at top companies?
The national average salary for a Finance And Marketing Analyst in the United States is $68,210 per year or $33 per hour. Those in the bottom 10 percent make under $43,000 a year, and the top 10 percent make over $106,000.

Real Finance And Marketing Analyst Salaries

Job Title Company Location Start Date Salary
Marketing & Financial Analyst Retail Travel Services, Inc. Miami, FL Sep 18, 2012 $105,000
Senior Financial/Marketing Analyst Urban American Management, LLC West New York, NJ Sep 13, 2014 $100,000
Retirement & Protection Marketing SR. Finance Anal Genworth North America Corporation Richmond, VA Aug 01, 2010 $100,000 -
$115,000
Secondary Marketing Financial Analyst II New York Community Bank Cleveland, OH Feb 29, 2016 $95,700
Secondary Marketing Financial Analyst II NYCB Mortgage Company, LLC Cleveland, OH Sep 08, 2014 $92,000
Secondary Marketing Financial Analyst II NYCB Mortgage Company, LLC Cleveland, OH Jun 12, 2015 $92,000
Financial Analyst-Marketing Division Toys 'r' Us, Inc. Wayne, NJ Feb 01, 2012 $90,000 -
$105,000
Financial Analyst-Marketing Division Toys 'r' Us Inc. Wayne, NJ Feb 01, 2012 $90,000 -
$105,000
FP&A Financial Analyst-Product and Marketing ANA Sonos, Inc. Santa Barbara, CA Apr 01, 2014 $85,000
Secondary Marketing Financial Analyst II New York Community Bank Cleveland, OH Oct 01, 2012 $85,000
Marketing and Product Financial Analyst Sonos, Inc. Santa Barbara, CA Dec 28, 2015 $83,408 -
$85,000
Marketing/Finance Analyst The Search Agency, Inc. Los Angeles, CA Oct 01, 2013 $79,000
Financial Marketing Analyst Mir International Services Inc. San Diego, CA Oct 09, 2016 $73,045
Financial Marketing Analyst Mir International Services Inc. San Diego, CA Jun 09, 2016 $73,045
Financial Marketing Associate Analyst Brandywine Global Investment Management LLC Philadelphia, PA Mar 17, 2014 $72,000
Marketing Finance Analyst Netgear, Inc. San Jose, CA May 19, 2016 $70,000
Financial Retail Marketing Analyst Marc Fisher LLC Greenwich, CT Jun 09, 2016 $67,000
Financial Retail Marketing Analyst La Ligne LLC New York, NY Sep 06, 2016 $67,000
Financial Retail Marketing Analyst La Ligne LLC New York, NY Jun 09, 2016 $67,000
Financial Analyst-Marketing and Events Pyramind, Inc. San Francisco, CA Jul 01, 2011 $66,200 -
$73,045
Financial Analyst--Marketing and Events Pyramind, Inc. San Francisco, CA Jul 01, 2011 $66,200 -
$73,045
Financial-Marketing Analyst Fairhills Capital Management LLC Radnor, PA Sep 01, 2012 $60,000
Financial/Marketing Analyst Oliden Technology LLC Sugar Land, TX Sep 19, 2014 $55,952
Marketing Financial Analyst Us-China Council for Technology Innovation and Coo Palo Alto, CA Sep 18, 2014 $55,000
Financial and Marketing Analyst TRP International, LLC Bloomington, IN Sep 01, 2015 $54,000
Financial and Marketing Analyst TRP International, LLC Elkhart, IN Sep 01, 2015 $54,000
Financial and Marketing Analyst Medialfa Corporation Miami, FL Aug 27, 2014 $53,264
Financial and Marketing Analyst Medialfa Corporation Miami, FL Sep 01, 2014 $53,264

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Top Skills for A Finance And Marketing Analyst

  1. Financial Statements
  2. Database
  3. Business Development
You can check out examples of real life uses of top skills on resumes here:
  • Ensured all financial statements and disclosures were prepared in accordance with GAAP and regulatory requirements.
  • Maintained database for customer payment and contract documentation for Key Accounts and smaller beverage customers.
  • Monitored and analyzed expense trends to enable business development and finance to reevaluate and leverage current conditions.
  • Prepared operating plans and created detailed analyses on market share, budgeting, forecasting and book to bill variances.
  • Partnered with executive management to drive strategy around cost cutting initiatives and develop annual budget.

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Top 10 Best States for Finance And Marketing Analysts

  1. Delaware
  2. New Jersey
  3. New York
  4. Rhode Island
  5. Minnesota
  6. Texas
  7. Virginia
  8. Massachusetts
  9. Washington
  10. District of Columbia
  • (90 jobs)
  • (719 jobs)
  • (1,612 jobs)
  • (96 jobs)
  • (555 jobs)
  • (1,559 jobs)
  • (1,135 jobs)
  • (896 jobs)
  • (622 jobs)
  • (354 jobs)

Top Finance And Marketing Analyst Employers

Jobs From Top Finance And Marketing Analyst Employers

Finance And Marketing Analyst Videos

Career Advice on becoming a Marketing Manager by Charles E (Full Version)

Career Advice on becoming a Finance Manager by Sarah B (Full Version)

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