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Finance and marketing analyst skills for your resume and career

Updated January 8, 2025

3 min read

Quoted experts

Dr. Timothy Weaver Ph.D.,

Kim Tan Ph.D.

Below we've compiled a list of the most critical finance and marketing analyst skills. We ranked the top skills for finance and marketing analysts based on the percentage of resumes they appeared on. For example, 13.7% of finance and marketing analyst resumes contained financial analysis as a skill. Continue reading to find out what skills a finance and marketing analyst needs to be successful in the workplace.

15 finance and marketing analyst skills for your resume and career

1. Financial Analysis

Here's how finance and marketing analysts use financial analysis:

Developed strategic competitive analysis for major products, preparation of testimonials, and extended SWOT financial analysis against competitors.
Work meticulously with newly expanding commercial business units and provide financial analysis per request of sales director.

2. PowerPoint

Here's how finance and marketing analysts use powerpoint:

Conducted focus groups for strategy purposes regarding ongoing and future projects Emphasized use of Excel, PowerPoint, Word and Outlook.
Created year-end annual report with PowerPoint presentation for eight directors and General Manager.

3. SQL

Here's how finance and marketing analysts use sql:

Conducted extensive data analysis using SQL for positioning and acquisition/retention strategies.
Generated and distributed data analysis to a decentralized sales organization in eleven NA locations via SQL and Query of an AS/400.

4. Accruals

Here's how finance and marketing analysts use accruals:

Prepared Accruals, Liability Account Reconciliation and Journal entries to track customer spends and sales reporting.
Work with the Marketing team to ensure accurate GL invoice coding and month end accruals.

5. Variance Analysis

Here's how finance and marketing analysts use variance analysis:

Completed monthly accounting, reporting, and financial variance analysis by effectively utilizing numerous financial and management reporting systems.
Conducted performance and variance analysis of all aspects of business activity and reported to management.

6. Financial Models

Here's how finance and marketing analysts use financial models:

Updated and created financial models, developing cost estimates and benefit determination for business cases.
Developed budgets and financial models for a $1.3 billion satellite broadband provider.

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7. Business Decisions

Here's how finance and marketing analysts use business decisions:

Performed financial and market data analysis enabling marketing management to make sound business decisions.
Supported management in making business decisions based on actual financial data or quantifiable metrics.

8. Hyperion

Here's how finance and marketing analysts use hyperion:

Assisted with monthly/quarterly/yearly budget development and uploading into Hyperion.
Created the reoccurring accounting entries for the business under my management in Oracle, Hyperion, SAP General Ledge.

9. ROI

Here's how finance and marketing analysts use roi:

Developed ROI models for capital purchase justification for Quality Assurance organization.
Managed all phases of marketing campaign projects from requirements gathering, sales goals, list pulls, and final ROI analysis.

10. Process Improvement

Here's how finance and marketing analysts use process improvement:

Manage a team driving many process improvement changes in areas of manufacturing and business.
Created process improvements by automating work and reducing analysis time by 25%.

11. Data Analysis

Here's how finance and marketing analysts use data analysis:

Performed key data analysis and reporting role helping sales organization consistently surpass goals.
Processed Micro and Macro data analysis to provide details for decisions that would be made by the marketing department.

12. GAAP

Here's how finance and marketing analysts use gaap:

Ensured all financial statements and disclosures were prepared in accordance with GAAP and regulatory requirements.
Upload the results into SAP in compliance with U.S. GAAP for regional and consolidated financial results.

13. Financial Reports

Here's how finance and marketing analysts use financial reports:

Developed and maintained timely review of financial reports and information.
Developed and prepared monthly financial reports.

14. Financial Data

Here's how finance and marketing analysts use financial data:

Integrate financial data into presentation format for senior management.
Use software tools to analyze financial data from the company's central database.

15. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how finance and marketing analysts use market research:

Supported Business Development and Finance Marketing managers in conducting market research for new product introduction.
Participated in business development activities through market research, competitor analysis and vendor management

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What skills help Finance And Marketing Analysts find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on finance and marketing analyst resumes?

Dr. Timothy Weaver Ph.D.

Associate Professor, SUNY at University of Albany

Graduates with a range of teaching, writing, editing, and quantitative skills will be the most competitive in this market. But, the truth is that even very well qualified students are going to struggle this year.

What finance and marketing analyst skills would you recommend for someone trying to advance their career?

Kim Tan Ph.D.

Professor, Accounting, Chair, California State University - Stanislaus

Travel abroad. Study/work on some certification to learn new/related skills (MOOC). Volunteer work. Work to help support the family. Prepare for graduate school. Work at a lower-level job in an organization they are interested in.

What type of skills will young finance and marketing analysts need?

Dr. Reid Cummings

Associate Professor of Finance & Real Estate, University of South Alabama

As computing systems continue to advance and evolve, and as artificial intelligence becomes more prevalent in data analytics, the ability to work with a variety of data manipulation, analysis, and presentation platforms will become increasingly important. Equally, a focus on improving critical thinking and communication skills, and the abilities to present outcomes, analysis, and ideas in a succinct, cogent, and logical fashion, will largely differentiate those who will succeed at a high level from everyone else.

What hard/technical skills are most important for finance and marketing analysts?

Mary Norman

Lecturer of Marketing, University of North Georgia

-Project management skills
-Knowledge of key marketing tools and analytics:
-Social media tools like Hootsuite, Google analytics, etc.
-Design tools like Canva, Photoshop, Illustrator
-Email and Survey tools like Mailchimp and Survey Monkey
-SEO Tools like Google Ads
-Digital/Social Media Marketing Skills in the following areas:
-Email marketing
-Search Engine Marketing and Search Engine Optimization (SEM/SEO)
-Email marketing
-Content marketing - ability to create content for social media and additional formats like blogs, etc.
-Social Media marketing through top platforms: i.e., Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.
-Data Analysis - mining insights into customer behavior based on website and social media analytics
-Trendwatching / Consumer insights

Do you want to know more?

List of finance and marketing analyst skills to add to your resume

The most important skills for a finance and marketing analyst resume and required skills for a finance and marketing analyst to have include:

Financial Analysis
PowerPoint
SQL
Accruals
Variance Analysis
Financial Models
Business Decisions
Hyperion
ROI
Process Improvement
Data Analysis
GAAP
Financial Reports
Financial Data
Market Research

Reconciliations
SOX
Financial Performance
Business Plan
Access Database
Essbase
Financial Results
KPIs
Purchase Orders
Financial Statements
Financial Support
R
Marketing Analytics
Journal Entries
Balance Sheet

Product Development
Credit Card
Close Process
Brand Marketing
Competitive Analysis
A/P
Channel Marketing
Market Analysis
Sales Performance
Capital Expenditures
Cost Savings
Margin Analysis
PeopleSoft
Business Development
AS/400

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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